In this episode, Michael chats with Gonza Martinez about all things Amazon PPC. Gonza shares how he bought his first Amazon brand and dives into his approach to auditing campaigns, spotting opportunities, and boosting sales. They talk about smart strategies, understanding competition, and making data work for profitable growth.
Gonza also shares his tips for leading a team, learning on the go, and “reviving” ad accounts after buying a brand. Whether you’re a brand owner or just curious about Amazon marketing, this episode is full of insights you don’t want to miss!
We’ll see you in The PPC Den!
🦡 Highlights
00:00 – Intro & welcome to Gonza Martinez
02:15 – Gonza’s first Amazon brand purchase story
06:00 – How to audit Amazon PPC campaigns
10:20 – Finding growth opportunities
14:00 – Competition analysis & smart strategies
18:30 – Tips to boost sales fast
22:00 – Leading a team & learning on the job
26:00 – Reviving ad accounts after buying a brand
30:15 – Key mistakes to avoid in Amazon PPC
34:00 – Advanced campaign tips & tricks
38:20 – Gonza’s personal insights & advice
42:00 – Closing thoughts & goodbye
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
Our guest today is Gonza Martinez, e-commerce entrepreneur
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Gonza Martinez
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno