What's up, Badger Nation! Today, we have Sam Lee from Trivium joining us again. We’ll be diving into the evolution of product videos — from starting with simple static images on your product pages to creating videos that are repurposed for Sponsored Brand campaigns.
Sam will share his insights on how these videos evolve, what works and what doesn’t, and who should be thinking about moving up the marketing funnel — from Amazon DSP and online video to streaming TV.
If you’ve ever wondered how to make your product videos work harder across different platforms, this episode is for you.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Intro
00:41 – Why Sam loves Amazon marketing
04:02 – Creative vs technical roles
08:11 – Video types: Sponsored, DSP, Streaming
11:04 – When to use DSP & top-funnel video
16:56 – Retargeting & audience relevance
21:57 – Video evolution up the funnel: Sponsored → OLV → Streaming TV
23:28 – DSP examples: Women’s beauty & melatonin supplement campaigns
25:06 – KPIs for different video placements & attribution challenges
27:32 – Using Amazon Marketing Cloud & zooming out for insights
29:23 – Top-of-funnel video vs static images; why video wins
32:31 – Final tips: scale video intentionally, start small, step-by-step
34:21 – How to find Sam Lee
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
Meet Sam Lee, VP at Trivium Group. Living life at the intersection of surfer and seller. All things Amazon. DSP aficionado. Turning video insights into actionable growth. Be you, they’ll adjust.
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Sam Lee
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno