How do we recognize when our moral anger is being manipulated for engagement? What happens when outrage becomes less about justice and more about belonging? What would it look like to move beyond clickbait outrage and turn outraged energy into real, aligned action?
In this podcast episode, Joe Sanok speaks about moving beyond outrage with Dr. William J. Brady. 
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Meet Dr. William J. Brady







William J. Brady is an Assistant Professor of Management & Organizations at the Kellogg School of Management, with a courtesy appointment in the Psychology Department at Northwestern University and affiliation with the Institute for Policy Research. He researches how human psychology and digitally-mediated social environments interact—especially focusing on emotions, morality, and algorithm-driven social networks—using behavioral experiments, big data, and natural-language processing methods.
William holds a B.A. in Psychology & Philosophy from University of North Carolina at Chapel Hill, a Ph.D. in Social Psychology from New York University, and post-doctoral training at Yale University.
Visit William’s website and connect on LinkedIn.
In This Podcast

* Moral outrage as a social currency 
* The function of outrage in human evolution 
* Navigating lines in the sand during crises 
* Moving beyond clickbait outrage and into aligned action 
* Dr. William Brady’s advice to private practitioners

Moral outrage as a social currency 
Most people are familiar with the fact that humanity has a strong tendency to find a group to identify with, whether that’s a political stance, a friend group, or any type of social group in general.  People know that there is safety in numbers, and they want to be included as well as part of what’s going on around them. 
However, it is this tendency that can grow so strong that it pushes people against one another, even though they are part of the same overall community and group: humanity. 
As soon as you start to identify yourself in these group boundaries, you end up falling into certain ways of thinking that tend to prioritize your group identity. It turns out that if you express outrage toward another group, it’s a very easy way for you to signal to your group that you are a serious and genuine group member. (Dr. William Brady)
This is the way in which outrage becomes social currency: when you show outrage t...