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The Pixl Marketing Show

Pete Stagl

28 episodes

1 week ago

As the year wraps up and you start thinking about what’s next, most people jump straight into setting goals — without ever getting clear on where they actually want to end up. In this episode of The Pixl Marketing Show, Pete walks through a powerful planning exercise inspired by Donald Miller’s Hero on a Mission that helps you define your life, business, and priorities from the end backwards. You’ll learn why writing your own eulogy might be the most effective way to gain clarity, how to alig...

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Entrepreneurship,

All content for The Pixl Marketing Show is the property of Pete Stagl and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

As the year wraps up and you start thinking about what’s next, most people jump straight into setting goals — without ever getting clear on where they actually want to end up. In this episode of The Pixl Marketing Show, Pete walks through a powerful planning exercise inspired by Donald Miller’s Hero on a Mission that helps you define your life, business, and priorities from the end backwards. You’ll learn why writing your own eulogy might be the most effective way to gain clarity, how to alig...

Show more...

Entrepreneurship,

Episodes (20/28)

The Pixl Marketing Show

E28 - Plan Your Life Backwards: The Goal-Setting Exercise That Actually Works

As the year wraps up and you start thinking about what’s next, most people jump straight into setting goals — without ever getting clear on where they actually want to end up. In this episode of The Pixl Marketing Show, Pete walks through a powerful planning exercise inspired by Donald Miller’s Hero on a Mission that helps you define your life, business, and priorities from the end backwards. You’ll learn why writing your own eulogy might be the most effective way to gain clarity, how to alig...

1 week ago

19 minutes

The Pixl Marketing Show

E27 - From Alaska to Multi-Market: How Dave Davis Built a Scalable Real Estate Media Business

In this episode of The Pixl Marketing Show, Pete sits down with Dave Davis of DMD Real Estate Photography to break down what it really takes to build and scale a real estate media business across multiple markets. Dave shares his journey from action sports photography to becoming one of Alaska’s top real estate media teams — and why scaling forced him to rethink everything from shooting style to systems and CRMs. We dive into: Why scaling with flash photography became a bottleneckHow outs...

2 weeks ago

39 minutes

The Pixl Marketing Show

E26 - Know Your Numbers: Bookkeepers vs Accountants vs CPAs (And What Real Estate Media Owners Actually Need)

Most real estate media business owners think their numbers are handled… until tax time hits or cash flow gets tight. In this episode of The Pixl Marketing Show, Pete sits down with his wife, Deaubry Stagl, and her business partner Robin Harris of Servant HR & Accounting to break down one of the most misunderstood topics in small business: 👉 What’s the difference between a bookkeeper, an accountant, and a CPA — and when do you actually need each one? You’ll learn: The real role of a book...

3 weeks ago

24 minutes

The Pixl Marketing Show

E25 - The Hidden Marketing Goldmine Every Real Estate Photographer Should Be Using

In this episode, Pete breaks down one of the most powerful — yet massively underused — marketing tools available to every real estate media business owner: the NAR Home Buyers & Sellers Generational Trends Report. Most photographers struggle with email newsletters because they don’t know what to say, how often to send, or how to consistently deliver value. But with the right data, newsletters become easy — and even better, they position you as a true marketing partner instead of just “t...

1 month ago

15 minutes

The Pixl Marketing Show

E24 - Why Every Real Estate Media Business Needs a CRM (and Why Your Booking Platform Isn’t Enough)

Most real estate media business owners rely heavily on their booking and delivery platforms… but those platforms only handle the middle of the client journey. What about everything that happens before the shoot — and everything that ensures clients come back after the shoot? In this episode, Pete breaks down exactly what a CRM actually is, why the industry is finally waking up to the need for one, and how PixlCRM fits alongside your booking platform — not replacing it, but plugging the bigg...

1 month ago

22 minutes

The Pixl Marketing Show

E23 - How to Turn Holiday Parties and Networking Events into a Lead-Generating Machine (Without Being an Extrovert)

It’s PMRE week, and that means real estate photographers from all over are gathering, networking, and connecting face-to-face. But here’s the thing—most people walk away from events like these without any real business results. In this solo episode, Pete shares how he used simple systems and subtle marketing strategies to turn every in-person event—holiday parties, association mixers, or even golf tournaments—into a powerful lead-generation and relationship-building engine. You’ll learn h...

1 month ago

23 minutes

The Pixl Marketing Show

E22 - He Stopped Shooting… and His Business Exploded to $350K | Austin Sauer's Story

In this episode, I sit down with Austin Sauer, owner of a growing real estate media company out of Kentucky. Austin’s story is one a lot of photographers will relate to — starting out solo, doing everything himself, and figuring it out one shoot at a time. He shares how he went from grinding through sixty shoots a year to building a streamlined, profitable business that’s now running with a full team in the field. We talk about: How he scaled from $50k to nearly $350k in annual revenueW...

2 months ago

1 hour 2 minutes

The Pixl Marketing Show

E21 - He Built a 2,200-Shoot Business That Runs Without Him — Jordan Ashley's Story

In this inspiring episode of The Pixl Marketing Show, Pete sits down with Jordan — one of PixlCRM’s very first users — to unpack the incredible journey from being a one-man band to running a thriving real estate media business that now produces over 2,200 shoots a year. Jordan shares how his business started during the chaos of 2020, how he built a team of five photographers and two admins, and the key turning points that gave him the freedom to travel the world while his business runs seam...

2 months ago

31 minutes

The Pixl Marketing Show

E20: Stop Chasing Shiny Objects — The Real Way to Double Your Real Estate Media Business

In this solo episode, Pete gets real about one of the biggest traps real estate media business owners fall into — chasing the next “magic bullet.” After walking dozens of coaching students through the Pixl Marketing Method, Pete shares what actually moves the needle once your systems are in place. Spoiler: it’s not a new tactic. It’s mastering the fundamentals, refining what’s already working, and eliminating what’s not. You’ll hear Pete break down: Why new tactics feel exciting but rar...

2 months ago

20 minutes

The Pixl Marketing Show

E19 - From Overwhelmed Solo Shooter to Scalable Business: Marshall’s Leap into Leadership

In today’s episode, I’m sitting down with Marshall, a real estate media business owner who made the difficult shift from doing everything himself to building a real team and stepping out of the field. His journey is one that so many of us can relate to — starting out solo, getting overwhelmed by growth, and wrestling with the fear of hiring and letting go. Marshall shares how he transitioned from e-commerce into real estate media, the moment he realized he couldn’t keep doing it alone, and ...

2 months ago

39 minutes

The Pixl Marketing Show

E18 - The Four Offer Types Every Real Estate Media Business Needs to Grow

Most real estate media business owners are making one big mistake when it comes to offers — they confuse a “free shoot” with a real marketing strategy. In this episode, Pete Stagl breaks down the four essential offer types that fuel consistent client attraction and long-term growth using the Pixl Marketing Method framework: Transitional Offers: Turning cold prospects into warm leadsIntroductory Offers: Creating irresistible first-time client experiencesDirect Offers: Packaging your services...

3 months ago

21 minutes

The Pixl Marketing Show

E17 - Staying Connected at Scale: Wayne Helm on Systems, Hot Sheets, and PixlCRM

When Wayne Helm launched Black Clover Media, he knew success would come from more than great photos. With decades in sales and marketing, Wayne leaned on systems, automation, and client communication to build a business that keeps growing—without him having to sell every day. In this episode, Wayne shares how he uses PixlCRM + the Pixl Marketing Method to stay top-of-mind with agents, deliver a better client experience, and generate new business. From porting his phone number and routing ev...

3 months ago

33 minutes

The Pixl Marketing Show

E16 - Staying Top of Mind & Driving Referrals in Real Estate Media

This is Part 2 of my interview on Shooting the Sht* with Rachael Ann and Neal Young — and if you thought Part 1 was good, this one gets even better. In this episode, we dig into the practical strategies real estate media business owners can use to keep clients loyal and consistently generate referrals. We cover: How to adapt the classic “36-touch system” into a client connection roadmap for media businesses .Why newsletters, hot sheets, and simple gifting strategies work better than chasi...

3 months ago

47 minutes

The Pixl Marketing Show

E15 - From Photographer to System Builder: How the Pixl Marketing Method Was Born (Part 1)

In this special two-part series, I’m sharing my recent interview with Rachael Ann and Neal Young on their podcast Shooting the Sht*. In Part 1, we dive into the backstory of how I built, scaled, and eventually sold my real estate media business — and how that journey led me to create the Pixl Marketing Method and launch PixlCRM. You’ll hear: Why most photographers fall into “random acts of marketing” — and how to escape it.The systems and processes I put in place to grow predictably.Rea...

3 months ago

47 minutes

The Pixl Marketing Show

E14: The Omni Outreach Method – How to Consistently Generate Warm Leads Without Free Shoots

Are you tired of sending endless Instagram DMs, offering free shoots, and still not seeing consistent bookings? In this episode of The Pixl Marketing Show, Pete Stagl reveals why those old strategies don’t work anymore—and what to do instead. You’ll learn: Why Instagram’s algorithm changes have made traditional outreach nearly impossible.How to avoid the “free shoot trap” that leaves photographers undervalued and burned out.The 3 secrets of the Omni Outreach Method—a system to ethically fin...

3 months ago

36 minutes

The Pixl Marketing Show

E13 - The Pixl Marketing Method: Building Systems for Scalable Growth

This is Part Two of my interview with Jonathan Corbett on his podcast, Real Estate Photography Unlocked. In Part One, you heard the story of how I got into real estate photography, grew a team, and sold my business. Now, in this episode, we shift gears into the systems and strategies I teach today through the Pixl Marketing Method and PixlCRM. We dig into the marketing frameworks that help real estate media businesses move beyond random acts of marketing and start creating consistent, pre...

4 months ago

30 minutes

The Pixl Marketing Show

E12 - From Solo Shooter to Successful Exit: My Journey in Real Estate Photography

In this special episode of The Pixl Marketing Show, I’m sharing Part One of my interview with Jonathan Corbett on his podcast, Real Estate Photography Unlocked. In this conversation, I open up about my journey from starting as a solo real estate photographer to building a full team — and eventually selling the business. We talk about what it really takes to scale, the challenges along the way, and the behind-the-scenes details of how selling a real estate media company actually works. Her...

4 months ago

28 minutes

The Pixl Marketing Show

E11 - From Random Acts to Remarkable Results: The Power of Systems in Real Estate Media

In this episode of The Pixl Marketing Show, we wrap up the journey through the Pixl Marketing Method with a powerful truth: success doesn’t come from hustle, talent, or even having the best gear—it comes from having systems. If you’ve ever felt stuck in the feast-or-famine cycle, overwhelmed by running every part of your business, or frustrated that great photos alone aren’t enough to scale—this conversation is for you. We’ll explore: Why most photographers hit a wall and never break th...

4 months ago

22 minutes

The Pixl Marketing Show

E10 – Amplify & Expand: Scaling Your Real Estate Media Business Without Burning Out

You’ve built the system. Your marketing is dialed in, clients are coming in consistently, and your business is running smoother than ever. But now there’s a new challenge—how do you grow without maxing yourself out? In this final step of the Pixl Marketing Method, Pete walks you through the strategies to move from operator to owner, build systems that run without you, and create a marketing rhythm that fuels sustainable growth. You’ll learn: The Review–Refine–Repeat growth loop that kee...

4 months ago

16 minutes

The Pixl Marketing Show

E9 – The Reactivation Rocket: Win Back Lost Clients and Boost Revenue

Losing clients isn’t always about poor service—most disappear simply because they forgot about you. In this episode of The Pixl Marketing Show, Pete reveals the Reactivation Rocket, a proven, automated system to identify, reach out to, and reclaim past clients who’ve drifted away. You’ll learn: Why even happy clients stop bookingHow to track client activity with a status systemThe 3-step reactivation campaign that works like clockworkThe psychology behind gift certificates vs. discountsTh...

5 months ago

21 minutes