GPBC25 Series: Dynamic Marketing to Ensure Your Referrals Never Slow Down with Jaime Mills

https://is1-ssl.mzstatic.com/image/thumb/Podcasts116/v4/52/73/53/52735398-5876-a51b-8908-830d771218f4/mza_4898379195148809464.jpg/600x600bb.jpg

The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy

Joe Sanok | Private Practice Consultant, TEDx Speaker & Author of Thursday is the New Friday

300 episodes

2 days ago

Therapists aren’t taught business skills. So how do you market your services, automate systems, or grow from a solo practice to a group; all without burning out?

What if you want to integrate AI, mindfulness, sports psychology, or psychedelic therapy into your work—where do you even start?

The Practice of the Practice Podcast helps therapists, counselors, coaches, and wellness professionals navigate the business side of mental health while staying at the forefront of clinical innovation.

Hosted by Joe Sanok, consultant and author of Thursday is the New Friday, each episode dives into the questions practitioners actually face—marketing fundamentals, finances, ethical and legal challenges, scaling sustainably—and features the leading voices in all things therapy, both business, and academic.

All content for The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy is the property of Joe Sanok | Private Practice Consultant, TEDx Speaker & Author of Thursday is the New Friday and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

GPBC25 Series: Dynamic Marketing to Ensure Your Referrals Never Slow Down with Jaime Mills | POP 1287

The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy

28 minutes 52 seconds

2 weeks ago

GPBC25 Series: Dynamic Marketing to Ensure Your Referrals Never Slow Down with Jaime Mills | POP 1287

How can you market your practice without burning out or breaking the bank? Why is successfully growing your referral base less about pressure and more about presence? How can you make both your network and Google fall a little more in love with your practice?
In this podcast episode snippet from the GPBC25 series, Jamie Mills discusses dynamic marketing to ensure your referrals never slow down.
Podcast Sponsor: A Finer Framework
If you’re growing a group practice, you know how much time and energy it takes to keep your clinicians licensed in multiple states — and keep up with renewals and CE requirements.
That’s where A Finer Framework comes in, your trusted partner for mental health licensure.
A Finer Framework partners with mental health group practice owners to handle multi-state licensing, license renewals, and tracking continuing education — so you and your team can stay focused on serving clients, not buried in paperwork.
Whether you’re onboarding new hires, expanding your telehealth reach, or planning to grow into new states, they make the entire licensing process smooth and stress-free.
Join the hundreds of clinicians that already trust A Finer Framework to save time and headaches. Visit afinerframework.org/joesanok today to learn more.
Meet Jaime Mills

Jaime Mills, LPC, is the founder and Clinical Director of Liberty Mental Health, a counseling practice based in southeast Michigan. Established in 2020, Liberty Mental Health provides therapy services for children, individuals, couples, and families. Jaime is dedicated to creating a warm and modern environment where both clients and clinicians feel supported. She emphasizes the importance of genuine care and believes that therapists must also be cared for to effectively support their clients. Additionally, Liberty Mental Health serves as a training center, offering internships for master’s degree students in clinical mental health, social work, and marriage and family studies, with supervised caseloads and mentoring opportunities.
Visit Liberty Mental Health and connect on Instagram and LinkedIn.
In This Podcast

* How much time should you spend marketing your practice?
* Build your network with intention
* Make Google happy
* Quick and easy website tips

How much time should you spend marketing your practice?
Marketing your private practice successfully does not need to break the bank, and neither does it have to take an extreme amount of time. In fact, a few hours a week will do the trick perfectly.
I probably spend four to six hours a month marketing, and you can even do it in bits and pieces, it doesn’t have to be this super six-month strategy that you have to follow exactly, because the reality is that clients have way more options … How can you stand out, and how can you use other practices to your benefit, and not view them as competition? (Jamie Mills)
Build your network with intention
“Who, what, when, and how” are important when it comes to building out your network.

Who: Where are your ideal clients? From whom are they getting information about finding therapists and clinicians?

I want you to think, “Where are my potential clients at?