What Actually Converts in 2026 and What Freakin' DOESN'T! Bc your time and energy is so precious and I don't want you wasting it on things that no longer work!
Sis.
This one? This one is for the woman who's done everything right on paper... and still hearing crickets and not landing the clients/sales she knows she should be!
So this client story I'm sharing in this episode?
She had under 1,500 followers.
Less than 400 views.
No ad spend. No funnel. No viral moment.
But after one session, one shift, and one ICON Method™ move! She made $20K. In 7 days. From one post.
This isn’t a fluke. It’s not luck. And it’s definitely not another “how I hacked the algorithm” story.
It’s what happens when a woman decides she’s done spinning and starts moving with strategy.
Inside this episode:
🧠 The actual mindset shift that unlocked $20K
📱 Why virality isn’t the win, clarity is
🧭 What we changed in her offer, content + CTA
📖 Why Galatians 6:9 isn’t just a verse, it’s a biz strategy
🚫 What to stop telling yourself if you’re still saying “I just need more time/followers/engagement”
🔥 And how to know if you’re building momentum or just motion
“She didn’t just post differently. She thought differently. That’s the ICON Method in motion.”
You’ve got 2 ways in:
⚡ The 4-Week Sprint: we calibrate your message, content + CTA fast
🔥 The ICONIQUE Mastermind: we rebuild your visibility, funnel + strategy for real revenue
🎯 Start here: Take the [Signature Style Quiz inside the Iconique Guide]
📩 Then DM me “MASTERMIND” and I’ll personally invite you to the January 13 Live Class.
I’m teaching how my clients are closing $30K+ clients with less content and more conviction.
📖 Scripture in this episode:
Galatians 6:9 — “Do not grow weary…” you know the one. It’s your reminder that it’s not too late.
🎧 Tap play. Then stop tweaking. Let’s SCALE, SIS!!!
Your 2026 Vision Is Clear… But You’re Burnt Out. Now What?
When You’re Burnt Out But Still Called Higher - Choosing Obedience Over Hustle
You’re not unqualified, or lazy, or even behind (even though I know you THINK you are...)
You’re just tired (very, very, tired) and trying to carry a calling in your own strength.
This episode is for the high-achieving woman who’s maxed out on willpower… but still knows she’s meant for more. It’s for the CEO who can see the vision but keeps stalling on the execution. It’s for the woman who’s asking, “God, I’m still here… but why does it feel like I’m failing?”
Inside this episode, you’ll hear:
The spiritual reason you keep starting and stopping
The real difference between ambition and alignment
Why obedience will always outperform hustle
A DM story that shook me this week — and will speak directly to you
Client wins that prove vision without burnout is real
The exact strategy we use to go from paralyzed to profitable
What the Bible says about why your flesh keeps sabotaging your follow-through (Matthew 26:41, Matthew 25:14–30)
✨ “You can’t run a divine mission on human fuel. And God’s not asking you to white-knuckle your purpose — He’s asking you to walk in it.”
If you’ve been praying for breakthrough, but building in burnout, this episode is your recalibration moment.
I’m hosting a private Live Class on January 13
→ It’s for the women who know what to do but can’t keep doing it alone.
I’m only inviting a few from that room into the ICONIQUE Mastermind. If you’ve been waiting for the right room, this is it.
📣 Ready for your next move?
📲 DM me “mastermind” on Instagram to claim your seat.
📖 Scriptures Mentioned:
Matthew 26:41 — “The spirit is willing, but the flesh is weak.”
Matthew 25:14–30 — The parable of the talents (don’t bury what He gave you)
🎯 Take the signature content style quiz inside of the ICONIQUE GUIDE HERE → then DM mastermind → Be in the room.Let’s stop forcing it and start building it, for real this time.
You’re not scared of being seen.
But I think you know you've still got work to do, so you’re really just scared of being studied until you're ready.
Because the fear that you're not "ready enough"? It’s keeping you invisible and underpaid.
In this episode, I’m calling you higher, not out.
Because visibility isn’t self-promotion. It’s stewardship. And when God gives you a message, a mission, or a marketplace call… playing small is not holy. It’s hesitation.
We’ll unpack:
The real reason your content isn’t converting (hint: it’s not the algorithm)
How to shift from fear of judgment to a posture of obedience
What Scripture says about being seen + carrying your light boldly
Why high-trust brands are built by present founders, not perfect ones
A client DM story that proves visibility is the doorway to breakthrough
💡 “You can’t scale with silence. And you don’t get to bury your gifts and then pray for overflow.”
This is your visibility check-in. Your faith-forward reminder. And your call to be known for what you’re anointed to lead.
If you know it’s time to stop hiding and finally build your spotlight with strategy…
The ICONIQUE Mastermind is for you.
📖 Scripture referenced:
Matthew 5:14–16 – “You are the light of the world... let your light shine before others.”
Matthew 25:14–30 – The Parable of the Talents (don’t bury what God gave you)
🔥 Ready for your next step?
⚡️ Drop “MASTERMIND” in my DMs and let’s talk about building your visibility and conversion pipeline in your voice, with your values, and your peace included.
2026 Content Predictions (Backed by Data)
And What High-Earning Brands Are Doing to Adjust NOW
This episode? Buckle up because this isn’t just a content pivot. This is a consumer revolution. Founder-led brands with clear positioning, proof-packed content, and an actual system are the only ones still scaling right now.
That’s not my opinion. That’s what the data says.
Here’s the brutal truth:
The old way of doing content?
Gone. Buried. Over.
In this episode, I’m walking you through exactly what’s changing in 2026 and why your content and marketing plan have to evolve if you want to stay in the game.
This isn’t a content shift. It’s an entire internet and industry shift. And if you’re still playing like it’s 2024 or 2025?
You’re gonna get left behind or become extinct.
We’re covering:
📉 What content is officially dead📈 What’s replacing it and why it works🧠 The rise of algorithmic intelligence (and how to win with it)👥 Why founder-led content outperforms every other strategy (4x more trust + purchase intent, facts only)💰 How to recession-proof your brand in an economy where attention is shrinking and buyer trust is low📉 The #1 reason your conversion dropped off this year (it’s not just “the algorithm”)🔥 Why blending in is the most expensive move you can make in 2026💡 The content and business strategy shifts I’m making personally and how you can plug into the same system
Key stat drops in this episode:
And if you’re feeling like your content used to hit but now it’s crickets?
This episode will explain exactly why and how to fix it.
Listen…this one is not for the woman who wants to stay stuck.
This is the episode where I rip the bandaid off and tell you the truth, not the sugar-coated version.
Because I used to play victim.
I used to blame the market, the team, the platform, the algorithm, the everything...
Until I finally pointed the thumb at ME.
And that’s when everything changed.
I talk about:
How I lost over 6-figures after making $2 million — and used the pain as fuel.
Why the valleys in your life are never punishment — they’re preparation.
What the Bible taught me about expansion (yup, we’re going there).
Why you can’t hold overflow while playing small.
And the raw truth: if you’re still blaming your circumstances, you’re the one holding yourself back.
This one’s fire, conviction, and power — and it’s your permission slip to rise.
👑 Your next step:
Take the Signature Content Style Quiz (inside the Iconique Guide!) because your content can’t sell if it doesn’t both feel and sound like you - authentically!
And no, it's NOT FREE. If you won't spend $67 to unlock $1,000 of value inside, you're not aligned to be my client, nor are you actually serious about scaling your business (tough love, but truth!)
Once you've done that...
Then drop the word MASTERMIND in my DMs if you’re ready for the Mastermind that moves.
Because the woman who leads? Rises.
And the woman who listens to this episode? She’s done being a damn victim.
Ohhh girl, buckle up — because this one is IT.
This episode is like a voice note from your biz bestie who’s done playing small and done watching women water down their power just to “keep up” with content trends. I’m breaking down the real reason your content might feel invisible right now (hint: it’s not your algorithm… it’s your identity 👀).
We’re talking:
The shift from the Chameleon Era to the Phoenix Era (yes, this is your identity glow-up and marketing rebirth in one)
Why 2026 is gonna wipe out businesses still hiding in templates + safe captions
What’s actually converting right now (data-backed, not guesswork)
The quiz I built to help you create content that sounds like YOU again
And how to step into your Phoenix energy inside my mastermind 🐉🔥
You’ll hear about the two mastermind paths (4-week sprint vs. full 6-month icon reinvention) and I’m giving it to you straight — because I want you making moves, not excuses.
If this episode hits, do two things:
Take the Signature Content Style Quiz that can be found inside of the Iconique Guide HERE (trust me, this will change how you create forever)
DM me MASTERMIND on Instagram so I can show you the path that fits your season. Let’s build a brand that actually rises in 2026.
You ready? Let’s GO.
xo,
Randa 💕✨
Hey girllllll heyyyyyy!
First things first, make sure you're set and ready today for ICON FRIDAY where I'm giving away $80,000 in prizes, but you have to be LIVE with me at 4pm CST!
Save your seat and get all the details HERE!
This episode? It’s the one you play while you’re curling your hair, lacing up your sneakers, or driving in silence asking God, “Is this really for me?”
Because today, I’m talking about what happens AFTER the breakthrough.
After the win.
After the answered prayer.
After you finally get the house, the body, the business, the life…
And then suddenly, you feel a little guilty about receiving it.
I’m walking you through the exact identity shift I had to make:
From suffering to stewarding.
From earning to owning.
From striving to receiving.
And I’m sharing the moment I had to look myself in the mirror and ask:
✨ Who am I if I’m not struggling?
We talk about grief.
We talk about legacy.
We talk about creating margin in your life right now , not someday.
We talk about finally showing up as the woman you’ve been praying to become.
And yes…
We talk about ICON FRIDAY™ because it’s happening TODAY at 4pm CST and it’s your last chance to be in the room with me.
🎁 Here’s what you’ll get inside ICON FRIDAY™:
💥 $80,000+ worth of business vault goodies including:
Premium coaching offers
Strategy guides
Content calendars
Private trainings
Tools I’ve never released publicly
But let me be clear:
This is NOT for everyone.
It’s not for the ones peeking in from the hallway.
It’s for the ones already moving. Already choosing themselves. Already building.
📌 Wanna join? Here’s what to do:
→ DM me the word “FRIDAY” on Instagram @randacarrabba
→ Or click the link HERE!
→ Be LIVE with me TODAY at 4pm CST (yes, that’s Black Friday!)
Because here’s the truth…
The women who build legacies?
They don’t wait to feel ready.
They show up before it makes sense.
They move when the door opens.
And today?
That door is wide open for you.
🎧 So press play, soak in this episode like a warm hug and a bold call-out all at once.....
Then take the action that aligns with the woman you already are becoming.
Let’s do this together.
See you at ICON FRIDAY™.
xo,
Randa 💗
Can you believe it???
I just won my pro card — a goal years in the making. And in the same breath, I lost my grandfather — a 91-year-old man who never gave up any of his independence, his way of life and still walked a mile each and every morning.
This week? It’s joy and grief. Legacy and loss. Presence and purpose. All at once.
And this is the moment we stop waiting for motivation and start leading like women called to more.
Because ICON FRIDAY™ is not for the masses. It’s for HER — the woman building an empire. The woman who’s not just praying for the next level, but moving for it.
Inside this episode, I break down:
Why duality is the truth of womanhood (and leadership)
What ICON FRIDAY™ really is (spoiler: not a fluffy Black Friday promo)
What’s inside the $80,000 Vault
Who it’s actually for — and who it’s not
Why you need to show up live if you’re ready to lead, build, and receive
If you haven’t listened to last week’s episode yet, pause this and go listen to:
🎧 “Why ChatGPT Can’t Build Your Wealth — But You Can”
Because algorithms and basic ass ChatGPT don’t build empires. Aligned, ambitious women who show up repeatedly and undeniably… do.
ICON FRIDAY™ is for her.
(And if you’re listening right now? It’s for you, too.)
💔 The real-life duality of joy + grief in one week
💪 What it means to really show up when it’s not convenient
🗝️ The $80K Vault Breakdown:
Coaching programs
Private trainings
My exact content calendars
Strategy guides
Tools I use behind the scenes
🚪 Why you don’t “apply” to enter ICON FRIDAY™ — you activate
🔥 This vault is never being reshared. It’s a one-time legacy move.
🧠 Why “motivation” is irrelevant — and what you actually need instead
📖 Anchor Verse: Luke 16:10 — “Whoever can be trusted with very little can also be trusted with much.”
🗓️ When: Friday, Nov 28 at 4 PM CST (Black Friday)
📍 Where: Private experience — must be LIVE to be eligible
💸 Giveaway: $80,000+ worth of offers, tools & trainings
🔑 Access: DM me “FRIDAY” on Instagram or click the show notes link
👑 Who it’s for: Women already in motion. Not the “almost ready” crowd. The action takers. The leaders.
This week has been the definition of legacy in motion.
Celebration. Sorrow. Showing up anyway. That’s what women like us do.
And if you’ve made it this far into the episode, you already know — ICON FRIDAY™ is yours to claim.
See you live at 4 PM CST on Black Friday.
Come ready to lead. Come ready to build. Come ready to receive.
Until next time?
Keep becoming her. 💋
Queen, let’s be real:
If ChatGPT was really that girl, you’d already have $100K months, a full client roster, and content that hits like a Holy Spirit download.
But here’s the thing nobody wants to admit: AI is just a mirror.
And if what you’re feeding it is chaotic, unclear, or low-vibe hustle…
Guess what you’re getting back?
In this episode, I’m drawing a hard line between what AI can do — and what only a Spirit-led woman in her power mustdo.
We’re talking:
Why strategy > scripts every time
The 3 humans you actually need in your business (spoiler: AI ain’t one)
What really happened when my client Ava tried to replace ICON strategy with ChatGPT prompts (👀)
And how ICON Intelligence™ is not just a tool — it’s your voice, your strategy, your profit engine
Oh — and I’m pulling back the curtain on what bodybuilding prep taught me about content execution, why clarity fuels confidence, and how being liked ≠ being called.
We also hit the scriptures hard in this one —
because tech without truth will have you building the wrong empire real quick.
📖 You’ll hear:
Proverbs 15:22 on wise counsel
2 Timothy 1:7 to cancel fear-based delegation
Exodus 17:8–13 and how even Moses needed people to hold him up
Luke 16:10 on stewarding the small stuff before the overflow
And Exodus 31 — God literally filled a man with intelligence and skill to build. That’s divine strategy with human hands, baby.
🎯 Ready to lead from clarity, not copy/paste?
📩 DM me ICON to get the Iconique strategy guide
📩 DM me FRIDAY to enter the $80K ICON FRIDAY™ vault giveaway
This isn’t ChatGPT.
This is your ICON Method™, in motion.
Show Notes (aka: the reality check your overachiever era didn’t know it needed):
This one’s for my ambitious girls who are tired of running on empty, constantly trying to prove instead of position.
Let me ask you straight up: Who told you you had to outwork everyone to win?
Because the truth is… you don’t.
You don’t need to beat the algorithm.
You don’t need to be everywhere, say everything, serve everyone.
You just need to outwork three people — and one of them is you.
In this episode, I’m breaking down:
The past version of you who chose comfort over calling — and how to stop letting her lead
The woman who already has what you want — and why she’s not your competition, she’s your blueprint
The doubter in your life who’s quietly hoping you’ll quit — and how you’re going to out-rise her in silence
How friction = favor, and resistance = proof you’re growing into your next level
Why ICONs don’t clap back — they cash checks
Why ICON FRIDAY™ is not a hype party — it’s a holy assignment
📖 Scripture Anchors:
Galatians 6:9 — “Let us not grow weary in doing good, for at the proper time we will reap a harvest if we do not give up.”
James 1:2 — “Consider it pure joy, my brothers and sisters, whenever you face trials of many kinds…”
👑 Translation: The resistance isn’t punishment. It’s progressive overload for your purpose.
If you’re done letting old stories, shiny distractions, or small-minded people hold the pen of your future, this is your episode.
📌 DM me the word ICON to get the Iconique Guide.
📌 DM me the word FRIDAY to join ICON FRIDAY™ and win access to the $80K vault.
📸 Screenshot + tag @randacarrabba if this episode hit like wildfire!
You don’t have to out-hustle the whole world.
You just have to outwork:
👑 Your past
👑 Your pedestal
👑 Your doubt
And when you do? You don’t just scale a business.
You become a woman who legacy bows to.
Let’s get it, queen.
xo,
Randa
🎧 Listen now if you’re done coaching tire-kickers, ghosters, and “almost ready” girls
Show Notes (aka: your divine permission slip to raise your standard):
Whew… this one? 🔥 It’s the message I wish I heard when I was still entertaining clients who drained me, questioned my rates, and disappeared mid-convo.
If your DMs feel like a ghost town or your content attracts “just need to check with my husband” energy — this episode will check you before you wreck your calendar with more low-caliber leads.
Here’s the hard truth:
✨ Broke energy isn’t about someone’s income. It’s about their identity.
✨ And if your content keeps catering to fear, scarcity, and doubt... guess who shows up?
In this episode, I break down:
What actually defines broke energy (hint: it’s not their bank account, babe)
The mindset shift that had clients going from ghosting me… to paying in full without blinking
The mirror effect your content has — and how to flip it fast
Real client wins from women who stopped chasing and started commanding
Why Black Friday this year is NOT about “more sales” — it’s about ICONIC alignment
📖 Bible Drop: Proverbs 13:20 — “Walk with the wise and become wise, for a companion of fools suffers harm.”
👑 Translation: You can’t stay surrounded by “not ready yet” and expect to step into “wealthy woman energy.”
Ready to stop playing small with your message? Here’s your move:
📝 Comment icon to get my positioning framework that turns cold content into cash
💄 Comment queen2025 to join the ICON FRIDAY™ pre-party — $80K in value, no discounts, just destiny
📣 Screenshot this ep + tag me @randakaraba — I want to see who’s DONE entertaining broke energy
Your expertise isn’t up for debate.
Your voice isn’t meant to be diluted.
Your next level? It’s on the other side of who you STOP talking to.
Let’s calibrate that message, queen. You ready?
xo,
Randa
2026 Content Pressure: Why ChatGPT Is No Longer Enough to Amplify Your Message & Scale Your Business
Part 2: How Your Brand Messaging Guide Powers ICON Intelligence™
BUT FIRST, did you catch THE ICON FRIDAY ANNOUNCEMENT!? I just announced it TODAY AND IT IS LIKE MAJOR, MAJOR, MAJOR! Like bigger than the $50,000 PowHer.fit challenge so make sure you catch those details on my instagram HERE.
THIS IS PART 2, so if you didn’t Catch Part 1 first, you need to listen to that LIKE RIGHT NOW:
Your Brand Messaging Guide Is the Secret to Scaling (not just posting!) and Systemizing your Content and truly Duplicating yourself!
Okay, so… this is part two, and if you haven’t listened to Wednesday’s episode yet...girl, pause this and go back. Because I broke down the 7 elements of your Brand Messaging Guide and why that document is literally the heartbeatof your brand.
Truly, your brand messaging guide is the foundation of every single sale you make online (or the lack thereof!!!)
But today... we’re getting into what no one is saying, and probably what you’ve been feeling in your gut.
If it’s feeling harder to show up, if your content’s not hitting like it used to, if you’ve got offers you’re OBSESSED with but can’t seem to get people to convert, it’s not you. It is harder than ever because hello: trust recession and attention recession!
So what does this mean? You have to get LETHAL level with your messaging. And say GOODBYE to your lack of a solid messaging guide that's actually built to scale.
Icons know how to check the 6 boxes that attract and convert your dream clients and I want to make sure that you implement this in your business strategy, too! Best part? You don’t have to figure it out because I’ve already build the system where you just have to plug in. BUT YOU NEED YOUR BRAND MESSAGING GUIDE TO DO SO!
Let me make it SO MUCH EASIER for you bc BURNOUT is NOT THE VIBE, but the increased content demands are REAL! Like Forbes said, by the end of 2025, you’ll have to produce 60% MORE CONTENT for 40% LESS RETURN. And it will be EVEN MORE in 2026, so buckle up sis so you don’t get left behind.
