You saw “GEO” in the title and almost tuned out, didn’t you? Hold that thought. If you work in communications, PR, media, or journalism, this episode might just change how you think about your job. GEO, or Generative Engine Optimization, is not another passing buzzword. It is the next major shift in how information is found, shared, and trusted. It shapes how AI tools like ChatGPT, Perplexity, and Gemini decide which stories and brands get surfaced. In this episode, Muck Rack’s CEO and Co-Fou...
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You saw “GEO” in the title and almost tuned out, didn’t you? Hold that thought. If you work in communications, PR, media, or journalism, this episode might just change how you think about your job. GEO, or Generative Engine Optimization, is not another passing buzzword. It is the next major shift in how information is found, shared, and trusted. It shapes how AI tools like ChatGPT, Perplexity, and Gemini decide which stories and brands get surfaced. In this episode, Muck Rack’s CEO and Co-Fou...
Behind the Scenes of Greg Floyd’s Interview: Son Admits Killing Parents on Camera
The PR Breakdown with Molly McPherson
48 minutes
1 month ago
Behind the Scenes of Greg Floyd’s Interview: Son Admits Killing Parents on Camera
This episode of The PR Breakdown examines a viral crime case out of Albany, New York, that drew national attention when a suspect confessed on camera to killing and burying his parents. Guest Greg Floyd, veteran journalist and anchor, recounts how the investigation evolved from a financial-crimes lead into a homicide revelation, and reflects on the ethics, accountability, and human weight behind the interview. In this episode: How the case surfaced and escalated from a backyard dig to a doubl...
The PR Breakdown with Molly McPherson
You saw “GEO” in the title and almost tuned out, didn’t you? Hold that thought. If you work in communications, PR, media, or journalism, this episode might just change how you think about your job. GEO, or Generative Engine Optimization, is not another passing buzzword. It is the next major shift in how information is found, shared, and trusted. It shapes how AI tools like ChatGPT, Perplexity, and Gemini decide which stories and brands get surfaced. In this episode, Muck Rack’s CEO and Co-Fou...
