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The Private Practice Academy Podcast
Kerstin Anderson-Ridge
77 episodes
4 days ago
If you want to start your year on the right foot and have your best January yet - this is the episode for you. Today, I’m running you through the process that I do whilst I’m on leave every January, which has changed how I run my business. In this episode, I’ll share: How to set goals across your whole life (not just your business)A practical January audit to reset your group practiceThe leadership boundaries to set now before FebruaryThe systems to tighten so 2026 feels easier, calmer, and m...
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Business
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All content for The Private Practice Academy Podcast is the property of Kerstin Anderson-Ridge and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
If you want to start your year on the right foot and have your best January yet - this is the episode for you. Today, I’m running you through the process that I do whilst I’m on leave every January, which has changed how I run my business. In this episode, I’ll share: How to set goals across your whole life (not just your business)A practical January audit to reset your group practiceThe leadership boundaries to set now before FebruaryThe systems to tighten so 2026 feels easier, calmer, and m...
Show more...
Business
Episodes (20/77)
The Private Practice Academy Podcast
74. How to Appear in AI Searches For Therapists with Chris Morin
We’re in the midst of one of the biggest transformations we’ve ever seen on search platforms - the rise of AI-based search. Whether you’ve dabbled in ChatGPT or have just noticed the Gemini summaries on Google, this is something you need to learn about. Chris Morin from Moonraker.ai is here to talk all about this timely topic! In this episode, we speak about: What therapists need to be doing to appear on AI searchesHow to influence AI answers to show your contentThe number one priority for th...
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4 days ago
50 minutes

The Private Practice Academy Podcast
73. What Your Admin Should Do While You Take a Break
Between Christmas and New Year, we don’t tend to get many enquiries for the practice. So, what should your admin team be doing? There are a number of things that you can ask them to do, which take advantage of the quieter times and set up the year ahead. In this episode, I’ll share what I recommend, including: Sending the email about raising feesMaking sure all GP letters are up to dateChecking your consent forms regarding the new Code of ConductGetting cyber insurance and protecting your dat...
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1 week ago
12 minutes

The Private Practice Academy Podcast
72. How to Raise Your Fees Without Guilt
Raising fees is an uncomfortable topic for many psychologists, but it’s an important thing to talk about. If you’re planning to raise your prices in the new year, now is the time to start letting clients know! This episode will help you to make plans and to execute your price rises without the guilt. In this episode, I’ll share: The biggest block that psychologists have to raising their pricesWhy the cost of living shouldn’t stop you increasing pricesHow to work out how much you should charge...
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2 weeks ago
29 minutes

The Private Practice Academy Podcast
71. The Psychology of a Great Practice Christmas Party
It’s that time of year - we’re starting to think about Christmas! I love to bring my practice together at the end of the year to celebrate all of our hard work. That’s why I always host a Christmas party for my team. If you’ve been debating whether you should have one or have been stressing about the logistical details, this is the episode for you! In this episode, I’ll share: How you can still have a Christmas party if you’re a solo practitionerWhat I do for my practice Christmas partyMy tip...
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3 weeks ago
19 minutes

The Private Practice Academy Podcast
70. The 4 Ways to Scale Your Practice to 7 Figures (and What NOT to Do First)
There’s only so much time you can trade for money within your practice. So what do you do when you hit that income ceiling and can’t grow anymore as a solo practitioner? That’s when it’s time to scale! Today’s episode will tell you how to do it. In this episode, I’ll share: Why I chose to scale my practiceThe importance of nailing your systems and procedures before you hireHow to choose what type of person to hireThe best digital marketing tools to scale your practiceWhy you need to follow up...
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1 month ago
22 minutes

The Private Practice Academy Podcast
69. The One Mindset You Need to Scale Your Practice
Have you ever hit a wall in your journey as a practice owner, where you worried about judgement, overwhelmed responsibility or questioning whether you were doing it ‘right’? You’re not the only one! But luckily for you, today I’m unpacking the one mindset that will get you through when things get tough. In this episode, I’ll share the mindset that allows you to: Step out from behind your fears of what colleagues might thinkMake decisions that align with your valuesBuild a business and life th...
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1 month ago
8 minutes

The Private Practice Academy Podcast
68. Before You Hire You Need to Do These 4 Things
The first step to scaling your practice is not to hire more staff, which may surprise some people! Instead, it’s about creating a business that can hold more, without collapsing under the weight of your own success. To do that, there are four things that you need to do as the first four steps - before you hire employees or contractors. In this episode, I’ll share what those four things are! Find out how to work with me: https://www.privatepracticeacademy.com.au/services FREE content ideas f...
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1 month ago
15 minutes

The Private Practice Academy Podcast
67. The January Scaries: Four Moves to Save Your Sanity (and Your Cash Flow)
January can be a scary time for many practice owners: staff on leave, clients on holiday, cash flow dips. If you want to have a calm January (instead of a scary one!), there are a few things you can be doing right now. In this episode, I’ll share four things you can do in November to make January feel calm, prepared and financially steady. Find out how to work with me: https://www.privatepracticeacademy.com.au/services FREE content ideas for psychologists: https://www.privatepracticeacade...
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1 month ago
16 minutes

The Private Practice Academy Podcast
66. How I Took 7 Weeks Off and the Practice Kept Running
I’ve just returned from a 7 week holiday, and the question I keep getting is: “HOW did you manage that when you run a group practice?!” Well, that’s what I’m going to answer today! In this episode, I’ll share: Who shouldn’t take 7 weeks off their practiceWhy you need solid policies and proceduresThe power of a confident clinical leadLetting go of control (and why you need to)Find out how to work with me: https://www.privatepracticeacademy.com.au/services FREE content ideas for psychologists...
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2 months ago
13 minutes

The Private Practice Academy Podcast
65. Paperwork Essentials in Private Practice
When you start your private practice, you need paperwork options for many different situations. Let me make it easier for you by sharing the paperwork essentials for private practice. In this episode, I’ll share: The must-have forms you need in your private practiceHow to save time and stress with triage questionsWhat needs to be in your NDIS service agreementThe policies and procedures that protect your practice from day onePurchase my Private Practice Paperwork Package by clicking here. F...
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2 months ago
12 minutes

The Private Practice Academy Podcast
64. How to Hire the Right Clinician
This can make or break your practice. Hiring a clinician who fits your values, culture and vision is so important, yet many practice owners don’t always get it right. In this episode, I’ll share: The most important thing to do before you hireHow to write a job ad for a clinicianWhy we do a pre-screen of applicantsOur process for hiring new cliniciansFind out how to work with me: https://www.privatepracticeacademy.com.au/services FREE content ideas for psychologists: https://www.privatepract...
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2 months ago
11 minutes

The Private Practice Academy Podcast
63. When 2 Staff Quit in 2 Weeks
Staff members leaving the practice is difficult enough at the best of times, but what about when two leave in the space of two weeks? That’s what happened at my practice, and today I’m sharing all about what happened. In this episode, I’ll share: What happened when a new hire quit before they even startedLearning to spot red flags in (otherwise great!) interviewsHow we changed our hiring process to stop this happening againThe ways staff members quitting can impact your whole teamFind out how...
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2 months ago
17 minutes

The Private Practice Academy Podcast
62. From Psychologist to Engineer: The Unexpected Realities of Running a Practice
There are certain things that you never expect to happen when you become a private practice owner! This week, I’m sharing a story about a water leak at the practice, and what that reminded me about running a private practice. Find out how to work with me: https://www.privatepracticeacademy.com.au/services FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge Mak...
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2 months ago
10 minutes

The Private Practice Academy Podcast
61. Why Some Practice Owners Choose to Walk Away
Running a practice - particularly a group practice - is hard. And sometimes, that difficulty makes you want to walk away. This is a raw and real episode where I break down the reasons why some practice owners choose to walk away (and it’s not because of failure or weakness!). In this episode, I’ll share: The mental load that comes with being a group practice ownerWhy leadership can feel isolatingThe cost of being resilientHow financial stress can make you want to quitFind out how to work with...
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3 months ago
18 minutes

The Private Practice Academy Podcast
60. How I Trained AI to Work For Me
Psychologists are often a bit scared of AI. Will it replace us? How can it work with confidentiality? Should we trust it? I’m here to tell you that I’m no longer scared of AI, and I use it every day in my practice and business! In this episode, I’ll share: The prompt I gave ChatGPT so it would understand my businessThe different parts of my life and business that I’ve trained it forHow much time it saves me each weekDoes AI replace real people?Find out how to work with me: https://www.private...
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3 months ago
13 minutes

The Private Practice Academy Podcast
59. Why Therapists Can’t Afford to Ignore SEO (and What To Do About It) with Chris Morin
SEO might sound too difficult or intimidating to think about as a therapist, but if you ignore it then you’re leaving money on the table. Chris Morin from Moonraker.ai helps therapists and wellbeing providers boost online identity and connect with ideal clients to boost the practice of their dreams, and today he joins me to talk all things SEO. In this episode, we speak about: Why therapists are often ‘techphobic’ (and why we don’t need to be!)The most important factors for ranking on GoogleH...
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3 months ago
50 minutes

The Private Practice Academy Podcast
58. Saying Yes When You Mean No? This Ruined My Wednesdays for Me
When I worked as a solo practitioner, I started to get tired of just seeing clinical clients. I wanted something more interesting! So, I trained and started offering supervision. But eventually, the way I felt about it changed… In this episode, I’ll share: Why Wednesdays started to feel like a dragThe reason I stopped doing supervisionWhat Wednesdays look like nowHow I fell back in love with my businessesFind out how to work with me: https://www.privatepracticeacademy.com.au/services FREE c...
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3 months ago
14 minutes

The Private Practice Academy Podcast
57. What to Do When Everyone is Sick in Your Practice
Winter and Spring bring something that can be disastrous for an unprepared private practice - sickness! It can be difficult to manage unplanned staff leave, but it doesn’t need to be. This episode will help you to plan and prepare for when your staff take time off due to sickness, so that your practice can continue to run smoothly. In this episode, I’ll share: Why you need to plan for staff sickness in advanceBudgeting for unexpected illnessesHow to manage when your staff members are si...
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4 months ago
13 minutes

The Private Practice Academy Podcast
56. Personal Branding: The New Non-Negotiable for Psychologists
There has been a lot of chat about ‘personal branding’ over the last couple of years, and it’s finally reached psychologists. Today, I’m speaking to you about personal branding in a group practice, and why it’s a non-negotiable for all of us! In this episode, I’ll share: What personal branding isWhy it’s important for psychologists in group practiceThe purpose of personal brandingWhy you should be a thought leaderFind out how to work with me: https://www.privatepracticeacademy.com.au/services...
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4 months ago
13 minutes

The Private Practice Academy Podcast
55. How to Handle 1 Star Reviews
There’s something that all business owners fear… and that’s negative reviews. At my practice, we recently received a 1 star review on Google. We’re not the first practice to receive one, and we won’t be the last, so I wanted to share about our experience so that you know what to do if you’re ever in the same situation. In this episode, I’ll share: The reason AHPRA doesn’t want psychologists to have reviewsWhy you shouldn’t remove your Google My Business profile, even if you get bad reviewsWhe...
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4 months ago
16 minutes

The Private Practice Academy Podcast
If you want to start your year on the right foot and have your best January yet - this is the episode for you. Today, I’m running you through the process that I do whilst I’m on leave every January, which has changed how I run my business. In this episode, I’ll share: How to set goals across your whole life (not just your business)A practical January audit to reset your group practiceThe leadership boundaries to set now before FebruaryThe systems to tighten so 2026 feels easier, calmer, and m...