In this episode of the PPC Den podcast, Michael Erickson Facchin sits down with long-time friend and business partner Gonza Martinez of Ziresquare to talk about one of the hardest — and most important — transitions founders face: moving from “doing PPC yourself” to training PPC managers who can eventually train others.
Gonza shares how he went from personally managing Amazon PPC to building a team, selling and acquiring brands, and developing systems so his managers could grow into leaders. We cover mindset, hiring the right analytical people, creating processes, avoiding burnout, and knowing when PPC is no longer your “unique ability” as a founder.
If you’ve ever wondered how to step out of the weeds and build a PPC team that runs (and improves) itself, this episode is for you.
We’ll see you in The PPC Den!
🦡 Highlights
01:12 – Who our guest is and why this topic matters
03:45 – How they started training PPC managers
07:18 – Biggest mistakes new PPC managers make
11:30 – Building systems so managers can train others
16:05 – Real examples from their training process
21:44 – What KPIs they use to measure success
27:10 – How to choose people who can become trainers
32:58 – Lessons learned from failures
38:20 – Actionable tips for agency owners
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
Our guest today is Gonza Martinez of Ziresquare
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Gonza Martinez
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
In this episode, Mike and Dan Head of AMZ Elite break down three weekly Amazon PPC tasks that actually move performance today.
We focus on what’s working now—covering how Dan reviews N-gram analysis and N-gram ASINs each week to identify hidden waste and new opportunities. He explains how he uses ACOS Power Ratio to judge keyword efficiency beyond surface-level ACOS, and how a simple CVR sheet helps diagnose whether poor performance comes from traffic or the listing itself.
We also dive into image generation and creative updates, and why testing visuals regularly is a non-negotiable part of weekly PPC optimization.
If you want a clear, repeatable weekly routine for Amazon PPC—one that connects data, conversion, and creatives—this episode breaks it down step by step.
We’ll see you in The PPC Den!
🦡 Highlights
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Dan Head
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
This episode is all about one of the smartest Amazon PPC bidding systems you’ll ever come across. Priscilla, our guest, has spent years building her own custom bidding logic — not using software, but by creating a super detailed, data-heavy Excel system that she keeps improving over time. She breaks keywords into different behavior groups, figures out how many clicks each match type really needs to get a sale, checks organic rank, placements, inventory signals, and basically connects all those data points to decide exactly how every bid should move. What’s cool is that she didn’t learn this from any tool — she built it herself after studying a giant Excel file a VA once gave her. If you want to hear how someone can take PPC bidding way deeper than “raise bid, lower bid,” this episode is a super interesting look into how Priscilla thinks and why her approach works so well.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 – Intro
00:20 – How Mike and Priscilla met
02:00 – Why Priscilla built her system
05:00 – Why static click rules fail
06:10 – Visibility vs ACOS
07:00 – Keyword classification explained
09:00 – Customizing rules per brand
11:00 – Finding hero keywords
12:30 – High volume unprofitable targets
14:00 – Click requirements by match type
15:30 – Cross-analysis logic
19:00 – Why pros need fast machines
20:30 – Intentional bidding
22:00 – Bid summary sheet
24:00 – Why some bid changes = 0%
31:30 – Reviewing performance index
34:00 – Campaign purpose logic
37:00 – Competitor vs branded clicks
39:00 – Organic ranking influence
44:00 – Inventory-based adjustments
46:00 – Placement strategy
47:30 – Bid frequency
48:30 – Using AI for formulas
51:00 – Outro
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
Our guest today is Priscilla Wagner of Relentless B2C
The Simplified Q4 Bids & Budget System for Amazon Sellers
The One Activity That Will Fix Your ACOS in 2025
One Keyword, 8 Tools. Accuracy for Search Volume & Sales on Amazon
How to Optimize Minimum and Maximum Bids in Amazon PPC to Improve ACoS
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Transform your workflow with our comprehensive Amazon Advertising checklist
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Priscilla Wagner
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
Imagine spending $75,000 on Amazon ads and selling… just one $40K tiny home. That’s exactly where our guest Caroline found herself after leaving her CFO job and investing $750K into luxury prefab homes. In this episode, she jumps on an onboarding call with Michael from Ad Badger to figure out how to fix a broken PPC strategy, stop wasting money on ridiculous keywords like “IKEA hats,” and actually scale her business.
Listen in as they break down long sales cycles, high-ticket ad spend, and the exact steps to go from losing $10K per month to dominating the tiny home market on Amazon.
🦡 Highlights
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
-
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
In this episode, we’re jumping into the Amazon world just like Mario jumps into a new level.
I take you out to the limestone cliffs of Austin, where deep-water bouldering meets deep-data Amazon strategy. And while hanging off a rock face (because why not), I break down the real secret of how products rise through the ranks on Amazon: the Sales Ladder.
You’ll hear how to spot your position in the “level map,” how to analyze the players above you, and how to power-up your listing using reverse ASIN lookups, keyword strike zones, and smarter PPC. It’s basically the difference between Mario without a mushroom… and Mario after the mushroom.
If you're stuck at Rank 8 and dreaming of Rank 4 — this is your episode.
And hey — if you want to climb that ladder even faster, you’ve got an exclusive 25% off Ad Badger software until December 5. A perfect power-up for your Amazon journey.
🦡 Highlights
🦡 Resources & Links
🎁Get 25% off until December 5! Optimize your Amazon PPC, track keywords, and climb the sales ladder faster with Ad Badger.
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
-
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
In this episode, we trade spreadsheets for trench coats and step straight into the shadows of Amazon PPC’s darkest alleyways. What looks like “bad performance” or “great ACOS” at first glance? — rarely is.
Together with Steve, we crack open five real PPC cases from the Miami field files:
a suspicious drop in ACOS that wasn’t what it seemed…a top-converting ASIN that suddenly vanished from the scene…a keyword framed for a crime it didn’t commit…an auto campaign that went rogue overnight…and finally, the delicate, dangerous game of cutting branded spend.
Each case reveals the same truth: great PPC managers aren’t just optimizers — they’re detectives.
Welcome to The PPC Crime Scene Files!
🦡 Highlights
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
Our guest today is Steve Patenaude
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Steve Patenaude
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
In this episode, Michael and Sean Stone dive into the biggest Amazon opportunities of 2025 — how to leverage Amazon Marketing Cloud Audiences and the new Deals rules to maximize Q4 performance. They share real account insights, campaign strategies, and explain why now is the best time ever to be selling on Amazon.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 – Intro
01:31 – Why Q4 2025 is crucial for Amazon marketers
05:01 – AMC Audiences – segmentation & targeting
12:01 – Creating high-impact deals in AMC
18:31 – Success stories using AMC audiences & deals
23:01 – Advanced tips: Optimizing campaigns for peak Q4 performance
28:01 – Common pitfalls and how to avoid them
32:01 – What to watch in AMC & Amazon marketing
34:31 – Wrap-up
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
Our guest today is Sean Stone, founder of Stone's Goods
Q4 Strategy for Amazon Advertising in 2021: How Do You Prepare?
Transform your workflow with our comprehensive Amazon Advertising checklist
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Sean Stone
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
In this episode, Michael sits down with Joshua Rawe from AmplyCell to explore a quiet revolution inside Amazon advertising. Téogether, they unpack how AI is taking over the heavy lifting — from creating videos to analyzing data — and why the future of selling on Amazon will belong to those who can think both creatively and technically. You’ll discover how Amazon’s newest AI tools are not just changing ads, but redefining what it means to be a marketer.
We’ll see you in The PPC Den!
🦡 Highlights
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
Our guest today is Joshua Rawe, co-founder AmpliSell
A tool I use every month to better manage my Amazon PPC campaigns
Creative Optimization and Partnerships with Roku for Amazon Video Campaigns
Transform your workflow with our comprehensive Amazon Advertising checklist
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Joshua Rawe
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
In this episode, we welcome Maryna, Amazon PPC Manager at Ad Badger, to our show. We dive into how to leverage search query data to boost sales on Amazon. Maryna shares insights on uncovering hidden keywords customers are actually using, optimizing ad campaigns, and increasing CTR and conversions.
We discuss when high impressions don’t translate into clicks and how improving titles, images, or pricing can fix that. She also explains the importance of tracking market growth and lost sales, showing why regularly analyzing search query data is key to Amazon success.
🦡 Highlights
0:00 – Intro
00:35 – How often Maryna uses search query data
01:18 – Why search query data is powerful for understanding the customer’s voice
03:12 – Finding hidden gem keywords and a real client example
09:05 – Low impression share but high CTR & conversion rate: what it means
13:30 – High impression share but low CTR: identifying listing issues
16:16 – High impression share and CTR but low conversion: fixing the listing
17:58 – Losing market share while search volume grows: strategic insights
22:04 – Maryna’s advice for collecting and using search query data
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
Today on the show, we’re thrilled to welcome Maryna Nelep, an Amazon PPC manager and proud member of our Ad Badger family!
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Maryna Nelep
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
In this week’s episode we dive into the powerful Product Opportunity Explorer tool and show you how it can give you an instant pulse on your Amazon PPC performance. Ever wondered if your rising CPCs are just your account scaling or if it’s a market-wide trend? I walk you through real examples from over a thousand marketplaces so you can see exactly how to make sense of CPC increases, sales growth, and competitor activity. Five minutes in the Product Opportunity Explorer can save you hours of guesswork and give you actionable insights to optimize your campaigns.
🦡 Highlights
0:00 – Intro
0:14 – Story of a Core Community member facing PPC challenges
0:52 – Rising CPCs explained
2:15 – Market research insights
3:17 – Using Product Opportunity Explorer
5:02 – Microphone niche case study
6:49 – Trends and conversion rates
8:33 – Demand and competition overview
9:30 – Pulse check on market share
10:25 – Top products and click share
11:45 – Monthly account analysis tips
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
-
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
Hey, if you’re managing Amazon PPC, you need to check out the latest PPC Den Podcast episode. Mike walks you through how to audit your campaigns using bulk files and pivot tables — step by step.
What’s really valuable is how he highlights where ad spend might be wasted, which campaigns or products are performing best, and how to optimize match types like broad, phrase, and exact.
He also points out the usual frustrations with Amazon Ads — signing in, switching between Seller Central and Advertising — and shows a cleaner, faster way to get insights using spreadsheets.
Mike even covers pivot table examples, double pivots, and placement analysis, giving you a practical workflow you can start using right away.
🦡 Highlights
0:00 – Introduction
0:58 – The goal of an audit
2:27 – What an Amazon PPC audit actually is
3:01 – Observing, recommending, and taking action after audits
4:04 – How to download a bulk file from Amazon Advertising
6:01 – Why regular bulk file downloads are useful
6:33 – Analyzing at a high level: “lay of the land”
6:55 – Campaign structure analysis: auto vs manual targeting, match types, placements
8:07 – Using pivot tables for Amazon PPC analysis
14:22 – Common pivot table audits: match type summary
19:44 – Double pivot tables: skew + campaign name for detailed insights
24:42 – Pivot analysis for multi-ASIN creatives and video ads
25:00 – Outro
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
-
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
Michael and Shane White are back — and this time, they’re taking on the wild world of AI video ads.
You’ve probably heard the hype, but here’s the truth: AI videos are already reshaping how Amazon sellers launch, test, and scale.
They also dig into what most people get wrong about CVR tracking, why data still beats “gut feeling,” and how video might soon be your best-performing ad type (yes, even if you’re camera-shy).
So grab your headphones and your favorite coffee mug — it’s time to talk about launches, AI, and the future of Amazon PPC.
🦡 Highlights
0:00 – Intro
2:00 – Origin story: building agency from Ecom experience
2:25 – Boutique approach: agency + PPC manager in one
5:14 – AI video: 3D renders from simple files
6:14 – Micro-testing videos on Amazon with keywords
10:00 – Future: video generation without editors, low cost
12:00 – Brand launch strategy on Amazon, goal setting
14:48 – Four PPC launch phases: branded, product, competitor, video/display
17:07 – Conversion > ROAS on early stages
20:32 – Launch phases: branded terms, descriptive keywords, category/competitors
29:12 – Share of search, tracking conversions & traffic
32:48 – Search term optimization, trends, product profitability
34:00 – Risk of focusing too much on ROAS early
36:23 – Sacrifice for long-term success; PPC lessons like GPA vs ROAS
38:17 – Experimenting & giving campaigns buffer; lessons from short-term dips
40:08 – Nomenclature for campaigns, 30,000-foot view, organizing all campaigns & creative assets
42:16 – 30-day test period for campaigns; impressions first, then evaluate
45:23 – Next 6 months excitement: AI & automating analysis
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
Our guest today is Shane White of Nobul Partners
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Shane White
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
In this episode, Michael chats with Gonza Martinez about all things Amazon PPC. Gonza shares how he bought his first Amazon brand and dives into his approach to auditing campaigns, spotting opportunities, and boosting sales. They talk about smart strategies, understanding competition, and making data work for profitable growth.
Gonza also shares his tips for leading a team, learning on the go, and “reviving” ad accounts after buying a brand. Whether you’re a brand owner or just curious about Amazon marketing, this episode is full of insights you don’t want to miss!
We’ll see you in The PPC Den!
🦡 Highlights
00:00 – Intro & welcome to Gonza Martinez
02:15 – Gonza’s first Amazon brand purchase story
06:00 – How to audit Amazon PPC campaigns
10:20 – Finding growth opportunities
14:00 – Competition analysis & smart strategies
18:30 – Tips to boost sales fast
22:00 – Leading a team & learning on the job
26:00 – Reviving ad accounts after buying a brand
30:15 – Key mistakes to avoid in Amazon PPC
34:00 – Advanced campaign tips & tricks
38:20 – Gonza’s personal insights & advice
42:00 – Closing thoughts & goodbye
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
Our guest today is Gonza Martinez, e-commerce entrepreneur
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Gonza Martinez
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
In this episode of the PPC Den Podcast, Michael Erickson Facchin and Clifford Donovan unpack five practical fixes for messy Amazon accounts. They cover how to really track where your budget goes, the pros and cons of AMC audiences, when auto campaigns can be effective, the hidden risks of product targeting, the impact of “previously viewed” placements, and how to approach Creator Connections.
If you’re looking to clean up your Amazon PPC strategy and stay profitable in 2025, this conversation gives you the clarity and tools you need.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 – Intro
02:15 – Clifford’s background & experience with Amazon accounts
06:00 – Common mistakes in messy Amazon accounts
09:30 – Fix 1: Cleaning up ad campaigns
13:20 – Fix 2: Optimizing product targeting
17:10 – Fix 3: Using automatic campaigns strategically
21:30 – Fix 4: Managing “Previously Viewed” placements
26:00 – Fix 5: Testing and leveraging Creator Connections
31:20 – Additional tips & tricks for account organization
36:40 – Clifford’s advice for long-term success
41:15 – Q&A / Audience questions
44:00 – Key takeaways
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Clifford Donovan
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
In this episode, Olena and Michael take on one of the hottest Amazon PPC topics — Total ACOS.
They break down why lower isn’t always better, how chasing the lowest number can actually hurt profitability, and why looking at organic growth, conversion rate, and sales velocity matters just as much as ad spend.
Together they unpack real examples where a higher Total ACOS led to bigger profits and share practical insights on how to think smarter about your strategy.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 – Intro
00:43 – Olena shares why most clients want to lower Total ACOS and why this can be misleading
01:50 – Discussion on real account data showing profit growing even as Total ACOS rises
04:30 – Olena explains Amazon’s algorithm, sales velocity, and conversion rate impact
06:11 – Why cutting spending isn’t always the healthiest strategy
09:58 – Michael unpacks the math of Total ACOS: ad spend, paid sales, organic sales
12:20 – Olena shares strategies with generic keywords, seasonality, and brand vs. non-brand terms
14:00 – What happens when ad spend is reduced too aggressively
16:40 – Michael highlights solutions: reporting, SEO, CTR/CVR optimization, price, and competitive tracking
19:30 – Olena on long-term thinking, patience, and manual checks for ad positions
20:50 – Final thoughts
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
Our guest today is Olena Shmaiun, Amazon PPC Manager of Ad Badger
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Olena Shmaiun
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
Hey everyone, welcome back to the PPC Den Podcast! Today we’re talking about how to survive the craziest shopping days on Amazon. If you’ve ever freaked out over budgets and bids on Black Friday or Cyber Monday, this episode is for you.
I’m breaking down how to use bulk files to create “safe states” for your campaigns. Basically, you can download all your campaign settings, go nuts making changes for peak days, and then reset everything back in one click after the madness is over.
We’ll cover how to manage budgets, keyword bids, ad groups, and more, all offline in a spreadsheet so you don’t have to stress over every little tweak while everyone else is enjoying the holiday. This strategy keeps you calm, efficient, and profitable, and gives you more time to actually enjoy your family and friends.
Tune in, try it out, and make your Amazon PPC life a whole lot easier and more profitable this season.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 - Introduction
1:30 - Сhallenges with Black Friday and Cyber Monday
3:00 - Concept of “safe state” for campaigns
5:00 - What a bulk file is, its structure, and key functions
7:00 - Examples of editing budgets and bids in a bulk file
9:00 - How to download and reapply bulk files, working with offline edits
12:58 - Wrap-up
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
-
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
In this episode, Michael and Clément dive into the world of Amazon PPC and why 2025 is such an exciting time for advertisers. PPC used to be simple — one bid for everyone, everywhere. Now, with Top of Search, Product Page, and B2B placements, you can target audiences that convert like crazy.
