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The Places We'll Go Marketing Show
The Places We'll Go Show
220 episodes
4 days ago
Welcome to The Places We'll Go Marketing Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing. Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.
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Marketing
Business
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All content for The Places We'll Go Marketing Show is the property of The Places We'll Go Show and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to The Places We'll Go Marketing Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing. Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.
Show more...
Marketing
Business
Episodes (20/220)
The Places We'll Go Marketing Show
The Career Advice Most Marketers Ignore From Dan Rubel

In this episode, we’re joined by Dan Rubel, Brand & Marketing Director at Currys, one of the UK’s most competitive and visible retail brands, to unpack what it really takes to lead marketing today.
Dan shares why marketing is still a powerful profession, why CMOs need to drop the victim mindset, and how commercial credibility unlocks real influence. We explore what it means to move from good to great, how Currys built employee-led brand fame, and why giving teams freedom especially in social, drives relevance and results.

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3 weeks ago
39 minutes 37 seconds

The Places We'll Go Marketing Show
How Parenthood and Burnout Changed Simon Valcarcel’s Leadership

In this episode, Simon Valcarcel takes us inside his journey as a modern marketing leader from building iconic work at Virgin Media O2 to navigating burnout, rebuilding identity, and redefining what success truly means.
Simon shares honest insights on discipline, creativity, resilience, team culture, and how to lead with clarity in a fast-changing world. Whether you’re an aspiring marketer, a young professional finding direction, or a leader shaping teams, this conversation will leave you with practical wisdom and fresh perspective.

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4 weeks ago
46 minutes 51 seconds

The Places We'll Go Marketing Show
The Career Wake-Up Call You Need to Hear Ft. Kerry Williams

A real, honest conversation on career pivots, burnout, leadership, and finding balance.
From elite sport to global brands, our guest Kerry Williams shares the mindset shifts, hard lessons, and wins that shaped her journey.
If you’re navigating work, identity, or growth, this one’s for you!

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1 month ago
49 minutes 59 seconds

The Places We'll Go Marketing Show
How Top Brands REALLY Win at Media Buying By Andrew Mortimer

Join us for an in-depth conversation with Andrew Mortimer (aka Morty), co-founder of the Apertto Partnership and former media leader at Sky, as he shares insider insights into the media landscape and marketing mistakes to avoid.
Learn about long-term brand investment, building trust with agencies through leadership and psychological safety, and the pros and cons of in-housing media capabilities. Perfect for marketers, media planners, and anyone wanting a clearer view of modern media strategy.

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1 month ago
41 minutes 24 seconds

The Places We'll Go Marketing Show
Secrets to Scaling a Successful Workspace Business – Charlie Green

In this episode, we sit down with Charlie Green, co-founder of The Office Group, as he shares insights from his 20-year journey building a pioneering flexible workspace company valued at over a billion pounds. Discover lessons on co-CEO leadership, brand building focused on people, the future of work, navigating growth, and the importance of resilience and emotional intelligence in business. From start-up stories to reflections on legacy and sustainability, this conversation offers a masterclass in entrepreneurship and innovation in real estate.

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1 month ago
53 minutes 19 seconds

The Places We'll Go Marketing Show
The Product-First Philosophy With Jay Safdar

In this episode, we sit down with Jay Safdar, Interim Head of Marketing at AllSaints, to unpack his journey, his marketing philosophy, and the unconventional choices that shaped his career. From the evolution of e-commerce to finding your place in a fast-changing industry, Jay shares honest insights, real experiences, and actionable advice for anyone building their path in marketing today.


From influencers to econometrics, this episode is packed with practical wisdom for marketers who want to make smarter, data-driven decisions!

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1 month ago
52 minutes 20 seconds

The Places We'll Go Marketing Show
Marketing That Actually Works | Lessons from Dr Grace Kite of Magic Numbers

In this episode, we sit down with Dr Grace Kite, Founder of Magic Numbers, to unpack what marketing effectiveness truly means in today’s fragmented media world.
From influencers to econometrics, this episode is packed with practical wisdom for marketers who want to make smarter, data-driven decisions!

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2 months ago
48 minutes 42 seconds

The Places We'll Go Marketing Show
A Glimpse Into the Future of Marketing Ft. Jill Dougan

In this episode, we sit down with Jill Dougan, to dive deep into her incredible marketing journey from navigating global leadership to building brands that truly connect. Jill shares her insights on balancing life and leadership, the evolving marketer landscape, AI’s role in shaping the future, and how to create your own luck in today’s fast-paced world.
Whether you’re a budding marketer, brand strategist, or business leader, this conversation is packed with practical wisdom, personal stories, and trends you’ll want to take notes on.

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2 months ago
53 minutes 19 seconds

The Places We'll Go Marketing Show
Dan Elton Reveals Marketing Strategy Hacks

In this episode of The Places We’ll Go – Marketing Show, we sit down with Dan Elton, a marketing leader known for his strategic clarity, curiosity, and innovation mindset. From navigating uncertainty to embracing Gen AI, Dan opens up about his journey, lessons, and the ideas shaping the future of marketing.
Don’t forget to subscribe for more conversations with industry leaders!

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2 months ago
52 minutes 3 seconds

The Places We'll Go Marketing Show
Nick Myers on How Agencies Are Evolving in the Age of AI

Ever wondered how agencies are evolving, AI is changing the strategy game, and small brands are punching above their weight? 🤯
Whether you’re a marketer, strategist, entrepreneur, or just curious about the future of business, this episode is packed with insights, real talk, and actionable tips.

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2 months ago
43 minutes 26 seconds

The Places We'll Go Marketing Show
The Success Secrets They Don’t Teach You With Jo McClintock

Join us as we chat with Jo McClintock, VP of Brand & Marketing at Trainline, about what it takes to stand out in marketing today. From leading your brand story like a protagonist to navigating international markets and supporting new talent, Jo shares actionable insights for marketers at all stages of their careers.
Whether you’re a budding marketer or a seasoned professional, this episode is packed with practical insights and inspiring advice.
Don’t forget to like, comment, and subscribe for more conversations with industry leaders!

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3 months ago
54 minutes 15 seconds

The Places We'll Go Marketing Show
How to Future-Proof Your Career | Insights from Pete Markey

In this episode, we sit down with Pete Markey, one of the most respected CMOs in the industry, to dive deep into the mindset, lessons, and philosophies behind a successful marketing career.
From navigating a purpose-driven journey to embracing constant learning and understanding the power of personal branding, Pete shares powerful insights for anyone looking to grow as a leader and stand out in today’s fast-changing business world.
Whether you’re a marketer, founder, or simply curious about how top leaders think, this conversation is packed with actionable advice and real-world wisdom.

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3 months ago
45 minutes 11 seconds

The Places We'll Go Marketing Show
How to Build a World-Class Marketing Team in 2025 | Rachel Exton Interview

What does it take to build a world-class marketing team in 2025?


In this in-depth conversation, marketing leader Rachel Exton shares actionable insights on everything from brand building and customer orientation to AI integration and leadership strategies. Whether you’re a marketer, entrepreneur, or business leader, this episode is packed with wisdom to help you stay ahead.
Subscribe for more conversations with global leaders, marketing experts, and business innovators!

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3 months ago
48 minutes 55 seconds

The Places We'll Go Marketing Show
Top Skills Every Marketer Needs Today | Chris Clark on Career Growth & Leadership

What makes a modern CMO truly board-ready? Why don’t marketers always get the status they deserve, even though they understand customers best? And what’s the underrated skill every marketer should build today?
In this conversation, Chris Clark, former Global Head of Marketing at HSBC and now Deputy Chair at Aviva Insurance shares career-defining lessons on leadership, resilience, and the future of marketing. From blending brand, product, and performance, to why “half plan is the plan,” Chris brings boardroom wisdom every marketer and leader needs.
Whether you’re just starting out or mid-career, this episode is packed with practical advice, inspiration, and hard-earned insights.

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3 months ago
48 minutes 45 seconds

The Places We'll Go Marketing Show
AI Has a Gender Gap ⚠️ Ft. Zehra Chatoo

AI isn’t just hype, it’s reshaping our world. But here’s the catch: 25% fewer women are adopting it than men. ⚡️


In this episode, Zehra Chatoo dives into:
👉 The hidden bias in AI
👉 What it means for brand building today
👉 Why creators are the new algorithm
👉 How to navigate workplace culture & bias
👉 The career advice she wishes she had at the start


Whether you’re a creator, marketer, or someone navigating the future of work, this episode is packed with insights you can’t afford to miss.

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3 months ago
45 minutes 41 seconds

The Places We'll Go Marketing Show
The Biggest Shifts in Marketing, Careers & Technology

In this episode with guest Mr. Ben Carter, we dive into the big changes happening in the world of business, marketing, and careers and what they really mean for the future. From driverless taxis to bold career pivots to the rise of AI, this conversation covers the trends, risks, and lessons that matter today.

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4 months ago
55 minutes 26 seconds

The Places We'll Go Marketing Show
Can AI Make Us Immortal? ft Dr. Daniel Hulme

Artificial Intelligence isn’t just about what it can do, it’s about what it should do. In this deep-dive conversation with Dr. Daniel Hulme, AI leader and futurist, we unpack the myths, fears, and possibilities shaping our future.
From business misconceptions to longevity, ethics, kids using AI, and even the question: Would you let your child marry an AI? This episode is one of the most important conversations on the future of humanity with technology.
Listen to more such conversations :
YouTube 👉 https://youtube.com/@theplaceswellgomarketingshow?si=Q_w3VDMBldoo8yrJ
Spotify 👉 https://open.spotify.com/show/3zajAP9qA031znCniJnHuV?si=rJwYLnETSRieNDnMJI84Fw
ITunes 👉 https://podcasts.apple.com/gb/podcast/the-places-well-go-marketing-show/id1536877345

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4 months ago
48 minutes 15 seconds

The Places We'll Go Marketing Show
How to Build a Winning Brand ft Amelia Sordell

"In this brutally honest episode, Amelia Sordell breaks down personal branding, shares her own journey, and reveals the real keys to standing out online. From bouncing back after setbacks to manifesting success, this conversation is packed with raw insights and practical takeaways.Watch now and take your first step toward creating a brand that stands out.Timestamps:00:00 – Intro with Amelia Sordell01:06 – What is personal branding, really?03:53 – Amelia’s journey: Finding passion & purpose09:09 – The real key to success16:43 – Why circumstances don’t define success19:21 – How to get your foot in the door22:47 – The “just do it” mindset + 9/4 trick32:36 – The future of marketing40:16 – The brand stamp: Why everything you do matters44:27 – The power of vision boards50:42 – Luck, mindset & manifestation52:30 – Amelia’s final advice on successWant to build a startup that actually lasts? Start here!

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4 months ago
57 minutes 49 seconds

The Places We'll Go Marketing Show
Ep 201 | Marketing’s Next Big Shift | Ian on Streaming Wars, AI & Survival

The marketing world is about to change forever, and most people aren’t ready.In this powerful conversation, Ian reveals the #1 trend marketers are missing, how AI could replace CFOs & CMOs. If you’re a marketer, entrepreneur, or business leader, this is your wake-up call for 2025.Chapters:00:00 – Intro – Ian00:47 – One big trend marketers are not paying attention to05:53 – Ian’s take on the UK macro environment & its implications for marketing and advertising13:08 – Ian on a narrowly defined set of mega brands, and what that means for the “Davids” of the world14:28 – Streaming wars in historical context20:24 – Where it’s all heading, and why marketing should be the CFO’s best friend25:22 – Role of AI – Could CFOs and CMOs be replaced?31:21 – Search engine optimization – how quickly is it evolving?38:09 – How to protect yourself from future challenges, family impacts, and career risks – Ian’s final advice43:08 – How Ian is approaching things personallyConnect with us:Instagram: https://www.instagram.com/tpwgms/LinkedIn: https://www.linkedin.com/company/theplaceswellgomarketingshow/Facebook: https://www.facebook.com/profile.php?id=61579065174484#podcast #marketing #marketingstrategy

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4 months ago
47 minutes 46 seconds

The Places We'll Go Marketing Show
Ep 200 | Why Fear Is a Good Sign | Marketing Lessons with Fernando Machado

With over 200 Cannes Lions, 2 Adweek Brand Genius Awards and campaigns that shook culture (“Moldy Whopper,” “Proud Whopper,” “Real Beauty Sketches”), Fernando Machado has become one of the most daring voices in marketing.


And what better way to celebrate our 200th episode than with one of the boldest marketers of our time?🎉


🔔 Subscribe for more episodes with the boldest minds!


In this no-holds-barred conversation with Ritchie Mehta & Mark Evans, Fernando reveals:

⚠️ Why fear is essential to creative breakthroughs

🧠 How to protect creative teams from failure anxiety

🚀 Why ""playing it safe"" is the biggest threat to your brand

🎮 How he marketed Call of Duty & Candy Crush without losing soul

🌱 What it means to build an AI-led plant-based brand with heart

🤝 The one thing every marketer MUST do: find an ally


📌 Whether you're a junior marketer or a C-suite veteran, Fernando’s insights will challenge how you see brand-building forever.


[ Ritchie Mehta, Marl Evans, Fernando Machado, Marketing Masterclass, Bold Creativity, Call Of Duty Marketing, Brand Purpose, Fearless Marketing, Creative Leadership ]

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5 months ago
51 minutes 29 seconds

The Places We'll Go Marketing Show
Welcome to The Places We'll Go Marketing Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing. Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.