In this episode, we welcome Maryna, Amazon PPC Manager at Ad Badger, to our show. We dive into how to leverage search query data to boost sales on Amazon. Maryna shares insights on uncovering hidden keywords customers are actually using, optimizing ad campaigns, and increasing CTR and conversions.
We discuss when high impressions don’t translate into clicks and how improving titles, images, or pricing can fix that. She also explains the importance of tracking market growth and lost sales, showing why regularly analyzing search query data is key to Amazon success.
🦡 Highlights
0:00 – Intro
00:35 – How often Maryna uses search query data
01:18 – Why search query data is powerful for understanding the customer’s voice
03:12 – Finding hidden gem keywords and a real client example
09:05 – Low impression share but high CTR & conversion rate: what it means
13:30 – High impression share but low CTR: identifying listing issues
16:16 – High impression share and CTR but low conversion: fixing the listing
17:58 – Losing market share while search volume grows: strategic insights
22:04 – Maryna’s advice for collecting and using search query data
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
Today on the show, we’re thrilled to welcome Maryna Nelep, an Amazon PPC manager and proud member of our Ad Badger family!
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Maryna Nelep
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno