Imagine spending $75,000 on Amazon ads and selling… just one $40K tiny home. That’s exactly where our guest Caroline found herself after leaving her CFO job and investing $750K into luxury prefab homes. In this episode, she jumps on an onboarding call with Michael from Ad Badger to figure out how to fix a broken PPC strategy, stop wasting money on ridiculous keywords like “IKEA hats,” and actually scale her business. 

Listen in as they break down long sales cycles, high-ticket ad spend, and the exact steps to go from losing $10K per month to dominating the tiny home market on Amazon.

🦡 Highlights ​​

• 0:00 – Intro

• 0:18 – Caroline’s $750K tiny home gamble

• 0:54 – $75K ad spend, 1 sale, ACOS 180%

• 3:33 – How Ad Badger fixes broken PPC campaigns

• 5:59 – Stopping wasted spend & managing long sales cycles

• 8:25 – Scaling high-ticket items for market dominance

• 10:44 – Dashboard, ACOS control & pricing

• 12:20 – Onboarding, keyword cleanup & Ngram analyzer
• 14:19 – Next steps & excitement to start

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• The One Activity That Will Fix Your ACOS in 2025

• 35 Negatives to 1 Positive: The Secret to Lower ACoS

• Tackle 70% Wasted Spend with N-Gram Laddering in Amazon Ads

• What strategies can help minimize wasted spend in Amazon PPC?

• Amazon PPC Secrets No One Tells You—Explode Your Brand Growth

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno