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The Profluence Pod 🌐
Andrew Petcash
348 episodes
3 days ago
Insightful convos with the founders, operators, and investors transforming the future of sports.
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Sports
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All content for The Profluence Pod 🌐 is the property of Andrew Petcash and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Insightful convos with the founders, operators, and investors transforming the future of sports.
Show more...
Sports
Episodes (20/348)
The Profluence Pod 🌐
#283: Chris Weil, Horizon Sports & Experiences - Building the Live Sports Economy

Chris Weil is the Co-Founder and CEO of Horizon Sports & Experiences and one of the most influential executives in modern sports marketing. Prior to launching Horizon, Chris spent more than two decades as Chairman and CEO of Momentum Worldwide, leading the global agency through massive growth and helping redefine how brands connect with fans through live sports, entertainment, and experiential marketing.

At Horizon, Chris has returned to the private sector to build a next-generation sports and experiences platform designed for a post-COVID world. The firm operates across owned and represented IP, media rights, sponsorships, and brand strategy—anchored by a belief that live sports remain the most powerful driver of engaged audiences. From pickleball and women’s basketball to emerging leagues and global events, Chris shares how Horizon evaluates risk, invests capital, and builds scalable sports properties.

In this conversation, Chris offers a candid look at the evolution of live sports, the accelerating role of data and AI in decision-making, and the changing dynamics of college athletics, women’s sports, and global mega-events. His perspective reflects decades of leadership at the highest level—and a clear-eyed view of where sports, media, and brand partnerships are headed next.

Podcast Chapters:

01:48 The Evolution of Live Sports Post-COVID

04:53 Building IP in the Live Sports Space

07:26 The Rise of Women's Sports and Brand Engagement

09:33 Navigating the Changing Landscape of Collegiate Sports

15:25 The Future of Sports Marketing and AI Integration

21:53 Consumer Habits and the New Generation of Sports Fans

26:51 Capitalizing on Major Sporting Events

29:26 Balancing Growth and Opportunity in a Busy Market


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1 week ago
35 minutes 5 seconds

The Profluence Pod 🌐
#282: Ryan Petkoff, Petkoff Strategies - Family Office Insights

Ryan Petkoff has spent more than two decades operating at the highest levels of professional sports,  helping build an NFL dynasty, shaping one of the most influential brands in global sport, and advising ownership groups navigating the modern sports landscape. His career spans deep operational leadership, strategic growth planning, and long-term brand building inside one of the most sophisticated organizations in the NFL.

Today, he partners with sports teams, startups, and legacy businesses to solve complex challenges spanning fan engagement, commercialization, and go-to-market execution. Petkoff works with only a select group of clients, allowing him to dive deeply into problems, build alongside founders, and operate as a hands-on strategic partner. His vantage point also includes meaningful time working with the Hunt Family — offering him rare insight into family office dynamics, sports investing, and multi-generational decision-making.

In this conversation, he breaks down the evolution of the sports marketplace, the rise of alternative investments, where youth sports and fan development are heading, and how he evaluates opportunities and relationships. His experience offers a unique blend of front-office expertise, investment perspective, and builder mentality — shaped by two decades inside one of the most respected operations in professional sports.

Podcast Chapters

01:13 Ryan Petkoff's Journey in Professional Sports

03:30 Market Evolution and Insights from the Hunt Family

05:54 Navigating Family Offices and Investment Strategies

09:28 The Rise of Alternative Investments in Sports

12:27 Opportunities in Youth Sports and Fan Engagement

15:21 Evaluating Projects and Building Relationships

18:06 Building Relationships for Future Success

Ryan Petkoff: 🏠 Website: https://www.petkoffstrategies.com/

💼 LinkedIn: https://www.linkedin.com/in/ryan-petkoff-5b0b397/

Scott Garber:

🏠 Website: https://profluence.com

💼 LinkedIn: https://www.linkedin.com/in/sgarber40/

Thanks for listening! Hit the “follow” button to stay updated on new podcasts.


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3 weeks ago
20 minutes 9 seconds

The Profluence Pod 🌐
#281: Ben Von Willer and Alberto Chaia, McKinsey’s Breakdown - Latino Fandom & the Future of Sports

Ben Von Willer and Alberto Chaia, partners at McKinsey & Company and co-authors of McKinsey’s latest report on Latino sports fans, outline how one of the fastest-growing and most influential fan segments is reshaping the U.S. sports landscape. Their research highlights how Latino audiences are driving disproportionate growth across leagues, properties, and participation, while still being underserved in how teams and organizations engage them.They break down the distinct cultural, behavioral, and generational factors that differentiate Latino sports fandom — from youth participation trends and women’s sports momentum across LATAM to digital consumption patterns, purchasing power, and family-centered fan habits. Their insights reveal where major opportunities exist for rights holders, brands, and operators to build more authentic, long-term relationships with this expanding demographic.Von Willer and Chaia also explore broader industry implications, including the role of community-based programming, future fan pipelines, and the commercial upside as North America prepares for global events such as the 2026 World Cup. Their findings provide a data-backed blueprint for the next phase of growth in the sports industry.

Chapters:

  • 01:00 Background on McKinsey’s Report
  • 02:22 Growth of Latino Fan Segments
  • 04:39 Cultural Drivers of Fandom
  • 08:19 Youth Participation Trends
  • 10:51 Women’s Sports Across LATAM
  • 13:22 Digital Consumption Behaviors
  • 15:22 Purchasing Power & Market Influence
  • 17:24 Opportunities for Rights Holders
  • 19:22 Community Engagement & Fan Pipelines
  • 21:00 Future Industry Outlook
  • 22:06 Impact of Global Events on North America
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3 weeks ago
40 minutes 16 seconds

The Profluence Pod 🌐
#280: Phil Wallin, Diesel Optimization - The New Era of Human Performance

Phil Wallin, the founder of Diesel Optimization, has built one of the most respected performance ecosystems in modern sports. What started as a small training operation has evolved into a data-driven human performance engine trusted by MLB athletes, top collegiate programs, and high-performing executives. Phil’s path from the Midwest to launching Diesel in Tampa reflects a blend of discipline, experimentation, and a relentless pursuit of measurable improvement.

At Diesel, Phil has developed a methodology that merges biomechanics, strength and conditioning, recovery systems, and cutting-edge wearable tech into a unified performance model. His approach emphasizes individualization at scale—helping athletes understand not just how to train, but why their bodies respond the way they do. This philosophy has shaped Diesel into a hub for innovation, attracting athletes looking for precision-based development rather than one-size-fits-all programming.

In this episode, Phil breaks down the evolution of athlete data, how Diesel is expanding into youth and developmental pathways, and why performance training is shifting toward holistic, tech-enabled systems. He also shares the lessons that guided him as a founder—building trust, creating structure, and developing the “dog mentality” culture Diesel is known for.

Podcast Chapters:

01:13 Phil's Journey: From Coaching to Entrepreneurship

04:21 The Importance of Adaptation in Business

07:57 Integrating Technology in Athletic Training

13:49 Capturing Young Athletes: A New Approach

17:52 Scaling Diesel: Balancing Coaching and Business

22:12 Lessons from Elite Athletes: Discipline and Drive

25:49 Staying Sharp: Balance and Continuous Learning


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4 weeks ago
29 minutes 49 seconds

The Profluence Pod 🌐
#279: Brooks Wiley, DUPR - Inside the Business of Pickleball

Brooks Wiley is an Austin native and longtime operator in the rapid rise of pickleball as both a sport and commercial industry. After discovering the game in 2018, he immersed himself in its emerging business landscape—exploring equipment, facilities, and the early community driving the sport forward.

His work alongside Steve Kuhn led to the creation of DUPR and Major League Pickleball, where he helped shape early partnerships, recruit pro talent, and build the league structure during a period of intense growth and national attention. His experience spans league operations, team ownership strategy, media ambitions, and the financial realities of scaling a challenger sports property.

Wiley now leads strategic partnerships at PickleTile, focusing on the infrastructure and technology powering pickleball’s expansion. His perspective covers the full ecosystem—from sound-mitigating court solutions to the broader trends driving amateur and professional participation worldwide.

Podcast Chapters: 

02:37 Brooks Wiley's Journey into Pickleball

05:20 The Impact of COVID-19 on Pickleball

07:53 Building Major League Pickleball and Duper

10:26 Navigating League Growth and Structure

13:04 Media Strategy and Distribution in Pickleball

15:22 Infrastructure Opportunities in Pickleball

18:19 The Future of Pickleball and Padel

20:56 Global Expansion of Pickleball

23:33 Final Thoughts and Community Engagement


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1 month ago
27 minutes 51 seconds

The Profluence Pod 🌐
#278: Raphael Eder, No Limits Tour - Reimagining Action Sports

Raphael Eder is the Founder & CEO of the No Limits Tour (NLT), a new global sports and media venture redefining how action sports are built, owned, and experienced. Rooted in his lifelong connection to extreme environments, Eder created NLT to bring together the world’s top cliff divers and empower them as co-owners and co-creators of a new generation of sports IP. The tour blends world-class live events with cinematic, social-first storytelling — all designed to highlight the beauty of nature, culture, and elite performance.

Eder’s vision for NLT extends far beyond competition. He has architected a league model where athletes help shape governance, content, and long-term value creation, marking a shift toward athlete-driven sports properties. His approach includes identifying iconic natural locations for events, building a digital ecosystem optimized for Gen Z audiences, and structuring capital strategies to support the tour’s global ambitions. Under his leadership, NLT is emerging as one of the most innovative sports concepts of the decade.

Across the conversation, Eder reflects on the lessons learned while building a league from scratch, the complexities of operating at the intersection of sport and spectacle, and the long-term vision that guides NLT’s future expansion. His story highlights a blend of creativity, operational rigor, and entrepreneurial courage — all fueling the rise of a new frontier in action sports entertainment.

Podcast Chapters: 

01:00 Rafael Eder's Journey to Extreme Sports

02:22 The Unique Approach of No Limits Tour

04:39 Building a New League in Cliff Diving

08:19 Identifying Locations for Events

10:51 Leveraging Digital Platforms for Growth

13:22 Selecting Participants for the Tour

15:22 Navigating Capital Markets for Funding

17:24 Vision for the Future of No Limits Tour

19:22 Unexpected Lessons in Building a League

21:00 Dream Locations for Future Events

22:06 Leadership and Mentorship in Sports


Raphael Eder:🏠 Website: https://nolimitstour.com/

💼 LinkedIn: https://www.linkedin.com/in/raphaeleder/

Scott Garber:

🏠 Website: https://profluence.com

💼 LinkedIn: https://www.linkedin.com/in/sgarber40/

Thanks for listening! Hit the “follow” button to stay updated on new podcasts.

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1 month ago
24 minutes 44 seconds

The Profluence Pod 🌐
#277: Eddie Lewis & Erik Anderson, TOCA Soccer - The Global Soccer Experience Taking Over

TOCA is building the future of global soccer experiences — blending technology, training, community, and entertainment in a way the U.S. market has never seen before. In this episode, TOCA Founder Eddie Lewis and Executive Chairman Erik Anderson share how they are creating an ecosystem that develops better players, elevates fan culture, and makes high-quality soccer experiences accessible to everyone — from youth athletes to lifelong fans.

What started as a training innovation has evolved into a fast-growing global platform. TOCA now includes TOCA Training centers, TOCA Social entertainment venues, and proprietary technology that enables consistent, data-driven development at scale. Eddie and Erik break down how TOCA is “completing soccer” by delivering experiences across the entire player and fan journey — and why the model mirrors the explosive, community-driven growth seen in Topgolf.

With the 2026 World Cup approaching, soccer participation exploding, and experiential entertainment reshaping the landscape, TOCA is positioned at the center of a once-in-a-generation moment. Eddie and Erik reveal the strategy behind their expansion, the power of experiential IP, and how TOCA plans to become the world’s leading soccer experience company.

Podcast Chapters:

02:40 What TOCA Is: Training, Tech & Social Experiences

05:55 The Origins: Eddie’s Vision and the First Machines

08:12 How TOCA Completes Soccer Across the Full Player Journey

11:28 Expanding Youth Soccer and Player Development

14:05 The Role of Technology in Consistent, Scalable Training

17:20 TOCA Social: Soccer’s Version of Topgolf

21:48 Building Experiences That Connect Fans, Players & Families

25:03 Creating IP: Why TOCA Is Betting Big on Social Venues

28:42 The Global Soccer Moment Ahead of 2026

32:11 Strategy, Scale & Global Expansion Opportunities

35:26 The Future: Making Soccer a Lifelong Experience

Eddie Lewis & Erik Anderson:

🏠 Website: https://www.toca.social/

💼 LinkedIn: https://www.linkedin.com/in/lewiseddie/

https://www.linkedin.com/in/erikanderson9/

Andrew Petcash:

🏠 Website: https://profluence.com

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

Thanks for listening! Hit the “follow” button to stay updated on new podcasts.

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1 month ago
28 minutes

The Profluence Pod 🌐
#276: Jeff Snyder and Irvin Garduno, KlutchShots AI - Transforming Youth Sports Content with AI

KlutchShots AI is reshaping the future of youth sports by merging advanced computer vision, machine learning, and creative storytelling into an instant-highlight engine for the modern sports ecosystem. Founded by Jeff Snyder and Irvin Garduno, KlutchShots AI set out to solve one of the biggest pain points in youth sports: capturing meaningful moments without forcing parents to film every play.

What began as a powerful iPhone app that creates real-time, professional-quality highlights has expanded into a fully autonomous enterprise system capable of capturing entire tournaments — from MADE Hoops to GASO — and delivering cinematic reels at scale. Their AI doesn’t just record the game… it understands it, reframing, editing, and producing vertical social-ready clips instantly while preserving full horizontal footage for coaching and analysis.

