Michael and Shane White are back — and this time, they’re taking on the wild world of AI video ads.
You’ve probably heard the hype, but here’s the truth: AI videos are already reshaping how Amazon sellers launch, test, and scale.
They also dig into what most people get wrong about CVR tracking, why data still beats “gut feeling,” and how video might soon be your best-performing ad type (yes, even if you’re camera-shy).
So grab your headphones and your favorite coffee mug — it’s time to talk about launches, AI, and the future of Amazon PPC.
🦡 Highlights
0:00 – Intro
2:00 – Origin story: building agency from Ecom experience
2:25 – Boutique approach: agency + PPC manager in one
5:14 – AI video: 3D renders from simple files
6:14 – Micro-testing videos on Amazon with keywords
10:00 – Future: video generation without editors, low cost
12:00 – Brand launch strategy on Amazon, goal setting
14:48 – Four PPC launch phases: branded, product, competitor, video/display
17:07 – Conversion > ROAS on early stages
20:32 – Launch phases: branded terms, descriptive keywords, category/competitors
29:12 – Share of search, tracking conversions & traffic
32:48 – Search term optimization, trends, product profitability
34:00 – Risk of focusing too much on ROAS early
36:23 – Sacrifice for long-term success; PPC lessons like GPA vs ROAS
38:17 – Experimenting & giving campaigns buffer; lessons from short-term dips
40:08 – Nomenclature for campaigns, 30,000-foot view, organizing all campaigns & creative assets
42:16 – 30-day test period for campaigns; impressions first, then evaluate
45:23 – Next 6 months excitement: AI & automating analysis
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
Our guest today is Shane White of Nobul Partners
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Shane White
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno