In this episode, Michael and Sean Stone dive into the biggest Amazon opportunities of 2025 — how to leverage Amazon Marketing Cloud Audiences and the new Deals rules to maximize Q4 performance. They share real account insights, campaign strategies, and explain why now is the best time ever to be selling on Amazon.

We’ll see you in The PPC Den!

🦡 Highlights ​​

00:00 – Intro

01:31 – Why Q4 2025 is crucial for Amazon marketers

05:01 – AMC Audiences – segmentation & targeting

12:01 – Creating high-impact deals in AMC

18:31 – Success stories using AMC audiences & deals

23:01 – Advanced tips: Optimizing campaigns for peak Q4 performance

28:01 – Common pitfalls and how to avoid them

32:01 –  What to watch in AMC & Amazon marketing

34:31 – Wrap-up 

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Sean Stone

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno