In Episode 92 of the PPC Cave Gene & Ryan wish everyone a Happy Holidays & Merry Christmas, as they dive into the most important takeaways for Google Ads in 2025.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps02:38 Personal Chat10:32 AI-Powered Campaign Tools Everywhere18:23 Campaign Types & Cross-Channel Expansion
25:26 Prediction | ChatGPT Ads (Ryan Screen Share)Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!
In Episode 91 of The PPC Cave Gene answers a reddit questions about the appropriate amount of keywords that should be used for a search campaign.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps02:40 Reddit Question
06:14 Bid Strategy
07:30 Does Number of Keyword Matter
08:49 How I Go About A Search CampaignGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!
In Episode 90 of The PPC Cave Gene dives into what YMYL (your money your life) means and his tactics for Google Ads when it comes to YMYL clients.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps02:53 What is YMYL?05:57 Reddit Question
07:01 TacticsGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!
In Episode 89 of The PPC Cave Gene dives into the best ChatGPT prompt for creating search ads.
My ChatGPT Prompthttps://www.tempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps01:43 Search Ads & Procrastination 03:04 Quick Testing = Faster Results04:27 ChatGPT Prompt + MethodGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!
In Episode 88 of The PPC Cave Ryan dives into the campaign structure of a client case study.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps2:32 Best Converting Campaign
3:25 Segment Consolidations
4:43 Why Lower TROAS?
12:00 Layering On CampaignsGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!
In Episode 87 of The PPC Cave Gene dives into his tips and tricks for P-Max campaign consolidation for e-commerce.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps03:24 Test
06:47 Pick Your Winners
11:12 Consolidate Hard
13:56 Scale the Best SellersGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!
In Episode 85 of PPC Cave Gene and Ryan dive into their advice for starting out in Google Ads.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps06:20 How Did Gene Learn Google Ads
09:08 How Did Ryan Learn Google Ads
22:15 Gene Methods
28:45 Ryan Methods Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!
In Episode 85 of PPC Cave Gene dives into what you need to know when it comes to setting up your Google Ads for Black Friday & Cyber Monday in 2025.
2025 BFCM CHECKLIST: https://www.tempus59.com/blog/2025-bfcm-checklist
Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps02:39 Setting The Stage For Q4 (All of these tips will be on my website)
05:06 BFCM Prep
08:56 Google Ads Strategy
20:06 Target & Retarget Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!
In Episode 84 of PPC Cave Gene dives into the process of using P-Max for Lead Generation.Find the details of the Google Ads ChatGPT prompts here: https://www.tempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps05:04 High Quality Creative Assets
09:32 Audience Signals
10:36 Conversion Tracking
11:48 Call Tracking Software
14:24 Landing Page Experience
17:55 Search Categories & Asset ReportingGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!
In Episode 83 of PPC Cave Gene dives into the BEST ChatGPT Keyword Research prompt and how to structure it to get the best results.
Find the details of the Google Ads ChatGPT prompts here: https://www.tempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerce
Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps01:44 Efficiency & Iteration04:16 Chat GPT Prompt09:13 Product KnowledgeGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!
In Episode 82 of PPC Cave Gene dives into how you can use ChatGPT to bring your lifestyle brand images to the next level.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:59 Testing
05:00 Importance of lifestyle images on Google Ads
07:26 Black Friday + Cyber Monday
07:48 ChatGPT ProcessGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!
In Episode 81 of PPC Cave Ryan dives into the breaking news of ChatGPT ads, and everything you need to know about it so far.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps03:20 ChatGPT Ads Introduction08:00 My Thoughts on ChatGPT Ads10:21 Generative Engine Optimisation10:56 Low Competition to Take Advantage Of (To begin with)15:32 How AI Focused will ChatGPT Ads be?18:07 ChatGPT Ads WILL be a big deal...Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!
In Episode 80 of PPC Cave Gene dives into important September 2025 updates Google Ads users should all be aware of.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps01:35 GMC Brand Profile
03:52 Auto Created P-Max?
05:50 Google Upgrades Demand Gen to Drive More ConversionsGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!
In Episode 79 of PPC Cave we dive into Gene's checklist when handling a Google Ads audit.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps02:18 Start with the Big Picture
06:11 Conversion Tracking & Attribution
07:02 Campaign Settings
11:44 Keywords & Search Terms
13:15 Ad Copy & Extensions
13:48 Landing Page Experience
15:02 Performance Metrics Deep Dive
15:48 Opteo: Making Auditing Easier
21:03 Quick Wins You Can Apply TodayGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!
In Episode 78 of PPC Cave we dive into the highlights of Episode 74, understanding some of the best ways to use Opteo for your google ads.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:05 What is Opteo?01:07 The Wasted Spend Problem05:07 Core Features & How They Work08:09 Technical Deep Dive18:06 The Future of OpteoGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!
In Episode 77 of the PPC Cave, Gene and Ryan dive into what precautions you should consider before working with a Google Ads agency.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps06:50 Define Your Goals First
10:25 Look for Transparency in Reporting
18:40 Test Their Process, Not Just Their Pitch
25:50 Check Their Fit With Your Business
29:54 Start With a Short Commitment
33:57 What is their compensation structure?Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!
In Episode 76 of the PPC Cave, Gene dives into the pitfalls that lie into fully relying on Google Ads attribution!Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:22 Intro01:54 The 3 Big Pitfalls in 202504:00 Last-Click Bias Still Persists10:33 Performance Max = Black Box12:13 Don’t Obsess Over Attribution15:37 Key Takeaways16:44 Closing ThoughtsGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!
In Episode 75 of the PPC Cave, Gene dives into the essentials of where to start with Google Ads as a business owner!Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:18 Intro02:41 The Beginner Crossroads (DIY, Freelancer, or Agency?)
07:56 YouTube/Podcast
08:30 Consultant vs. Manager
09:56 Beyond Ads
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!
In Episode 74 of the PPC Cave Gene & Ryan welcome special guest Shaquira Jeyasingh and talk about Wasted Spend, on top of Opteo's optimization secrets with Google Ads!Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:17 Intro
08:18 What is Opteo?
13:09 The Wasted Spend Problem
21:52 Core Features & How They Work
32:43 Technical Deep Dive
59:43 The Future of Opteo
01:08:17 Wrap UpGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!
In Episode 73 of the PPC Cave Gene & Ryan dive into whether or not Google Ads is okay to use as your only marketing strategy.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:00 Intro
02:59 We are ppc Managers, Not CMOs
12:00 All-In Mindset Pressure
17:52 Omni Channel
27:30 Opteo!
30:38 Demand Capture vs Positioning Your Brand to Create DemandGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!