You saw “GEO” in the title and almost tuned out, didn’t you? Hold that thought. If you work in communications, PR, media, or journalism, this episode might just change how you think about your job. GEO, or Generative Engine Optimization, is not another passing buzzword. It is the next major shift in how information is found, shared, and trusted. It shapes how AI tools like ChatGPT, Perplexity, and Gemini decide which stories and brands get surfaced. In this episode, Muck Rack’s CEO and Co-Fou...
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You saw “GEO” in the title and almost tuned out, didn’t you? Hold that thought. If you work in communications, PR, media, or journalism, this episode might just change how you think about your job. GEO, or Generative Engine Optimization, is not another passing buzzword. It is the next major shift in how information is found, shared, and trusted. It shapes how AI tools like ChatGPT, Perplexity, and Gemini decide which stories and brands get surfaced. In this episode, Muck Rack’s CEO and Co-Fou...
After NPR called me to weigh in on the Coldplay concert scandal and Astronomer’s new viral ad starring Gwyneth Paltrow, a listener to the time to email to call me a “fussbucket.” You know what? I’ll take it. Because here’s the thing: clever marketing isn’t a substitute for accountability. In this epsiode ofThe PR Breakdown, I explain why Astronomer’s ad (produced by Ryan Reynolds’ Maximum Effort and fronted by Gwyneth Paltrow) is a classic case of PR deflection wrapped in celebrity glitter. T...
The PR Breakdown with Molly McPherson
You saw “GEO” in the title and almost tuned out, didn’t you? Hold that thought. If you work in communications, PR, media, or journalism, this episode might just change how you think about your job. GEO, or Generative Engine Optimization, is not another passing buzzword. It is the next major shift in how information is found, shared, and trusted. It shapes how AI tools like ChatGPT, Perplexity, and Gemini decide which stories and brands get surfaced. In this episode, Muck Rack’s CEO and Co-Fou...
