How does the way you handle money shape the work you do with every client? What would your practice look like if you treated money as a core part of the healing process rather than an uncomfortable afterthought? Why should your practice be profit-centered and people-forward?
In this podcast episode, Joe Sanok speaks about money as a therapy issue with Wendy Pitts Reeves, LCSW. 
Podcast Sponsor: Headway







I want to thank Headway for sponsoring this episode. If you run a group practice, you know that accepting insurance can be overwhelming. Between credentialing, billing, and payroll, the admin side can easily take over your week. Headway was built to help you handle this — and they’re the only platform designed specifically for in-network group practices.
Whether you’re growing your team or running an established practice, Headway makes the business side easier with faster credentialing, higher per-session rates, and biweekly payments your team can count on.
They work with therapy, psychiatric, and hybrid groups — and there are no subscription fees. Just the support you need to run your practice with ease.
Run your best group practice with Headway — trusted by thousands of group practice leaders to simplify insurance admin and reach more people through in-network care.
Curious how Headway can work for you? 
Meet Wendy Pitts Reeves







Wendy Pitts Reeves, LCSW is a psychotherapist-turned-entrepreneur who helps healing professionals build aligned, abundant practices. Through her podcast Ideal Practice and her studio work, she supports therapists in finding fulfilment, increasing their impact and earning with integrity.
Visit Ideal Practice to find out more. 
FREEBIE: Get your $50 discount to Wendy’s mini-course: “Mind Over Money”  – Use the promo code JOE to receive your discount
In This Podcast

* Wendy’s Seven Pillars of an Ideal Practice
* Navigating money in private practice 
* How money impacts therapy work 
* Wendy’s advice to private practitioners 


Wendy’s Seven Pillars of an Ideal Practice
The whole reason I have this is because it’s easy to think that there’s one thing that’s going to make your private practice work, and that’s not true. There really is a whole foundation that you have to have in place for a successful business. (Wendy Pitts Reeves) 

1 – Purpose: This is not why you want to help the people that you serve, it is the why behind why you want to run a business at all. 
2 – People: Once you know why you want to own and run a business, then you can figure out who you want to serve and why you want to serve them. 

Once you know why you want to own a business, then I want to know who you want to serve and why you want to serve them. If you’ve got this nailed down, you will know who your ideal client is inside and out. You’ll know them better than they know themselves, you’ll know what drives them, you’ll know what worries them, and you’ll know what serves them. This is realy important. (Wendy Pitts Reeves)

3 – Product: How do you serve these people? It needs to be an irresistible offer.
4 – Process: How do you run this business that you have set up in a way that is easy for your clients, your clinicians, and yourself. 
5 – Payment: How do you get paid,