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The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Joe Sanok | Private Practice Consultant, TEDx Speaker & Author of Thursday is the New Friday
300 episodes
2 days ago
Therapists aren’t taught business skills. So how do you market your services, automate systems, or grow from a solo practice to a group; all without burning out?

What if you want to integrate AI, mindfulness, sports psychology, or psychedelic therapy into your work—where do you even start?

The Practice of the Practice Podcast helps therapists, counselors, coaches, and wellness professionals navigate the business side of mental health while staying at the forefront of clinical innovation.

Hosted by Joe Sanok, consultant and author of Thursday is the New Friday, each episode dives into the questions practitioners actually face—marketing fundamentals, finances, ethical and legal challenges, scaling sustainably—and features the leading voices in all things therapy, both business, and academic.
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All content for The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy is the property of Joe Sanok | Private Practice Consultant, TEDx Speaker & Author of Thursday is the New Friday and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Therapists aren’t taught business skills. So how do you market your services, automate systems, or grow from a solo practice to a group; all without burning out?

What if you want to integrate AI, mindfulness, sports psychology, or psychedelic therapy into your work—where do you even start?

The Practice of the Practice Podcast helps therapists, counselors, coaches, and wellness professionals navigate the business side of mental health while staying at the forefront of clinical innovation.

Hosted by Joe Sanok, consultant and author of Thursday is the New Friday, each episode dives into the questions practitioners actually face—marketing fundamentals, finances, ethical and legal challenges, scaling sustainably—and features the leading voices in all things therapy, both business, and academic.
Show more...
Entrepreneurship
Business,
Marketing,
Health & Fitness,
Mental Health
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15 Surprising Ways to Use AI in Your Counseling Private Practice with Joe Sanok | POP 1286
The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
23 minutes 42 seconds
2 weeks ago
15 Surprising Ways to Use AI in Your Counseling Private Practice with Joe Sanok | POP 1286
How can therapists use AI to save time without losing the human touch that clients need most? Are you struggling to come up with some good prompts and want a few to get started with? How can we get involved in the AI conversation to shape how it serves our practices and clients?
In this podcast episode, Joe Sanok discusses 15 surprising ways to use AI in your counseling private practice. 
Podcast Sponsor: JotPsych







If you’re in private practice, you already know—it’s not just about seeing clients. It’s notes, treatment plans, onboarding, scheduling, insurance, forms… the list goes on.
JotPsych was built to take the busywork off your plate. It’s the first AI-powered EHR made specifically for therapists. It can draft your progress notes automatically, send reminders, handle scheduling, deliver clinical screeners, and help with treatment planning. It’s a smart system that learns how you work— and then works for you.
JotPsych has already supported over a million therapy visits and is helping thousands of clinicians save hours every week.
You can try it free—and get 50% off your first two months with code JOE at JotPsych.com/Joe.
In This Podcast

* The biggest issue with AI? Perfection 
* Client session and clinical work AI ideas
* Business-related practice management AI ideas
* Thinking strategically with AI 

The biggest issue with AI? Perfection 
One of the biggest problems with AI is that it’s too perfect. People can spot an AI email, they can spot an AI landing page. You need to have a person go through it, look at how you speak, and then train the AI to speak like you. (Joe Sanok)
You need to humanize the work that you create with AI, because it is too perfect.
No one naturally speaks or writes in the way AI does, so if you don’t change it, people can spot it a mile away. You can train your AI models to learn from your way of speaking. 
Another thing you can do is to give a role to the AI that you want it to answer your question from. Is the AI a colleague, a client, another expert?  Asking the AI to respond to your prompt or question with an assumed role is going to give it a tighter angle to respond in, which increases your chances of a more accurate answer. 
Do you want [the AI] to act like an attorney in Michigan? Do you want it to act like an accountant? Do you want it to act like you? Giving it some context is really helpful. (Joe Sanok)
You can then take what you learn and verify it with a person who is an expert themselves in that field or industry. 
Client session and clinical work AI ideas
1 – Turn bulleted notes into full soap notes. 

Prompt: “Think like a licensed therapist writing soap notes for a [state]-based private practice … Turn these bullet points into professional, insurance-ready notes. Keep the notes consistent and the client identifiers removed.”

2 – Create treatment plans that will pass insurance audits. 

Prompt: “Think like an IFS supervisor. Tell me what assumptions you’ll make … Write a treatment plan for a generalized anxiety disorder using CBT and mindfulness-based interventions with goals and expected outcomes.” 

3 – Build client homework between sessions. 

Prompt: “Think like a trauma-informed therapist specializing in self-compassion. Create five reflective journal prompts and three grounding exercises for a client processing trauma.” 

4 – Summarize sessions for client followups. 

Prompt: “Think like a compassionate therapist. Write a brief, strength-based summary for a client after session, include two reminders, one affirmation,
The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Therapists aren’t taught business skills. So how do you market your services, automate systems, or grow from a solo practice to a group; all without burning out?

What if you want to integrate AI, mindfulness, sports psychology, or psychedelic therapy into your work—where do you even start?

The Practice of the Practice Podcast helps therapists, counselors, coaches, and wellness professionals navigate the business side of mental health while staying at the forefront of clinical innovation.

Hosted by Joe Sanok, consultant and author of Thursday is the New Friday, each episode dives into the questions practitioners actually face—marketing fundamentals, finances, ethical and legal challenges, scaling sustainably—and features the leading voices in all things therapy, both business, and academic.