Getting everyone to move in the same direction can feel impossible — but it all comes down to one word: buy-in.
In this episode, CF breaks down how leaders turn ordinary companies into movements that inspire passion, unity, and unstoppable results. Whether you lead a team of 3 or 300, you’ll learn the psychology of buy-in and how to transform your business culture from the inside out.
💡 What you’ll learn:
Why a bad plan with buy-in beats a good plan without it
The truth about motives and how they affect your team’s trust
The difference between a company and a movement
Real-world examples from Disney, Cedar Fair, and top-performing plumbing companies
The 3 rules of creating buy-in and unity across your organization
Why consistency from leadership matters more than charisma
How to turn your business into something your team believes in
⏱ TIMESTAMPS/CHAPTERS:
00:00 Intro — The Plumbing Sales Coach
00:23 What “buy-in” really means
01:22 Why people matter more than the plan
02:12 How motives drive decisions and loyalty
02:48 Why most businesses hit a growth ceiling
03:04 Movements vs. businesses
03:43 What makes a movement catch fire
04:38 How passion fuels recruitment and results
05:12 What your employees really work for
06:05 What Disney, Six Flags, and Cedar Fair teach us about vision
07:18 How movements carry people through hard days
08:10 Why Disney calls employees “cast members”
08:43 People don’t join companies — they join people and causes
09:14 How motives and movements create unity
09:50 Why revolutionary beats improved
11:26 Consistency: the real secret to buy-in
12:55 Why leaders must live the message first
13:51 Be the example — walk the walk
14:15 The three essentials for team buy-in
15:09 Closing message — serve your community in everything
💡 EPISODE HIGHLIGHTS:
Motive matters. People buy into why you do it, not just what you do.
Start a movement, not a business. Revolutionary ideas inspire people.
Be consistent. Your team won’t follow what you say — they’ll follow what you do.
Leadership starts with example. If you’re not bought in, no one else will be.
👉 STAY CONNECTED:
📸 FOLLOW on Instagram: https://www.instagram.com/theplumbingsalescoach/?hl=en
👀 FOLLOW on Facebook: https://www.facebook.com/ThePlumbingSalesCoach/
⭐️ FOLLOW on TikTok: https://www.tiktok.com/@theplumbingsalescoach
📲 For more information on YOUR OWN BRANDED app, email us:
info@theplumbingsalescoach.com or call/text: 317605-2284
Selling in service plumbing isn’t about pressure—it’s about service and education. In this episode, CF shows how to win at the door, diagnose like a pro, and present three intelligent options so customers feel confident choosing what’s best. You’ll see how to “change the decision” from spending money to saving money, and why the right bundle (repair/replace + shutoffs + softener where appropriate) leads to better outcomes for everyone.
⏱️ TIMESTAMPS/CHAPTERS
00:00 – Intro bumper
00:02 – Welcome back + episode focus: selling in service plumbing
01:11 – Active-problem buyers: why service is highly convertible
02:33 – “Convertible” analogy (needing a suit now)
03:37 – The framework: Relationship → Diagnose → Value Stack
03:57 – The process: Intro, Pitch, Diagnose, Present, Close
05:00 – First impressions: CSR handoff, appearance, confidence
05:25 – Diagnose like a doctor (avoid tunnel vision & rabbit trails)
08:42 – The why behind the what: age, pressure, water quality
09:24 – Timing bigger solutions (e.g., softeners) without overwhelming
10:09 – Teaching with shutoffs: show, don’t tell
11:34 – Use the main; build the case with visible evidence
12:50 – Ask smart questions that reveal needs
13:40 – Isolate issues; let the customer connect the dots
15:18 – “Quote it for future records” → pressure-free offers
16:51 – Build three intelligent options every time
17:36 – Option 1 (retail service) and why it’s expensive
18:59 – Option 2 (volume/BOGO logic) with shutoffs + faucet
19:59 – Option 3 (value stack) with softener/bypass where appropriate
20:32 – Change the decision: expense → savings/investment
21:12 – The math: fewer drives, higher impact, happier clients
23:02 – Hourly comparison: production vs. travel dilution
24:25 – Recap: Relationship, Diagnose, Value Stack
24:47 – Present, then close with the deal (not pressure)
25:20 – Three options, every call → conversions & averages rise
25:37 – Serve your community + outro
🔑 KEY TAKEAWAYS:
Educate first. People can’t want what they don’t understand.
Three options win. Let the deal (value) close, not your words.
Show, don’t tell. Use evidence in the home to build the case.
Think day math. Fewer drives + better packages = better service.
👉 STAY CONNECTED:
⭐️FOLLOW on Instagram: https://www.instagram.com/theplumbingsalescoach/?hl=en
⭐️FOLLOW on Facebook: https://www.facebook.com/ThePlumbingSalesCoach/
⭐️FOLLOW on TikTok: https://www.tiktok.com/@theplumbingsalescoach
📲 For more information on YOUR OWN BRANDED app, email: info@theplumbingsalescoach.com or call/text: 317-605-2284
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