“90% of My Clients Don’t Have This One Thing... Until We Build It.”
This episode, we get straight into fixing what your brand needs to elevate momentum as well as increased impact and income! get ready to learn:
✔️ Why your sales momentum is likely halted — and how your missing Brand Messaging Guide is to blame
✔️ The 7 elements every high-converting brand message has (and how to tell if yours does)
✔️ The jaw-dropping stats about brands who think they have guidelines — but don’t actually enforce them
✔️ What’s really included in a Brand Messaging Guide (this isn’t your Canva template)
✔️ A behind-the-scenes peek at how we build one from scratch inside the ICON Method
✔️ The story of one client who 3X’d her conversions after we fixed her message
✔️ The difference between posting more and messaging better — and why clarity converts
95% of companies say they have brand guidelines — but only 25% enforce them
Less than 10% of brands maintain consistency across all products and channels
69% say their guidelines aren’t even widely adopted
In Randa’s words: “90% of the clients I see either don’t have a guide, or theirs is outdated.”
🪞 Dream client profile & language mapping
🗣️ Brand voice, tone, & personality archetype
📍 Core promise + unique value proposition
🎤 Brand story / founder narrative
📌 Signature content messaging pillars
🚫 Objection handling + proof points
💬 Language playbook & FAQs
🗺️ Content mapping across posts, funnels, emails, DMs
📏 Governance & consistency standards for your team
If this hit you in the gut and you realize you’ve been posting without a powerful foundation
📩 DM me the word "ICON" on Instagram and I’ll send you the Iconique Guide...
🚀 Or apply now for a CEO Intensive 1:1 HERE and we’ll build your brand message together, from the ground up!
Your content is the stage. Your message is the performance that attracts your buyers to come to you.
But your Brand Messaging Guide? That’s the foundation of it all.