In this episode, Jeff and Irvin break down the origin of KlutchShots AI, the massive opportunity in the $69B youth sports market, and how technology is transforming athlete storytelling. They discuss the rise of autonomous video capture, how teams and clubs are using AI to enhance player development and recruiting, and why this moment represents a major shift in sports media and fan engagement.

Chapters:

02:51 The Birth of KlutchShots AI

05:46 Defining AI in Sports

08:26 The Future of Video Capture in Sports

11:15 Enhancing Value for Teams and Clubs

13:57 Recruiting Applications and Market Needs

16:47 Creating a Culture of Innovation

19:37 The Role of Hardware in Video Capture

22:19 The Pulse of Youth Sports Events

25:14 Lessons Learned as Founders

27:56 Looking Ahead: The Future of KlutchShots AI

Jeff Snyder & Irvin Garduno:

🏠 Website: https://klutchshots.ai

💼 LinkedIn:: https://www.linkedin.com/in/jeffsnyder2891/

https://www.linkedin.com/in/irvin-garduno-2a5068380/

Scott Garber:

🏠 Website: https://profluence.com

💼 LinkedIn: https://www.linkedin.com/in/sgarber40/

Thanks for listening! Hit the “follow” button to stay updated on new podcasts.

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1 month ago
32 minutes 44 seconds

The Profluence Pod 🌐
#275: Dan Porter, Overtime - Redefining Sports for the Next Generation

 Overtime is one of the most disruptive forces in modern sports — building new leagues, cultural IP, and storytelling for a generation raised on highlights, creators, and connection. Led by Dan Porter, Co-Founder and CEO, Overtime has evolved from a digital media pioneer into a global sports ecosystem operating OTE and OT Select (basketball), OT7 (football), and OTX (boxing) — engaging nearly 100 million fans across platforms.

Backed by top investors including Liberty Media, Andreessen Horowitz, Alexis Ohanian, Drake, and over 40 NBA and NFL players, Overtime’s mission is to reimagine how fans experience sports, how athletes grow their brands, and how culture drives community.

In this episode, Dan shares Overtime’s journey from content creation to league ownership, the power of Gen Z’s passion, and how storytelling, data, and innovation shape the future of sports. From NIL to AI to global fan engagement, this conversation explores what’s next for sports media and the new generation defining it.

Podcast Chapters:

  • 01:09 The Evolution of Overtime: From Media to Elite Leagues
  • 05:43 Lessons from COVID: Adapting to Change
  • 09:05 Navigating the Landscape of Youth Sports and Capital Raising
  • 09:41 Understanding the Audience: Gen Z and Their Interests
  • 12:55 Cultural Insights: K-Pop, Demon Hunters, and Youth Engagement
  • 16:14 Building a Community: Players, Creators, and Fans
  • 18:50 Creating an Overtime Universe: Interconnected Stories
  • 20:58 The Role of NIL in Athlete Development
  • 23:47 Measuring ROI on Culture: Empowering Young Voices
  • 28:08 Learning from the Margins: Insights from Small Creators
  • 33:41 Kobe Bryant: A Lasting Impact and Lessons Learned


Dan Porter: 

Website: https://itsovertime.com/
LinkedIn: https://www.linkedin.com/in/danporter/

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1 month ago
38 minutes 25 seconds

The Profluence Pod 🌐
#274: Brian Hoyer & Leo Rifkind - Building a New Legacy in College Sports: Inside Legacy25

 Legacy25 is a newly launched private investment initiative transforming the U.S. college sports ecosystem. Backed by family-office capital and led by an elite group of professional athletes, Legacy25’s mission is to help shape the ongoing evolution of collegiate athletics — building a new legacy in the very system that launched their careers. Managed in partnership with Chiron Sports Group, the platform provides both strategic support and financial firepower to help institutions and businesses thrive in the next era of college sports.

At the helm of this new movement are Brian Hoyer, former NFL quarterback, and Leo Rifkind, founder of Chiron Sports Group. Together, they share how Legacy25 is creating a dual investment platform: “Gold Miners” — bespoke capital solutions for colleges and conferences, and “Picks & Shovels” — equity investments in the tools, technology, and services fueling college sports monetization. Their goal? To unlock synergies across the $13B+ industry and empower all stakeholders — from universities to athletes — to benefit from its transformation.

In this episode, Brian and Leo dive deep into the strategy behind Legacy25, how private capital is reshaping the NCAA landscape, and what the future holds for athlete-driven investing. It’s a conversation about innovation, opportunity, and the business of building a lasting legacy in college sports.

