Are you always coming back to the idea of launching your own private practice? Which essential markers do you need to focus on to know when to take that next step? Once you start to get full, how do you keep the clients coming? 
In this podcast episode, Joe Sanok answers the question: “When should I start a group practice?”
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In This Podcast

* The 3 common categories of people starting practices
* What to do when you’re getting full 
* Pinpoint the scalability 

The 3 common categories of people starting practices
Joe discusses the 3 common “buckets” of people who are the most common new practice owners, or who would be good practice owners if they decided to start: 
1 – Solo practitioners who notice a need or niche in their environment and are building up a waitlist.
2 – Folks who feel a calling to be a practice owner and run a business like an entrepreneur and leader.

They’re more comfortable probably with risk, they’re probably thinking through some of their numbers, but for them, they just know: “I want a group practice.” (Joe Sanok) 

3 – People who have some economic security, who can run their practice comfortably without having to rely on a second job or a source of income. 
What to do when you’re getting full
There will come a time, whether you are a small-time solo practitioner or a multi-group practice owner, when your client roster fills up. What do you do then?

Raise your rates. You can keep your current cohort at the usual rate, but raise the rates for new clients and see how it goes for a few weeks. 
When you are 60% full with clients, start looking for clinicians to hire into your practice, because if you wait much longer, you’ll get too many people coming in the door without enough capacity to convert them. 


Usually, when you’re 60% full, that’s when you want to start looking for people to hire, because we know if you post a job right now, it’s going to take a few weeks to get resumes … Then it’s going to take a few weeks to do the interviews … So by that point you’re going to be 80/ 90% full. (Joe Sanok)


Rebrand your practice to stand on its own rather than using your name, especially if you want to grow your business a bit more. 


We want to look at your website, we want to look at how [we are] branding … We want to move from that “I” or “me” to the “we”. (Joe Sanok)

Pinpoint the scalability 
Once you land on what works, keep going. 
Find the niches, find your audience, strike up a dialogue with them, and incorporate their needs into your offerings. 
If you need some extra guidance along the way, feel free to Back to Episodes