In this episode of the PPC Den podcast, Michael Erickson Facchin sits down with long-time friend and business partner Gonza Martinez of Ziresquare to talk about one of the hardest — and most important — transitions founders face: moving from “doing PPC yourself” to training PPC managers who can eventually train others.
Gonza shares how he went from personally managing Amazon PPC to building a team, selling and acquiring brands, and developing systems so his managers could grow into leaders. We cover mindset, hiring the right analytical people, creating processes, avoiding burnout, and knowing when PPC is no longer your “unique ability” as a founder.
If you’ve ever wondered how to step out of the weeds and build a PPC team that runs (and improves) itself, this episode is for you.
We’ll see you in The PPC Den!
🦡 Highlights
01:12 – Who our guest is and why this topic matters
03:45 – How they started training PPC managers
07:18 – Biggest mistakes new PPC managers make
11:30 – Building systems so managers can train others
16:05 – Real examples from their training process
21:44 – What KPIs they use to measure success
27:10 – How to choose people who can become trainers
32:58 – Lessons learned from failures
38:20 – Actionable tips for agency owners
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
Our guest today is Gonza Martinez of Ziresquare
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Gonza Martinez
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno