In this episode, Mike and Dan Head of AMZ Elite break down three weekly Amazon PPC tasks that actually move performance today.
We focus on what’s working now—covering how Dan reviews N-gram analysis and N-gram ASINs each week to identify hidden waste and new opportunities. He explains how he uses ACOS Power Ratio to judge keyword efficiency beyond surface-level ACOS, and how a simple CVR sheet helps diagnose whether poor performance comes from traffic or the listing itself.
We also dive into image generation and creative updates, and why testing visuals regularly is a non-negotiable part of weekly PPC optimization.
If you want a clear, repeatable weekly routine for Amazon PPC—one that connects data, conversion, and creatives—this episode breaks it down step by step.
We’ll see you in The PPC Den!
🦡 Highlights
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Dan Head
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno