What if maturity in business wasn’t about doing more, but finally doing less, with intention? How much freedom could you unlock if you built systems that supported you instead of relying on you? What would your practice look like if it truly served your life instead of consuming it?
In this first podcast episode in the Freedom for your Practice series, Brandon Shurn speaks about how to take your private practice from infancy to maturity | Part 1. 



Podcast Sponsor: Headway







I want to thank Headway for sponsoring this episode. If you run a group practice, you know that accepting insurance can be overwhelming. Between credentialing, billing, and payroll, the admin side can easily take over your week.
Headway was built to help you handle this — and they’re the only platform designed specifically for in-network group practices. Whether you’re growing your team or running an established practice, Headway makes the business side easier with faster credentialing, higher per-session rates, and biweekly payments your team can count on. They work with therapy, psychiatric, and hybrid groups — and there are no subscription fees. Just the support you need to run your practice with ease.
Run your best group practice with Headway — trusted by thousands of group practice leaders to simplify insurance admin and reach more people through in-network care.
Curious how Headway can work for you? 
In This Podcast




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What does it mean to have a mature business?

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What keeps your practice stuck in infancy?

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Building a vision-driven business


What does it mean to have a mature business? 
When you think about business maturity, it’s not too dissimilar from any human being’s maturity phases throughout life. 
There’s an infancy phase, an adolescence stage, and then a shift into young adulthood, and later into maturity in adulthood. 

Now, unlike what it takes for humans to develop, a business doesn’t have to take … 25 years to reach full maturation, but all businesses do go through the three phases: infancy, adolescence, and ultimately, maturity. (Brandon Shurn)

Maturity for your business does not mean that you are no longer contributing to the business. Instead, a mature business means that it can exist without you propping up every aspect of it. You can be less involved in its day-to-day activities. 
What keeps your practice stuck in infancy?
The trap of a poor revenue is what can keep your practice stuck in infancy, and halt growth and development. 

What I’m saying is that we get stuck on this hamster wheel of thinking that more clients equals more freedom, and actually, more clients does not equal more freedom. (Brandon Shurn)

More clients – without good structure within your business – does not mean more freedom. In fact, it means much more work solely on your shoulders, and therefore more bottleneck pressure for your business. 

Scaling without systems … can support that revenue growth trap because everything is living inside of your head as the practice owner. When you do not have a way to delegate, to outsource … then everything is dependent on you as the practice owner. (Brandon Shurn)

If you don’t have any systems in place with your business, you are seriously risking burnout.
Do you find yourself always working in the business, and therefore with little to no time to work on the business? That’s a sure-sign that you need to switch up how you get things done and incorporate more ...