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The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Joe Sanok | Private Practice Consultant, TEDx Speaker & Author of Thursday is the New Friday
300 episodes
2 days ago
Therapists aren’t taught business skills. So how do you market your services, automate systems, or grow from a solo practice to a group; all without burning out?

What if you want to integrate AI, mindfulness, sports psychology, or psychedelic therapy into your work—where do you even start?

The Practice of the Practice Podcast helps therapists, counselors, coaches, and wellness professionals navigate the business side of mental health while staying at the forefront of clinical innovation.

Hosted by Joe Sanok, consultant and author of Thursday is the New Friday, each episode dives into the questions practitioners actually face—marketing fundamentals, finances, ethical and legal challenges, scaling sustainably—and features the leading voices in all things therapy, both business, and academic.
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Entrepreneurship
Business,
Marketing,
Health & Fitness,
Mental Health
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All content for The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy is the property of Joe Sanok | Private Practice Consultant, TEDx Speaker & Author of Thursday is the New Friday and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Therapists aren’t taught business skills. So how do you market your services, automate systems, or grow from a solo practice to a group; all without burning out?

What if you want to integrate AI, mindfulness, sports psychology, or psychedelic therapy into your work—where do you even start?

The Practice of the Practice Podcast helps therapists, counselors, coaches, and wellness professionals navigate the business side of mental health while staying at the forefront of clinical innovation.

Hosted by Joe Sanok, consultant and author of Thursday is the New Friday, each episode dives into the questions practitioners actually face—marketing fundamentals, finances, ethical and legal challenges, scaling sustainably—and features the leading voices in all things therapy, both business, and academic.
Show more...
Entrepreneurship
Business,
Marketing,
Health & Fitness,
Mental Health
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GPBC25 Series: Blueprint for a Lifestyle-Focused Practice with Elizabeth Carr | POP 1281
The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
28 minutes
4 weeks ago
GPBC25 Series: Blueprint for a Lifestyle-Focused Practice with Elizabeth Carr | POP 1281
Are you interested in building a lifestyle practice? Why is a lifestyle practice more sellable and attractive to buyers than a performance-based practice? What are the central components of a lifestyle practice that you can start working on from today?
In this podcast episode snippet from the GPBC25 Series, Elizabeth Carr shares the blueprint for a lifestyle-focused practice. 
Podcast Sponsor: JotPsych







If you’re in private practice, you already know—it’s not just about seeing clients. It’s notes, treatment plans, onboarding, scheduling, insurance, forms… the list goes on.
JotPsych was built to take the busywork off your plate. It’s the first AI-powered EHR made specifically for therapists. It can draft your progress notes automatically, send reminders, handle scheduling, deliver clinical screeners, and help with treatment planning. It’s a smart system that learns how you work— and then works for you.
JotPsych has already supported over a million therapy visits and is helping thousands of clinicians save hours every week.
You can try it free—and get 50% off your first two months with code JOE at JotPsych.com/Joe.
Meet Dr. Elizabeth Carr







Dr. Elizabeth Carr is a licensed clinical psychologist and the founder of Kentlands Psychotherapy. With over 20 years of experience—including six years as a Navy psychologist—she now leads a thriving group practice focused on compassionate, evidence-based care. While she maintains a small caseload, Dr. Carr’s primary role is mentoring her team and shaping the practice’s vision for holistic mental wellness.
Visit Dr. Carr’s practice website and connect on Instagram and LinkedIn.
In This Podcast

* Is selling your practice a possibility? 
* Lifestyle business versus performance business 
* Go slow to go fast 
* “Treat your practice like a Four Seasons Hotel”

Is selling your practice a possibility?
Have you ever considered selling your private practice? Maybe not now, but somewhere in the next few years or decade or two? If you have, why? 

Do you want more time to travel? Do you want less stressors? Right? Because I suspect that if you write it down, there would be different reasons for different people … It’s important to figure out what you want to do next. (Elizabeth Carr) 

There are a hundred and one reasons as to why someone would want to sell up their practice one day, and it varies from person to person. If you see this as a possibility in your future, it may be worthwhile to dedicate some planning time now to support this transition, making it easier for you when it does happen. 
Lifestyle business versus performance business
A lifestyle business concerns:

Your values 
Desired schedules 
Sustainable hours and measuring your success by freedom and fulfillment 

On the contrary, a performance business is about: 

Boosting revenue 
Maximizing growth 
Increasing market value and scalability 

It is important to note which one is more aligned with your ideal future and work towards that. However, these two types also relate to sellability. 

If you build a turn-key sellable business, you’re also building a lifestyle business because how many of us are working 40, 50, 60 hours a week?
The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Therapists aren’t taught business skills. So how do you market your services, automate systems, or grow from a solo practice to a group; all without burning out?

What if you want to integrate AI, mindfulness, sports psychology, or psychedelic therapy into your work—where do you even start?

The Practice of the Practice Podcast helps therapists, counselors, coaches, and wellness professionals navigate the business side of mental health while staying at the forefront of clinical innovation.

Hosted by Joe Sanok, consultant and author of Thursday is the New Friday, each episode dives into the questions practitioners actually face—marketing fundamentals, finances, ethical and legal challenges, scaling sustainably—and features the leading voices in all things therapy, both business, and academic.