How might your practice evolve if you built it from who you are, not just what you offer? Why are clarity and depth the keys to standing out in a saturated market? If you were on the other side of your own leadership, would you want to work for you?
In this podcast episode snippet from the GPBC25 series, Jill Williams discusses how to build a thriving practice in a saturated market. 
Podcast Sponsor: Headway







I want to thank Headway for sponsoring this episode. If you run a group practice, you know that accepting insurance can be overwhelming. Between credentialing, billing, and payroll, the admin side can easily take over your week. Headway was built to help you handle this — and they’re the only platform designed specifically for in-network group practices.
Whether you’re growing your team or running an established practice, Headway makes the business side easier with faster credentialing, higher per-session rates, and biweekly payments your team can count on.
They work with therapy, psychiatric, and hybrid groups — and there are no subscription fees. Just the support you need to run your practice with ease.
Run your best group practice with Headway — trusted by thousands of group practice leaders to simplify insurance admin and reach more people through in-network care.
Curious how Headway can work for you? 
Meet Jill Williams







Jill Williams, LCSW owns Mental Health Masterminds, an online education and consultation business designed to support clinicians in feeling competent and confident with their day-to-day work. whether they are fresh out of grad school or delightfully seasoned pros. Jill also owns Flourish Counseling and Wellness, a group practice offering treatment to children and adults in Asheville, NC. Her primary goal at Flourish is to provide the sustainable, long-term employment that she wishes was available when she became a therapist 15 years ago.
Visit Mental Health Masterminds and Flourish Counseling and Wellness.
In This Podcast

* Be clear on who you are
* Observe what is around you
* What is likely to come next?
* “Would you want to work for you?”
* Jill’s 3 rules for flourishing

Be clear on who you are
Look inward. Jill recommends spending some time to consider: 

Who you are
What you believe in 
What you value 
How you show up uniquely 

When you want to stand out in a saturated, crowded market, you need to drill down deep into the real, authentic components that make you who you are. 
These are what are going to help you separate yourself from the crowd and draw your best-fit, ideal clients to you. 
Observe what is around you 

What’s going on in the community? What’s unique to your town? What does your potential client population look like? (Jill Williams)

Once you have gone inward and brought forth the core aspects of yourself and your business, observe what is around you. Consider the population of your town, state, or client base in general. 
Who are the people that you are going to serve? What do they struggle with? How are you uniquely positioned to help them? 
Take note of the surroundings and factor these insights into the work that you do.