Clément shares how they got early access to B2B in beta, and while it used to be a bit mysterious, it’s now available to everyone with clear data. The numbers are impressive: B2B customers convert almost twice as well, order more units per purchase, and cost less per sale.
They break down strategies for using B2B placements, either with dedicated campaigns or bid adjustments in your existing campaigns. Add Amazon Marketing Cloud audiences on top, and you can stack your targeting for even better results. The key takeaway? B2B is massively underutilized, and testing it could seriously boost your PPC performance.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 - Why 2025 is exciting with Top of Search Product Page and B2B placements
00:56 - Clément talks about early beta access and how B2B data is now clear for everyone
03:02 - B2B customers convert almost twice as much order more units and cost less per sale
05:35 - Strategy ideas make a separate B2B campaign or use bid adjustments in regular campaigns
07:26 - B2B pricing tips using discounts or bulk pricing to catch business customers’ attention
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
Our guest today is Clément Hynaux, Campaign Manager at Ad Badger
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Clément Hynaux
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
In this episode, we dive deep into branded campaigns on Amazon PPC with Mike Danford from Adverio. Many clients run 30–70% of their budget on branded spend, but SQPD works differently — it helps you calculate your real share and spot cannibalization.
We break things into buckets like branded search, product defense, and placements, use dashboards and incrementality scores, and even show tricks like looser targeting to land on competitor pages cheaper.
A quick screenshare later shows how to pull a search term report, clean it up, and optimize spend step by step.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 – Intro
02:16 – Amazon PPC: branded spend cycles
07:22 – Bucket analysis, BI dashboards, and incrementality scores
11:00 – Targeting strategies: competitor pages, broad/auto campaigns, and negatives
17:55 – Controlling branded spend and tapering strategies
24:15 – Measuring results with cannibalization and Search Query Performance
30:12 – Final tips and actionable advice for brands
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
Our guest today is Mike Danford. He shares his expertise and guides you through a stampede of solutions for Amazon, Walmart, and Target.
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Mike Danford
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
Mansour Norouzi from Incrementum Digital sits down with Michael to discuss 12 free Amazon features your brand should be using. From Brand stories and profiles, to B2B pricing and marketing, the pair discuss a wide range of free options to help elevate your brand.
This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - What to expect in this episode
6:10 - 12 Free Amazon Ads Features
6:20 - Virtual Bundles
8:40 - Posts On Amazon
12:20 - Brand Story
15:00 - Brand Profiles
16:13 - Premium A+ Content
19:18 - Brand Referral Bonus
22:30 - Customer Engagement
25:57 - B2B Pricing
27:26 - Customer Reviews
31:25 - Managing Experiments
35:42 - Using Keywords in Q&A
37:12 - Pricing
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
Our guest today is Mansour Norouzi, Partner and Director of Advertising at Incrementum Digital who knows the world of Amazon inside out.
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Mansour Norouzi
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
What's up, Badger Nation! Today, we have Sam Lee from Trivium joining us again. We’ll be diving into the evolution of product videos — from starting with simple static images on your product pages to creating videos that are repurposed for Sponsored Brand campaigns.
Sam will share his insights on how these videos evolve, what works and what doesn’t, and who should be thinking about moving up the marketing funnel — from Amazon DSP and online video to streaming TV.
If you’ve ever wondered how to make your product videos work harder across different platforms, this episode is for you.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Intro
00:41 – Why Sam loves Amazon marketing
04:02 – Creative vs technical roles
08:11 – Video types: Sponsored, DSP, Streaming
11:04 – When to use DSP & top-funnel video
16:56 – Retargeting & audience relevance
21:57 – Video evolution up the funnel: Sponsored → OLV → Streaming TV
23:28 – DSP examples: Women’s beauty & melatonin supplement campaigns
25:06 – KPIs for different video placements & attribution challenges
27:32 – Using Amazon Marketing Cloud & zooming out for insights
29:23 – Top-of-funnel video vs static images; why video wins
32:31 – Final tips: scale video intentionally, start small, step-by-step
34:21 – How to find Sam Lee
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
Meet Sam Lee, VP at Trivium Group. Living life at the intersection of surfer and seller. All things Amazon. DSP aficionado. Turning video insights into actionable growth. Be you, they’ll adjust.
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Sam Lee
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno