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The Practice Marketing Podcast
Neil Trickett, PT
156 episodes
2 days ago
Happy New Year! In today's short podcast, host Neil Trickett, PT share 3 simple steps to plan your PT marketing in 2026. Because here's the bottom line: marketing is what GROWS your clinic. But it can also be super frustrating! So today, Neil will give some specific marketing advice while he walks you through these 3 steps: Where do you want to go in 2026?Who do you need to get you there?What do you need to invest to reach your goals?After listening to this podcast, you'll have a clear ...
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Marketing
Business,
Management,
Entrepreneurship
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All content for The Practice Marketing Podcast is the property of Neil Trickett, PT and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Happy New Year! In today's short podcast, host Neil Trickett, PT share 3 simple steps to plan your PT marketing in 2026. Because here's the bottom line: marketing is what GROWS your clinic. But it can also be super frustrating! So today, Neil will give some specific marketing advice while he walks you through these 3 steps: Where do you want to go in 2026?Who do you need to get you there?What do you need to invest to reach your goals?After listening to this podcast, you'll have a clear ...
Show more...
Marketing
Business,
Management,
Entrepreneurship
Episodes (20/156)
The Practice Marketing Podcast
3 Steps to Plan Your PT Marketing in 2026
Happy New Year! In today's short podcast, host Neil Trickett, PT share 3 simple steps to plan your PT marketing in 2026. Because here's the bottom line: marketing is what GROWS your clinic. But it can also be super frustrating! So today, Neil will give some specific marketing advice while he walks you through these 3 steps: Where do you want to go in 2026?Who do you need to get you there?What do you need to invest to reach your goals?After listening to this podcast, you'll have a clear ...
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2 days ago
10 minutes

The Practice Marketing Podcast
Build a Physician Liaison Team That Works!
Want more doctor referrals? Ever thought about hiring a Physician Liaison? Today, I'm talking to Ryan Miller and Kalina Robles from Movement for Life, a 27-location physical therapy clinic that has a team of 5 physician liaisons! You'll learn... What physician liaisons doStats to track their progress What messaging and tactics work best for physician marketingLet's boost your doctor referrals! Learn more about Movement For Life at https://www.movementforlife.com/
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1 week ago
44 minutes

The Practice Marketing Podcast
3 Front Desk Scripts to STOP Holiday Cancellations! w/ Dee Bills, Front Office Guru
Are holiday cancellations stressing you out? Dee Bills successfully built training systems and processes in her own PT practice resulting in consistent arrivals over 95% and a growth rate over 300%. Now, with Front Office Guru, she helps private practice owners build a WINNING front desk team…and crucially, stop losing MONEY from your front desk! Today, she’ll teach us how to prevent holiday cancellations before they start. You'll learn... How much money PTs lose from the front deskScri...
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2 weeks ago
51 minutes

The Practice Marketing Podcast
3 Signs It's Time to Hire a New PT Marketing Agency
Hiring the wrong agency—or the wrong employee—wastes your time, money, and can make you lose faith in marketing… or worse, yourself. That’s just wrong. Here are 3 signs it’s time to hire a new PT Marketing Agency for 2026: 1️⃣ You want to grow by more than 10%. What got you here won’t get you to $5M or $10M. You need an agency that can scale with you. 2️⃣ You have more than 4 therapists. Doing everything yourself worked before—but now you need a full-service PT marketing team tha...
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3 weeks ago
12 minutes

The Practice Marketing Podcast
How Greendale PT Turned Local Roots into Lasting Growth
Today we’re talking with Jon Dooley, founder of Greendale Physical Therapy—a 7-location clinic in Massachusetts that lives by the tagline: “You don’t have to be an Olympic athlete to be treated like one.” We’ll dive into how Greendale has... 💚 Expanded through specialized services like a neurological, balance and vestibular center and aquatic therapy 💚 Built deep community roots 💚 Turned patient wins into powerful marketing. From growing revenue to leading local events and tracking new ...
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1 month ago
40 minutes

The Practice Marketing Podcast
Unique Mobile + Franchise PT Clinic Gets 7x Increase in Patient Calls!
Today, we're talking to Dr. Mike Gorman! He owns iMove Physical Therapy, a mobile AND in-clinic practice with 17 providers in Missouri, Illinois, and Oklahoma. He’s also a Practice Promotions client! Over the past two years, iMove has seen really explosive growth, especially on Google Ads – I’m talking going from about 5-10 new patient leads a month to 60-70! Today, you'll learn... The benefits to the mobile + franchise modelHow to take action NOW to get where you want to be in 5 years!...
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1 month ago
43 minutes

The Practice Marketing Podcast
PT Clinic Goes From 6% Annual Growth to 20% in 6 Months!
⛰️ Has your growth hit a PLATEAU? The problem could be your marketing. Today, I’m talking to Zachary Taillie and Brett Barnes, Co-Owners of Alpine Physical Therapy and Sports Performance in Arvada, Colorado, just northwest of Denver. They started in 2020 and now have 5 therapists. They are having a GREAT year at Alpine. ✅In October, Alpine hit an all-time HIGH of patient visits. ✅Plus, in the past six months, their annual growth has gone from 6% to 20%. ✅ They are also a del...
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1 month ago
38 minutes

The Practice Marketing Podcast
PT Email Marketing Secrets
Need new patients NOW? In this live webinar replay, Neil goes over the SECRETS to writing and sending emails that actually get patients on your schedule. Plus, you will learn... 💌 Subject lines that get patients BOOKING like crazy 💌 Email marketing MISTAKES 💌 What you need to do to start emailing patients THIS WEEK Watch the recording: https://go.practicepromotions.net/workshop-recordings Here are THREE prewritten email campaigns that you can STEAL and Launch in less than 7 days. Want...
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1 month ago
37 minutes

The Practice Marketing Podcast
4 Physiotherapy Clinics in 3 Years w/ Andrew Dings
Today I’m talking to Andrew Dings. Andrew is a physiotherapist, an educator, and the owner of Anatomy Physiotherapy Clinic. He founded Anatomy in 2019, and within the last 3 years, Anatomy has grown to 4 clinic locations in Ottawa, Canada. Today, Andrew is going to talk about his growth journey, his phenomenal marketing results, and why teaching is such an important part of his vision. He'll share how he got... 15% website conversion rate – that’s 5x the industry avera...
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1 month ago
48 minutes

The Practice Marketing Podcast
Google Ads Secrets for Canadian Physiotherapists
Are you a physiotherapist who wants to BUILD your practice to a $10 Million business? Some of our clinics have done just that! One MAJOR tool you can use is Google Ads. But we get it -- the rules are different in the USA vs Canada. That's why today, we're interviewing Mahad: a former physiotherapist from Canada and a valuable member of our Google Ads PPC team. You'll learn... - How we run Google Ads for Canadian Physios -What keywords and campaigns are working right now - How to determi...
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2 months ago
44 minutes

The Practice Marketing Podcast
Plan Your Exit Now: Prepping Your Physical Therapy Business to Sell w / Jamey Schrier, PT
Today we’re talking to Jamey Schrier from Practice Freedom U. Jamey has helped hundreds of growth-minded practice owners achieve uncommon success without the burden of working excessively in the clinic. Today, we’re talking about something we don’t think about often: how are you going to exit your business? And how can you make your business attractive to future buyers – whether you plan to sell 1 year, 5, or 10 years from now. I sold my own PT practice back in 2010 and learned a ...
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2 months ago
46 minutes

The Practice Marketing Podcast
Focus on Patient Satisfaction w/ Heidi Jannenga, WebPT
Happy National PT Awareness Month! It's great time to focus on improving patient satisfaction. Today, I'm delighted to talk to Heidi Jannenga, PT, DPT, ATC; Co-Founder & Chief Clinical Officer of WebPT! Heidi is going to share some actionable strategies on how clinic leaders can use DATA to create a better experience for patients – oh, and improve your finances along the way. You'll learn how to improve patient satisfaction in these 3 areas: Access and first impressions, ...
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2 months ago
47 minutes

The Practice Marketing Podcast
Build a 7-Figure Practice w/ Darryl Yardley
Today’s guest is Darryl Yardley—physiotherapist, business leader, and the Chief Operating Officer of Clinic Accelerator, where he supports over 400 clinic owners across North America. Over the past decade, Darryl has mentored hundreds of physios and chiros, helping them grow from new grads to star clinicians, clinic directors, and even partners. He’s hired hundreds of clinicians, built his own 7-figure practice, and taught business and practice management at four Canadian universi...
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2 months ago
53 minutes

The Practice Marketing Podcast
Google & AI Search For Physical Therapists
This week, we're playing the audio from Neil's recent LIVE workshop on Google & AI Search from September 2025. You'll learn... Patients now search online differently, and where to focus your efforts to get in front of them To create a massive online presence that puts your practice in front of more people who were not even aware of Physical TherapyTo optimize your Google Business and Apple Business Profile, to get your practice in the top 3 local map search boxAI, ChatGPT, and AEO ar...
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3 months ago
46 minutes

The Practice Marketing Podcast
Fix Your Mindset & Increase Cash Sales With Stephanie Telibasa, The Planning PT
You ever wish there were more POSITIVE voices in the PT industry? PT Owners who are optimistic about the future and focused on growing, not complaining? Well, I'm talking to one of those PTs today! In this episode, I interview Stephanie Telibasa, The Planning PT—a seasoned physical therapy business owner and PT business coach. As the owner of a thriving NYC practice that she runs remotely from Florida, Stephanie knows firsthand the power of SYSTEMS for scaling and simplifying oper...
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3 months ago
42 minutes

The Practice Marketing Podcast
Get Un-STUCK in Your PT Business w / Jamey Schrier, PT
Feeling stuck in your PT practice? You’re not alone. Many private practice owners hit a wall where growth stalls, stress rises, and freedom feels out of reach. But here’s the truth—you don’t have to stay stuck. In this episode, I talk to Jamey Schrier, PT of Practice Freedom U. We break down why this happens and exactly what to do about it. We’ll cover: Why growth stalls in areas like marketing, finances, team management, and even leadership—and how to spark momentum again.The role of leaders...
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3 months ago
51 minutes

The Practice Marketing Podcast
Marketing Can Fix Your Reimbursement Issues (Really!)
You don't have reimbursement issues. You have revenue issues. In this short podcast, I'll share why cost-cutting isn't going to get you to growth, and why MARKETING may be the strange solution to your reimbursement problems. I also share how Practice Promotions clients have stopped complaining about insurance & started building profitable services in their business. You in? Want to actually GROW your physical therapy practice? Practice Promotions has helped 1200+ PT clinic loc...
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3 months ago
10 minutes

The Practice Marketing Podcast
Real AI Tools for Real PT Clinics w/ Rob Helton, DPT
There's a lot of hype about using AI in your practice. But what are some REAL, practical ways to use AI to make your life easier in the clinic? In this episode, Neil talks with Rob Helton, Senior Vice President of Product at WebPT. They cover... Using AI for documentation - how voice to text can take your documentation from 1 hour to less than 10 minutesAI for billing (catch mistakes before you even submit!)AI tools for marketing, including email and social mediaThis is a really practical epi...
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4 months ago
49 minutes

The Practice Marketing Podcast
Build a Scalable PT Brand Without Losing Patient-Centered Care w/ Steven Windwer of Bay State Physical Therapy
How did Practice Promotions client Steven Windwer grow Bay State Physical therapy from 1 location to 170? Learn all about it in this podcast episode! 🔥 Fill Your Schedules With Done-For-You PT Marketing Services! 🔥 Practice Promotions gives ambitious PT clinic owners ready-to-go marketing services. We work best with clinics that have 3 or more providers and make over $500,000 a year. Our main goal? To help you get more new patients and grow your clinic. Here’s what we’ll do for you… SEO &am...
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4 months ago
45 minutes

The Practice Marketing Podcast
Should I Outsource My PT Billing? w/ Motaz Ebeido, DPT
The insurance system is rigged against small private practices -- so how can PTs still WIN at billing? In this episode, Neil talks with Practice Promotions customer, DPT, and successful entrepreneur Motaz Ebeido. They discuss how Motaz helps PTs improve their practice revenue by 25% by streamlining the billing process -- from using the right codes to collecting what's owed to you. You'll learn... How much $$ most PTs leave on the table The value of hiring a billing compan...
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4 months ago
40 minutes

The Practice Marketing Podcast
Happy New Year! In today's short podcast, host Neil Trickett, PT share 3 simple steps to plan your PT marketing in 2026. Because here's the bottom line: marketing is what GROWS your clinic. But it can also be super frustrating! So today, Neil will give some specific marketing advice while he walks you through these 3 steps: Where do you want to go in 2026?Who do you need to get you there?What do you need to invest to reach your goals?After listening to this podcast, you'll have a clear ...