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The Photo Diaries Podcast
Grace Costa
51 episodes
5 days ago
Send us a text In this episode of The Photo Diaries, Grace unpacks one of the most powerful yet often avoided topics in the photography world: money mindset. If you’ve ever struggled to raise your rates, felt guilty about charging your worth, or carried family or cultural beliefs about money into your business… this episode is going to shift something big for you. Grace shares her own upbringing, the money stories she inherited, and the mindset rewiring that helped her build a thriving comme...
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Visual Arts
Arts,
Education,
Business,
Entrepreneurship
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All content for The Photo Diaries Podcast is the property of Grace Costa and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text In this episode of The Photo Diaries, Grace unpacks one of the most powerful yet often avoided topics in the photography world: money mindset. If you’ve ever struggled to raise your rates, felt guilty about charging your worth, or carried family or cultural beliefs about money into your business… this episode is going to shift something big for you. Grace shares her own upbringing, the money stories she inherited, and the mindset rewiring that helped her build a thriving comme...
Show more...
Visual Arts
Arts,
Education,
Business,
Entrepreneurship
Episodes (20/51)
The Photo Diaries Podcast
The New Wave of Money Mindset for Photographers- An attitude shift
Send us a text In this episode of The Photo Diaries, Grace unpacks one of the most powerful yet often avoided topics in the photography world: money mindset. If you’ve ever struggled to raise your rates, felt guilty about charging your worth, or carried family or cultural beliefs about money into your business… this episode is going to shift something big for you. Grace shares her own upbringing, the money stories she inherited, and the mindset rewiring that helped her build a thriving comme...
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1 week ago
26 minutes

The Photo Diaries Podcast
Blog Updates you Need to Make as a Photographer in Business
Send us a text If you’re a commercial photographer heading into the holiday season and wondering how to use the quieter weeks in your business wisely this episode is for you. In this podcast, I’m sharing why updating your existing blog posts is one of the smartest, lowest-effort marketing moves you can make over the Christmas break and how it can directly support better visibility, stronger authority, and more aligned client enquiries in the year ahead. You don’t need to write more content. &...
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2 weeks ago
16 minutes

The Photo Diaries Podcast
Photographers Simple Guide to Google Reviews
Send us a text In this episode Grace shares the importance of how to start using Google reviews in your client workflow in your photography business to build trust and credibilty overtime. How to get started on google business listingWhen to ask for the reviewWhat to say in the email requesting the review. Sign up to Grace's email newsletter for more tips like this Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.graceco...
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3 weeks ago
14 minutes

The Photo Diaries Podcast
Should You Discount for Not-For-Profits? The Truth Photographers Need to Hear.
Send us a text Grace discussed her experiences with pricing strategies and working with not-for-profit organizations, sharing examples of when to offer discounts and maintaining professional rates. She emphasized the importance of charging full rates for high-end events while maintaining respect for not-for-profit organizations, noting that photographers should feel empowered to offer discounts if they personally connect with the organization. Grace stressed the significance of building a str...
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1 month ago
11 minutes

The Photo Diaries Podcast
Lessons From the Studio Floor: How Working for Other Studios prepared me for my own Business
Send us a text JOIN- MARKETING FOR PHOTOGRAPHERS WORKSHOP- LIVE 3/10/2025 AT 12PM (AEST) https://www.gracecosta.com/marketing-made-for-you-live-workshop/ In this episode, Grace Costa takes you back to her PHOTO DIARY, where it all began, working in other people's photography studios. She breaks down the important lessons learned from each role over the first 15 years of her professional photographer career. From working in a glamour portrait studio, to her amazing role as staff photog...
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3 months ago
25 minutes

The Photo Diaries Podcast
Understanding your Ideal Client is the Key to Successful Marketing
Send us a text Join the Marketing for Photographers Workshop 3rd October 2025 3rd October 2025 from 12pm AEST ONLINE head to the link above to find out more. Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/
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3 months ago
11 minutes

The Photo Diaries Podcast
Overtime Happens: How to Protect Your Time, Energy, and Client Relationship
Send us a text Grace Costa addressed managing event overtime for photographers, citing a client's shoot that ran past schedule, causing billing uncertainty due to poor communication. She advised including an hourly overtime clause in contracts and proactively communicating additional charges to clients during the event for approval. Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES h...
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4 months ago
6 minutes

The Photo Diaries Podcast
Collaborations for Photographers
Send us a text This episode is brought to you by my latest masterclass- Lightroom Workflow and Colour Correction Masterclass July 31st Live online. https://www.gracecosta.com/product/lightroom-colour-correction-masterclass-31july/ This episode, Grace shares her collaboration experiences over the years and lessons learned from each one. Grace ends with 3 tips for successful collaborations with other businesses. Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO T...
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5 months ago
15 minutes

The Photo Diaries Podcast
Selling Art with Gallery Owner and Landscape Photographer - Scott Leggo
Send us a text In this episode, I chat with Australian landscape photographer Scott Lego, founder of the Scott Leggo Gallery in Canberra, about what it really takes to grow a successful wall art business. We dive into: How to study your addressable market and find your ideal segmentScott’s journey selling wall art before his gallery even existedThe importance of knowing your customer acquisition costsSmarter ways to promote your work beyond social mediaWhy knowing the “why” behind your busine...
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6 months ago
1 hour

