You saw “GEO” in the title and almost tuned out, didn’t you? Hold that thought. If you work in communications, PR, media, or journalism, this episode might just change how you think about your job. GEO, or Generative Engine Optimization, is not another passing buzzword. It is the next major shift in how information is found, shared, and trusted. It shapes how AI tools like ChatGPT, Perplexity, and Gemini decide which stories and brands get surfaced. In this episode, Muck Rack’s CEO and Co-Fou...
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You saw “GEO” in the title and almost tuned out, didn’t you? Hold that thought. If you work in communications, PR, media, or journalism, this episode might just change how you think about your job. GEO, or Generative Engine Optimization, is not another passing buzzword. It is the next major shift in how information is found, shared, and trusted. It shapes how AI tools like ChatGPT, Perplexity, and Gemini decide which stories and brands get surfaced. In this episode, Muck Rack’s CEO and Co-Fou...
When the flood came, the warnings didn’t. In this episode, a deadly cascade of communication breakdowns and the consequences of delay. At least 129 people are dead, with dozens still missing, after historic flash flooding swept through central Texas. The timeline reveals a gap between federal alerts and local action. Lives were lost in those hours. We examine what went wrong, why the local warning system never materialized despite years of requests, and how messaging from state and national l...
The PR Breakdown with Molly McPherson
You saw “GEO” in the title and almost tuned out, didn’t you? Hold that thought. If you work in communications, PR, media, or journalism, this episode might just change how you think about your job. GEO, or Generative Engine Optimization, is not another passing buzzword. It is the next major shift in how information is found, shared, and trusted. It shapes how AI tools like ChatGPT, Perplexity, and Gemini decide which stories and brands get surfaced. In this episode, Muck Rack’s CEO and Co-Fou...
