In this episode, Michael and Clément dive into the world of Amazon PPC and why 2025 is such an exciting time for advertisers. PPC used to be simple — one bid for everyone, everywhere. Now, with Top of Search, Product Page, and B2B placements, you can target audiences that convert like crazy.
Clément shares how they got early access to B2B in beta, and while it used to be a bit mysterious, it’s now available to everyone with clear data. The numbers are impressive: B2B customers convert almost twice as well, order more units per purchase, and cost less per sale.
They break down strategies for using B2B placements, either with dedicated campaigns or bid adjustments in your existing campaigns. Add Amazon Marketing Cloud audiences on top, and you can stack your targeting for even better results. The key takeaway? B2B is massively underutilized, and testing it could seriously boost your PPC performance.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 - Why 2025 is exciting with Top of Search Product Page and B2B placements
00:56 - Clément talks about early beta access and how B2B data is now clear for everyone
03:02 - B2B customers convert almost twice as much order more units and cost less per sale
05:35 - Strategy ideas make a separate B2B campaign or use bid adjustments in regular campaigns
07:26 - B2B pricing tips using discounts or bulk pricing to catch business customers’ attention
🦡 Resources & Links
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Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
Our guest today is Clément Hynaux, Campaign Manager at Ad Badger
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Clément Hynaux
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno