You saw “GEO” in the title and almost tuned out, didn’t you? Hold that thought. If you work in communications, PR, media, or journalism, this episode might just change how you think about your job. GEO, or Generative Engine Optimization, is not another passing buzzword. It is the next major shift in how information is found, shared, and trusted. It shapes how AI tools like ChatGPT, Perplexity, and Gemini decide which stories and brands get surfaced. In this episode, Muck Rack’s CEO and Co-Fou...
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You saw “GEO” in the title and almost tuned out, didn’t you? Hold that thought. If you work in communications, PR, media, or journalism, this episode might just change how you think about your job. GEO, or Generative Engine Optimization, is not another passing buzzword. It is the next major shift in how information is found, shared, and trusted. It shapes how AI tools like ChatGPT, Perplexity, and Gemini decide which stories and brands get surfaced. In this episode, Muck Rack’s CEO and Co-Fou...
Breaking Down the Media Statements: Kimmel, Trump, Tylenols Counterpunch
The PR Breakdown with Molly McPherson
16 minutes
1 month ago
Breaking Down the Media Statements: Kimmel, Trump, Tylenols Counterpunch
When three statements drop within the same hour, it’s not just news, it’s a case study. Disney walks back Jimmy Kimmel’s suspension with a vague, deflective release.Donald Trump grabs headlines in the Roosevelt Room, suggesting Tylenol in pregnancy raises autism risk — without evidence.Tylenol fires back fast with a direct, science-based denial.In this episode, dissecting how each statement was crafted, what it reveals about the motives behind it, and why credibility — not spin — decides who ...
The PR Breakdown with Molly McPherson
You saw “GEO” in the title and almost tuned out, didn’t you? Hold that thought. If you work in communications, PR, media, or journalism, this episode might just change how you think about your job. GEO, or Generative Engine Optimization, is not another passing buzzword. It is the next major shift in how information is found, shared, and trusted. It shapes how AI tools like ChatGPT, Perplexity, and Gemini decide which stories and brands get surfaced. In this episode, Muck Rack’s CEO and Co-Fou...
