Marketing That Actually Works | Lessons from Dr Grace Kite of Magic Numbers

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The Places We'll Go Marketing Show

The Places We'll Go Show

215 episodes

4 days ago

Welcome to The Places We'll Go Marketing Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing. Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.

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Marketing

Business

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Marketing That Actually Works | Lessons from Dr Grace Kite of Magic Numbers

The Places We'll Go Marketing Show

48 minutes 42 seconds

2 weeks ago

Marketing That Actually Works | Lessons from Dr Grace Kite of Magic Numbers

In this episode, we sit down with Dr Grace Kite, Founder of Magic Numbers, to unpack what marketing effectiveness truly means in today’s fragmented media world.
From influencers to econometrics, this episode is packed with practical wisdom for marketers who want to make smarter, data-driven decisions!