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The Professional Writer
Laura Christianson
84 episodes
2 weeks ago
Confidently plan, launch, and grow your writing-related ministry or business with tips from Laura Christianson and her guests on The Professional Writer podcast.
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All content for The Professional Writer is the property of Laura Christianson and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Confidently plan, launch, and grow your writing-related ministry or business with tips from Laura Christianson and her guests on The Professional Writer podcast.
Show more...
Marketing
Business
Episodes (20/84)
The Professional Writer
85 - Work-for-Hire Freelance Writing, with Tracie Heskett
Hoping to do freelance writing? Want to know what the freelancing life is really like? In episode 85 of The Professional Writer, Tracie Heskett and I – both long-time freelance writers – reveal our best tips for breaking into freelancing.
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3 years ago
31 minutes 23 seconds

The Professional Writer
84 – Blogging for Fun and Money, with Gregory Halpen
Episode 84 of The Professional Writer podcast is the first in an ongoing series where I chat with people who do interesting things with their writing – other than writing books. Gregory Halpen certainly fits the bill! He's a passionate home baker, dessert blogger, photographer, and life coach.
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3 years ago
19 minutes 46 seconds

The Professional Writer
83 – Get Visibility Through Other People’s Platforms, with Lisa Simone Richards
Want a slew of simple-yet-effective tips to move from "invisible" to "in-demand" by getting featured on blogs, podcasts, magazines, and TV shows? In episode 83, Lisa Simone Richards, a PR & Visibility Strategist, shares insider secrets for reaching more people without spinning your wheels on social media or wasting money on Facebook ads. Includes extensive show notes so you can follow along while listening.
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3 years ago
44 minutes 38 seconds

The Professional Writer
82 – 3 Must-Dos When Setting Up Your Email List
I answer 3 burning questions people repeatedly ask about email list building: Can I bulk email my contacts through my regular email account? Since I’m required to display a valid postal address on every email, and I don’t want to display my home address, what are my options? Can I use my gmail address to send newsletters?
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3 years ago
18 minutes 34 seconds

The Professional Writer
81 – Becoming a Writerpreneur
You work up your courage and pitch the “book baby” you’ve been laboring over for years to an agent or editor. They respond with, “Tell me about your author platform.” Your heart hits the floor as you realize that you’ve spent years writing your book, but only a few minutes thinking about who might buy it. I'd like you to consider a different approach – one that enables you to simultaneously write, publish, and build that all-important author platform. I call it “becoming a writerpreneur.” (Includes transcript and loads of links.)
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3 years ago
13 minutes 15 seconds

The Professional Writer
80 - Jump-Start Your Email List (Group Coaching Program)
I’m doing something different on the podcast today, introducing you to Jump-Start Your Email List, my group coaching program that starts March 15. I’ll walk you through the four items you’ll create during the program and introduce you to five bonus trainings and tutorials (valued at over $700) that you’ll receive as a student in the program. Plus, you'll get a special discount when you register by 2-22-22!
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3 years ago
27 minutes 14 seconds

The Professional Writer
79 - 4 Strategies for Growing the Know-Like-Trust Factor
My 4-tiered strategy gives my audience many opportunities to know, like, and trust me: (1) free resources (2) low-cost DIY training (3) affordable done-with you programs (4) premium coaching and done-for-you services
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3 years ago
11 minutes 42 seconds

The Professional Writer
78 – When Should I Start Marketing My Book?
Authors should never separate writing from marketing. They're done in concert, much like a choir in which individual voices blend together to create a unified, harmonious sound. Today, I'll introduce you to my strategic plan that seamlessly combines writing and editing with branding, platform building, and marketing.
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3 years ago
13 minutes 19 seconds

The Professional Writer
77 – Protect Your Creative Work: Copyright, Fair Use, LLC, Contracts, with Amy Nesheim
Protect your creative work! Lawyer Amy Nesheim helps us understand (1) The difference between copyright and trademark; (2) 5 steps you can take if someone steals your content; (3) The 4-factor Fair Use test; (4) LLC vs. Sole Proprietorship, and (5) Contracts: rules for the relationship.
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3 years ago
34 minutes 50 seconds

The Professional Writer
76 – Costs of Marketing and Promoting Your Book, with Amy Connell
“When budgeting for publishing and marketing your book, build in a 10 percent cushion to allow for unexpected expenses.” As she prepared to publish her debut non-fiction book, Amy Connell discovered the importance of the budget cushion. She shares exactly what spent to create branded promotional products, send influencer copies, and hire niche consultants. You’ll also learn Amy’s secret for creating a free, interactive resource library for her book buyers.
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3 years ago
50 minutes 46 seconds

The Professional Writer
75 - Writers Conferences: The Best Investment an Author Can Make, with Sharon Elliott and Sarah Sundin
“A writers conference is the place I can find out how to get my book published, because my book is perfect, and everyone needs to read it.” That’s the mistaken assumption three newbie writers – Sarah Sundin, Sharon Elliott, and I – made before we attended our first writers conference. Oh, were we in for a surprise! The three of us chat about our first-ever writers conference experiences, and how attending conferences has shaped and grown our writing careers.
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4 years ago
53 minutes 5 seconds

The Professional Writer
74 - Strengthen Your Writing and Editing With These 5 Robust Online Tools [Crowdsourced]
Five online tools to help you become a more powerful writer and editor (recommended by my listeners): ProWritingAid Jarvis AnswerThePublic PerfectIt WordHippo Transcript, video tutorials, and links to trainings included!
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4 years ago
13 minutes 53 seconds

The Professional Writer
73 - Sensitivity Readers and Subject Matter Experts: Why Authors Need Them
Your most valuable ability is your credibility. That’s why sensitivity readers, subject matter experts, and fact-checkers are crucial. In episode 73, five listeners recount their thoughts about this important topic. Learn what sensitivity readers do and how to find them.
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4 years ago
22 minutes 16 seconds

The Professional Writer
72 - Costs of Self-Publishing a Book, with Lisa Baldwin
“An unknown author wanting to get an unknown manuscript published by a traditional publisher is akin to an 18-year-old showing up in Los Angeles with a 6-string guitar, wanting to get a record contract,” says debut memoir author, Lisa Baldwin. Learn how several publishing professionals helped Lisa shift her expectations and shape her manuscript into an award-winning book. We discuss three types of investments Lisa made: (1) pre-publication costs, (2) publication costs, and (3) hidden costs.
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4 years ago
33 minutes 4 seconds

The Professional Writer
71 – Things I Spend Money on to Run My Writing Business
Running a writing-related business costs several thousand dollars per year, even when you’re a frugal DIYer like me. In episode 71, I’ll walk you through: exactly what I spend to run my business how much to budget for essentials 3 things to do before investing in a service or tool Transcript and loads of links included.
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4 years ago
41 minutes 35 seconds

The Professional Writer
70 - 5 Quick, Easy, and Free Ways to Gain Visibility as a Writer
How can frugal, penny-pinching entrepreneurs creatively build a business without forking out a ton of money? In episode 70, I’ll show you five basic, FREE things you can do right now to: • find great deals on tools for your business • gain visibility • interact with prospective readers and book buyers • earn bonus income Shareable infographic included!
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4 years ago
15 minutes 53 seconds

The Professional Writer
69 - Bookkeeping Tips for Your Biz, with Vanessa Butler
When I hear the phrase, “business finances,” I shudder. I’m not a numbers person; I'm a word person. That’s why I invited bookkeeping expert, Vanessa Butler, to guest on The Professional Writer podcast. Vanessa will help us word nerds take a serious look at: The financial health of our business The most efficient ways to do accounting Why "business" and "pleasure" bank accounts shouldn't get married Why it's important to create a realistic monthly budget, and to look at it daily
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4 years ago
30 minutes 52 seconds

The Professional Writer
68 – Why You Need Contracts
A contract that clearly and specifically spells out expectations is a must-have for every entrepreneur, whether you’re hiring someone to work for you, or someone is hiring you to work for them. In Episode 68, I’ll share contract horror stories, suggest items to include in a legal agreement, and recommend easily customizable contract templates.
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4 years ago
25 minutes 23 seconds

The Professional Writer
67 - The Problem with Vanity Numbers, Half-Truths, and Swollen Egos
We’re exploring five problematic platform-building practices: The “swollen ego” bio Inflated follower counts Platform plugins Bestseller lists “Award-winning author” taglines I believe these vanity metrics give authors permission to bend the truth as a means of proving their worth. And that concerns me. Let’s talk about it!
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4 years ago
22 minutes 50 seconds

The Professional Writer
66 - Debunking 7 Email Marketing Myths
Misinformation and horrible advice about email marketing abounds. In episode 66, I’m going to give you some tough love. I’ll bust 7 myths about email marketing.
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4 years ago
32 minutes 6 seconds

The Professional Writer
Confidently plan, launch, and grow your writing-related ministry or business with tips from Laura Christianson and her guests on The Professional Writer podcast.