Podcast Chapters:

  • 03:22 Brian Hoyer’s Journey from Athlete to Investor
  • 06:18 The Strategy Behind Legacy25: Gold Miners & Picks and Shovels
  • 10:45 How Chiron Sports Group Powers Growth in Sports Businesses
  • 14:38 The $13B Opportunity in College Athletics
  • 18:02 Athlete-Led Investment and NIL Evolution
  • 22:47 Future Outlook: The Business of College Sports
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2 months ago
27 minutes 14 seconds

The Profluence Pod 🌐
#273: Todd Smith, SFIA - Leading the Future of Sports & Fitness

Todd Smith is the President and CEO of the Sports & Fitness Industry Association (SFIA) — the leading global trade association for sports and fitness manufacturers, retailers, and marketers. SFIA stands as the #1 source for industry research, advocacy, and thought leadership, driving growth and participation across the global sports ecosystem. Through its data insights and policy influence, SFIA champions innovation, accessibility, and vitality within sports and fitness communities worldwide.As a seasoned executive, Todd brings extensive experience across business development, partnerships, sponsorship and media sales, government affairs, and marketing strategy. His leadership spans multiple sectors — including sports, entertainment, non-profit, and government — where he has consistently built high-performing teams and executed initiatives that connect brands, athletes, and communities. At SFIA, he leads the charge in shaping industry strategy, expanding partnerships, and promoting participation at every level of play.An interesting fact: beyond the boardroom, Todd is deeply passionate about the power of sports to inspire healthier, more connected lives — a belief rooted in his own lifelong involvement as both an athlete and advocate for youth sports access.Podcast Chapters: 03:03 Participation Trends in Sports and Fitness 05:52 The Role of External Events in Driving Participation 09:06 The Future of Sports Participation 11:58 Todd's Role and Responsibilities at SFIA 15:08 Advocacy and Initiatives for Youth Sports 18:06 Impact of Tariffs on Sports Equipment 20:51 Accessibility and Facilities for Youth Sports 24:01 Global Perspectives on Sports Development 26:50 Conclusion and Future Outlook

Todd Smith:🏠 Website: https://sfia.org/

💼 LinkedIn: https://www.linkedin.com/in/toddjsmith8/

Andrew Petcash:

🏠 Website: https://profluence.com

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

Thanks for watching! Hit the “subscribe” button to stay updated on new podcasts.

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2 months ago
26 minutes 19 seconds

The Profluence Pod 🌐
#272: Matt Lederer, Comcast - The Strategy Behind Comcast’s Partnerships

Matt Lederer is the Vice President of Brand Partnerships & Engagement at Comcast, where he leads the strategy and execution behind a $90 million portfolio of partnerships that bring the Xfinity brand to life across sports, entertainment, gaming, and music. With over 20 years of experience in brand and experiential marketing, Matt has positioned Comcast at the center of culture and innovation—connecting technology with passion. Under his leadership, Comcast has developed one of the most dynamic partnership ecosystems in the industry, managing more than 8,000 events each year through its national Events Center of Excellence.

Throughout his career, Matt has led high-impact collaborations with some of the world’s biggest names and properties—spanning NASCAR, the NBA & WNBA, Team USA, and Unrivaled, as well as partnerships with Taylor Swift, Katy Perry, FaZe Clan, and AEG. His data-driven approach has transformed Comcast’s sponsorship model, producing a 200%+ marketing payback and setting new benchmarks for brand engagement.

An interesting fact: Matt began his career as a grassroots marketer before scaling to oversee Comcast’s entire national partnership strategy. His journey from field marketing to leading a global entertainment and sports portfolio reflects his unique ability to blend creativity with analytics, ensuring every fan experience delivers both emotion and measurable value.

Podcast Chapters:

02:53 Navigating Partnerships in Sports and Technology

05:52 Evaluating New Partnerships and Audience Engagement

09:00 The Role of Data in Partnership Decisions

12:00 Adapting to New Sports Trends and Experiences

14:59 The Evolution of Sponsorships and Athlete Engagement

17:58 The Future of Media Consumption and Live Experiences

20:59 The Impact of AI on Sports Sponsorships

24:02 Looking Ahead: Major Events and Consumer Behavior


Matt Lederer: 🏠 Website: comcastcorporation.com

💼 LinkedIn: https://www.linkedin.com/in/matthewjlederer/

Andrew Petcash:

🏠 Website: https://profluence.com

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

Thanks for listening! Hit the “follow” button to stay updated on new podcasts.

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2 months ago
29 minutes 32 seconds

The Profluence Pod 🌐
#271: Dan McClory, Boustead & Company - Inside the Mind of a Global Investment Leader

Daniel J. McClory is an international investor, investment banker, and venture philanthropist with decades of experience leading equity capital markets and M&A transactions across the globe. As Founder, CEO, and Chairman of Boustead & Company, Dan has built a global financial powerhouse with a presence spanning Singapore, the UK, Switzerland, Mauritius, Monaco, and Latin America. His work has helped companies list on major exchanges including NASDAQ, NYSE, and the London Stock Exchange — earning industry recognition with multiple “Deal of the Year” awards.Beyond finance, Dan brings a philanthropic vision to his work, serving on the boards of the USA Track & Field Foundation, Alder Foundation, and other organizations bridging sports, capital, and social impact. His listing of the world’s first foreign-funded, venture philanthropy-backed IPO on Brazil’s Bovespa Social Stock Exchange stands as a landmark in blending business with purpose.In this conversation, Dan shares insights into global finance, the evolution of SPACs, and the intersection of sports, investment, and culture — revealing how innovative funding models and bold leadership continue to shape the future of international business.

Podcast Chapters:

01:01 The Formation and Strategy of Brera

04:51 Going Public: The Advantages of IPOs

09:02 SPACs vs. Traditional IPOs

12:06 The Future of Brera and Soulmate

16:24 Understanding the Crypto and Sports Connection

22:36 Cultural Perspectives on Risk in Business

26:42 Emerging Trends in Sports and Investment

Dan McClory:

🏠 Website: https://www.boustead1828.com/

💼 LinkedIn: https://www.linkedin.com/in/dan-mcclory/

Andrew Petcash:

🏠 Website: https://profluence.com

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/


Thanks for listening! Hit the “follow” button to stay updated on new podcasts.

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2 months ago
30 minutes 38 seconds

The Profluence Pod 🌐
#270: Greg Hoffman, Beyond Your Limits - Building Iconic Brands Through Storytelling

Greg Hoffman is the founder of the brand advisory group Modern Arena, the former Chief Marketing Officer of Nike, and the bestselling author of Emotion by Design: Creative Leadership Lessons from a Life at Nike.

Now, Greg introduces Beyond Your Limits — a first-of-its-kind, seven-week masterclass created in partnership with the Business of Creativity. Designed for modern athletes, it's designed to help them build a powerful personal brand alongside their playing career.

Beyond Your Limits empowers athletes to express who they are, shape their story on their own terms, and unlock opportunities that extend far beyond the game.

Own your story. Own your future.

Chapter:

01:27 The Evolution of Athletes and Branding

05:06 Understanding Creativity in Branding

07:50 Building a Brand with Depth and Substance

11:25 Resources Behind Elite Athlete Branding

15:53 Introducing Beyond Your Limits

22:18 The Importance of Brand Evolution

26:35 Empowering Athletes and Organizations

31:17 Conclusion and Call to Action

Greg Hoffman:

🏠 Website: https://beyondyourlimitscourse.com/

💼 LinkedIn: https://www.linkedin.com/in/greg-hoffman-1b196a25/

Scott Garber:

🏠 Website: https://profluence.com

💼 LinkedIn: https://www.linkedin.com/in/sgarber40/

Thanks for listening! Hit the “follow” button to stay updated on new podcasts.

Show more...
2 months ago
37 minutes 41 seconds

The Profluence Pod 🌐
#269: Mathew Focht, EMERGING - Building the Next Generation of Entertainment Destinations

Mathew D. Focht is the Founding Managing Partner of EMERGING, a growth equity and concept development firm helping best-in-class restaurant and entertainment operators scale nationally. With over 25 years of experience, Mathew has worked with hundreds of restaurant and entertainment founders and CEOs, guiding early-stage concepts and technology investments from inception to national recognition.

Mathew is the founder of EMERGING, Emerging Concepts, Consolidated Concepts, Acutely, and FB Insights. He has created operating companies focused on capital, real estate, supply chain, technology, and cost optimization. His portfolio includes prominent concepts such as Puttshack, F1 Arcade, Flight Club, Batbox, Blue Sushi, Federales, Silverspot Cinema, Pour House, City Works, Doc B’s, The PUB, Levity Live, Improv Comedy Club, Bar Louie, Cheesecake Factory, Brio, Bravo, Blue Martini, Hyde Park Steakhouse, Lucky Strike, and Houston’s.

Prior to founding EMERGING, Mathew served as Vice President and executive at RKF Retail Property Advisors, Sierra Advisors, Pyramid Companies, and Steiner & Associates, providing leasing, marketing, and consulting services to developers and emerging chains. He holds an MBA in Finance and Real Estate and a Bachelor of Science in Civil Engineering from the University of Cincinnati.

Podcast Chapters:

02:23 The Evolution of Experiential Social Entertainment

05:15 Data-Driven Approach to Scaling Concepts

08:02 Leveraging AI and Technology in Entertainment

12:00 Licensing, Avatars, and the Future of Guest Experiences

16:10 Growth Capital and Investment Strategy

20:05 Key Success Factors: Location, Team, Corporate, Technology

24:30 Sports Entertainment Districts and Global Expansion

29:35 Advice for Founders and Emerging Operators

33:21 Conclusion and Key Takeaways

Mathew D. Focht:

🏠 Website:https://emerging.com/

💼 LinkedIn: https://www.linkedin.com/in/mathew-d-focht-89bb88b/

Andrew Petcash:

🏠 Website: https://profluence.com

🐣 Twitter: https://twitter.com/andrewpetcash

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

Show more...
2 months ago
33 minutes 36 seconds

The Profluence Pod 🌐
#268: Christine Brown & Partners - The Legal Playbook Shaping the Future of College Sports

Christine Brown is the founder of Christine Brown & Partners, a law firm dedicated to protecting the rights of athletes, coaches, and institutions in the rapidly shifting landscape of college sports. With over thirty years of legal expertise, Christine focuses on core areas such as Title IX & gender equity, NIL disputes, athlete rights & advocacy, coaching employment issues, scholarship & financial aid, eligibility & compliance, and injury compensation & health coverage. Her firm is known for combining legal acumen with deep empathy, striving to “give clients clarity, confidence, and strength” in high-stakes disputes.

Christine explains the evolution and current challenges of Title IX, the impact of recent NCAA reforms, and how the world of college athletics is adapting to changes in NIL and professionalization. You’ll hear her take on unintended consequences for women’s and Olympic sports, legal blind spots for athletes and coaches, and why she believes we need federal oversight in place of the current NCAA structure. Christine has achieved a 90% win rate in cases against some of the largest colleges and universities while operating in one of the most complex and contentious areas of law

Chapters:

02:40 Christine Brown's Journey in Sports Law

05:09 The Effectiveness and Challenges of Title IX

07:52 Unintended Consequences of Recent NCAA Changes

10:24 Emerging Sports and Opportunities for Women

13:11 Blind Spots in NIL Understanding

15:28 The Need for Federal Oversight in College Sports

18:24 Proactive Steps for Athletes and Coaches

20:40 Staying Relevant in a Changing Sports Landscape

23:17 Embracing Opportunities in Sports

Christine Brown: 🏠 Website: https://www.christinebrownsportslaw.com/💼 LinkedIn: https://www.linkedin.com/in/christine-donahue-brown-a63530131/Scott Garber:🏠 Website: https://profluence.com

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/Thanks for watching! Hit the “subscribe” button to stay updated on new podcasts.

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2 months ago
27 minutes 11 seconds

The Profluence Pod 🌐
#267: Peter Frintzilas, CEO of TeamSnap - Reshaping the Youth Sports Tech Industry

Peter Frintzilas is the Chief Executive Officer of TeamSnap. TeamSnap is the leading technology platform transforming how youth sports are organized, managed, and experienced. Serving millions of athletes, parents, coaches, and administrators worldwide, TeamSnap has become the go-to solution for simplifying scheduling, communication, registration, and payments in sports. By combining technology with community, the platform empowers organizations to focus less on logistics and more on what really matters—creating meaningful sports experiences.With more than 20 years of experience in technology, innovation, and leadership, Peter has a proven track record of scaling organizations and building strong teams. His background spans corporate strategy, product development, M&A, and go-to-market execution across disruptive technologies like cloud, mobile, data analytics, and AI. Now leading TeamSnap, Peter is driving the company’s vision to strengthen the youth sports ecosystem while creating value for players, families, and communities.Beyond his role as CEO, he’s also an active investor and advisor, passionate about mentoring entrepreneurs and supporting innovative companies. His career reflects a consistent theme—leveraging technology to enhance human connection, whether in business ecosystems or youth sports communities. This unique perspective makes him not just a tech leader, but also a champion of using innovation to create lasting social impact.

Chapters:

02:31 The Growth of Youth Sports Tech

05:07 Consolidation in the Sports Tech Industry

08:29 Programming and Technology Interplay

10:23 International Opportunities in Youth Sports

16:08 Investment Strategies in Youth Sports Tech

19:43 The Future of Youth Sports and Community Impact

Peter Frintzilas:

🏠 Website: https://www.teamsnap.com/

💼 LinkedIn: https://www.linkedin.com/in/peterfrintzilas/

Andrew Petcash:

🏠 Website: https://profluence.com

🐣 Twitter: https://twitter.com/andrewpetcash

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/


Thanks for listening! Hit the “follow” button to stay updated on new podcasts.

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2 months ago
21 minutes 16 seconds

The Profluence Pod 🌐
#266: Omer Atesmen, Snow League - The Business of Winter Sports: Global Growth & Athlete-First

Omer Atesmen is a serial entrepreneur and the CEO of Snow League, a professional league reimagining snowboarding and free skiing for a global audience. After successful ventures in robotics and ad tech, Omer partnered with Shaun White to launch the league, combining deep business expertise with a passion for action sports. With equal prize money for men and women, innovative competition formats, and a vision to capture the energy of winter sports on a worldwide scale, Snow League is setting out to become the premier platform for athletes, fans, and brands.

In this episode, Omer dives into the origin story of Snow League, the challenges of building a new sports property, and the strategy behind fundraising, media rights, and global expansion. They also discuss why storytelling, PR, and athlete engagement are critical in driving fan adoption, and how the league is learning from models like Formula 1 to build long-term cultural and commercial impact.

Podcast Chapters:

02:36 Partnering with Shaun White and the League’s Vision

05:12 Building a Sports Property from Scratch

08:47 Fundraising and Market Opportunities in Winter Sports

12:19 Equal Prize Money and Athlete-Centric Innovation

15:08 Media Rights, PR, and Global Fan Engagement

18:34 Learning from Formula 1 and Other Global Leagues

22:11 The Future of Snow League and What’s Next


Omer Atesmen: 🏠 Website: https://thesnowleague.com/💼 LinkedIn: https://www.linkedin.com/in/omer-a-5291062/Andrew Petcash:🏠 Website: https://profluence.com🐣 Twitter: https://twitter.com/andrewpetcash💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/Thanks for listening! Hit the “follow” button to stay updated on new podcasts.

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3 months ago
28 minutes 4 seconds

The Profluence Pod 🌐
#265: Connor Lim, International Dance League (IDL) - Investing in Sports & Media

Connor Lim is the Founder of the International Dance League (IDL), a first-of-its-kind professional league redefining the global dance industry. Growing up in Queens, New York as a professional dancer, Connor experienced firsthand both the artistry and challenges of the dance community—a foundation that now fuels his mission to create new opportunities for dancers worldwide.

Before launching IDL, Connor co-founded and served as President of STEEZY, the leading digital platform for dance education. Over more than a decade, he scaled STEEZY into an internationally recognized brand with millions of users across 100+ countries. By partnering with top choreographers and building a global community, Connor helped shape STEEZY into the premier destination for online dance learning and a cultural force that continues to influence dancers everywhere.

With IDL, Connor is pioneering a global league modeled after Formula 1—blending elite competition with entertainment and fan engagement. Following its 2025 launch in Los Angeles, the league will expand to six countries in 2026, creating a professional structure that elevates dance to the global stage and provides sustainable career pathways for dancers. His story is one of innovation, culture, and vision—bringing artistry and athleticism together in an entirely new way.

Podcast Chapters:

02:41 The Vision Behind IDL and Dance as a Sport

05:38 Global Expansion and the Dance Landscape

08:34 Business Model and Funding Strategies

11:09 Creating a Pathway for Dancers

13:56 Current Competition Landscape in Dance

16:48 Audience Engagement and Demographics

19:35 Future Plans and Trends in Dance

22:36 Conclusion and Call to Action

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3 months ago
24 minutes 21 seconds

The Profluence Pod 🌐
#264: Steve Strawbridge, President & CEO of Pop Warner - Building the Future of Youth Football

Steve Strawbridge, President & CEO of Pop Warner, joins the show to discuss the legacy and future of one of America’s most iconic youth sports organizations. With a century of history behind it, Pop Warner has become the gold standard in youth football, cheerleading, and now flag football, helping millions of young athletes build character, confidence, and a lifelong love for sports.

Before leading Pop Warner, Steve spent over 20 years with the Philadelphia Eagles, building deep expertise in sponsorships, partnerships, and fan engagement. His career has been marked by growing brands, creating meaningful community connections, and expanding opportunities for athletes at every level. At Pop Warner, he’s using that experience to elevate the organization’s reach and impact, ensuring it continues to thrive in a changing sports landscape.

Fun fact: Pop Warner alumni include NFL legends like Tom Brady, Drew Brees, and Emmitt Smith—proof of the program’s role in shaping generations of elite athletes. Steve and his team continue to build on that tradition, blending grassroots development with a vision for the next 100 years of youth sports.

Podcast Chapters:

02:41 Steve Strawbridge's Journey in Sports Management

05:21 The Business of Football: Insights from the NFL

08:15 Assessing and Innovating at Pop Warner

11:19 The Role of Technology and Safety in Youth Sports

13:53 The Growth of Flag Football and Partnerships

16:35 Cheer and Dance: Expanding Pop Warner's Offerings

19:32 The Impact of Private Equity on Youth Sports

22:07 Future Goals for Pop Warner

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3 months ago
27 minutes 36 seconds

The Profluence Pod 🌐
Insightful convos with the founders, operators, and investors transforming the future of sports.