The Photo Diaries Podcast
This Resort was the Perfect Brand Experience
Send us a text In this episode, Grace breaks down a perfect brand experience she went through recently with an Australian Country resort. She breaks down the components of the brand and explains what made each element so special. She prompts her listeners to think about how they can incorporate the A-Z brand experience to their creative business. Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ ...
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7 months ago
16 minutes

The Photo Diaries Podcast
Let's Get Reel about Instagram - with Shall We Social founder
Send us a text In this episode, I’m joined by Kryshla from Shall We Social—content marketing coach for coaches and course creators—as we dive deep into all things Instagram. We explore how to move past vanity metrics and shift your mindset around showing up consistently, even when it feels like no one’s engaging. Kryshla shares smart strategies for writing impactful captions and using search-friendly language—not just in your posts, but in your videos too. We also chat about the evolving Inst...
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8 months ago
1 hour 6 minutes

The Photo Diaries Podcast
The Client Proof Gallery Expectations
Send us a text In this episode, Grace mentions a platform for gallery proof sharing Shoot Proof Here is your discount link to get started with Shoot Proof http://shpr.ws/MUV Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/r...
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9 months ago
14 minutes

The Photo Diaries Podcast
Why I'm not looking back- Was this the offer of a lifetime?
Send us a text In this episode, Grace talks about a recent situation in which she was offered her old corporate photography job. Grace references three books about money Chill and Prosper https://amzn.to/4hjd276 Get Rich Lucky Bitch https://amzn.to/3CtDBHM You are a Badass at Making Money https://amzn.to/4jP5pqW Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.graceco...
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10 months ago
11 minutes

The Photo Diaries Podcast
Let's discuss Social Media
Send us a text Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/
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10 months ago
15 minutes

The Photo Diaries Podcast
How I'm Preparing My Workspace and Work Life for the New Year.
Send us a textGrace discussed her plans for the New Year, including decluttering her office, updating her business systems, and refreshing her marketing materials. She emphasized the importance of email marketing and creating an inspiring work environment. Grace encouraged listeners to declutter their physical and digital spaces to create room for positivity and growth in the coming year.She mentions Flodesk as a great tool for beginners for email marketing, see the discount code below. Flode...
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11 months ago
13 minutes

The Photo Diaries Podcast
Guided Questions to Help You Reflect & Understand Your Business in 2024
Send us a textIn this episode, Grace encourages listeners to reflect on their own business using prompted questions Grace takes you through 14 important questions to ask yourself to help understand the past year in business and help you plan for changes and growth in 2025.You can write the answers in a notebook or download the workbook here:Download the workbook: https://www.gracecosta.com/product/end-of-year-biz-review/Support the showFind Grace at www.gracecosta.comSUBSCRIBE TO THE PHOTOGRA...
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1 year ago
34 minutes

The Photo Diaries Podcast
How I Tripled my Average Monthly Revenue in Business
Send us a textIn this end-of-year episode, Grace Coosta shares her epic "Mega month" in October, during which her business monthly revenue tripled and she served 23 photography clients. She attributes her success to consistent marketing and networking. She discusses the challenges she faced due to a high volume of photo shoots and editing tasks and her plans to outsource the editing process and reduce the number of events she takes on next year. She unpacks the mindset she embodied and other ...
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1 year ago
25 minutes

The Photo Diaries Podcast
Attracting Your Dream Photography Clients and Tapping into the Luxury Market
Send us a textIn this episode Grace helps photographers understand who is their ideal client they dream of working with, and the benefits of knowing this in your business. She also discusses finding luxury clients for your photography business. • Listeners to identify and reflect on a perfect client they have served in the past or create a client avatar.• Listeners to review their website and messaging to ensure it targets their ideal client.• Listeners interested in further guidance to ...
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1 year ago
17 minutes

The Photo Diaries Podcast
The Biggest Editing Mistakes You're Making
Send us a textIn this particular episode, Grace Costa addresses common editing mistakes she observes in the photography industry, particularly in the commercial photography space. She focuses on five key areas: overuse of high key editing, excessive use of presets and filters, missing focus, heavy vignetting, and neglecting color balance and color casts. Grace emphasizes the importance of high-quality editing for both personal and client work, stressing that attention to detail and subtle adj...
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1 year ago
20 minutes

The Photo Diaries Podcast
Ready to Turn up the Volume on Client Enquiries?
Send us a textGrace discussed the importance of scaling a business and being prepared for more clients, emphasizing the need for organization and streamlining processes. She shared her personal experience of transitioning from a manageable client base to handling multiple inquiries daily. Grace also highlighted the benefits of using automated electronic contracts and reminders, and encouraged the listeners to consider their current systems and processes.Studio Ninja Affiliate link for my list...
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1 year ago
18 minutes

The Photo Diaries Podcast
Send us a text In this episode of The Photo Diaries, Grace unpacks one of the most powerful yet often avoided topics in the photography world: money mindset. If you’ve ever struggled to raise your rates, felt guilty about charging your worth, or carried family or cultural beliefs about money into your business… this episode is going to shift something big for you. Grace shares her own upbringing, the money stories she inherited, and the mindset rewiring that helped her build a thriving comme...