Like, let’s be real: this is why I created ICON Intelligence. Because we don’t just need another “post this on Tuesday” content calendar. We need a messaging machine. One that gets smarter, deeper, and more you over time.
So in this episode, I’m walking you through how I build out full Brand Messaging Guides for myself, my 1:1 clients, and what happens when we actually use that guide to power every piece of content across the business. Not just Instagram. I’m talking email. Sales pages. Evergreen launches. Even AI tools like ChatGPT. (Yes, I said it.)
You want your content to cut through in 2026? You want sales that feel simple because your message is so sharp?
You’ve gotta do this work first - OR I CAN DO IT FOR YOU!
And honestly? 90% of business owners either:
Babe. It gets to be so much easier, but you need to listen, act & move, sis!
This is your permission slip to slow down just long enough to build the foundation that lets you go way faster later.
This episode is your green light to power your business like a CEO. Let’s get into it. 👏🏼
💻 Want the EASY way to do this?
📌 Grab my ICONIQUE Guide HERE!
No guesswork. No ChatGPT back-and-forths. Just brand clarity that builds cashflow.
AND I ANNOUNCED THE ICON FRIDAY ANNOUNCEMENT TODAY AND IT IS LIKE MAJOR, MAJOR, MAJOR! Like bigger than the $50,000 PowHer.fit challenge so make sure you catch those details on my instagram HERE.
“90% of My Clients Don’t Have This One Thing... Until We Build It.”
This episode, we get straight into fixing what your brand needs to elevate momentum as well as increased impact and income! get ready to learn:
✔️ Why your sales momentum is likely halted — and how your missing Brand Messaging Guide is to blame
✔️ The 7 elements every high-converting brand message has (and how to tell if yours does)
✔️ The jaw-dropping stats about brands who think they have guidelines — but don’t actually enforce them
✔️ What’s really included in a Brand Messaging Guide (this isn’t your Canva template)
✔️ A behind-the-scenes peek at how we build one from scratch inside the ICON Method
✔️ The story of one client who 3X’d her conversions after we fixed her message
✔️ The difference between posting more and messaging better — and why clarity converts
95% of companies say they have brand guidelines — but only 25% enforce them
Less than 10% of brands maintain consistency across all products and channels
69% say their guidelines aren’t even widely adopted
In Randa’s words: “90% of the clients I see either don’t have a guide, or theirs is outdated.”
🪞 Dream client profile & language mapping
🗣️ Brand voice, tone, & personality archetype
📍 Core promise + unique value proposition
🎤 Brand story / founder narrative
📌 Signature content messaging pillars
🚫 Objection handling + proof points
💬 Language playbook & FAQs
🗺️ Content mapping across posts, funnels, emails, DMs
📏 Governance & consistency standards for your team
If this hit you in the gut and you realize you’ve been posting without a powerful foundation
📩 DM me the word "ICON" on Instagram and I’ll send you the Iconique Guide...
🚀 Or apply now for a CEO Intensive 1:1 HERE and we’ll build your brand message together, from the ground up!
Your content is the stage. Your message is the performance that attracts your buyers to come to you.
But your Brand Messaging Guide? That’s the foundation of it all.
Hey girlfriend....
This one’s a short yet deep reminder for the woman who’s navigating moments that could shake her. And it’s fresh. Like, just happened last weekend fresh.
I’m two weeks away from one of the biggest stages I’ve ever prepped for — FMG — and the bikini I spent thousands on came in… the wrong color.
And I had a choice.
I could have lashed out.
Gone public with the mess.
Let the panic or frustration run the show.
But instead — I chose to lead with integrity.
I’m walking you through exactly how I handled it, what the designer said when she reached out (👀), and how this moment re-anchored me in my identity.
Because your brand isn’t just how you show up when things go right.
It’s how you lead when things go wrong.
If you’re in a season where you feel misunderstood, mishandled, or misrepresented — this is for you.
If your name is attached to excellence, but you’re also human and feel the pressure — this is for you.
If you’ve ever felt like “the old me would’ve gone off — but the healed me paused and prayed?” — yep, this one’s for you too.
🖤 I’m also giving you a sneak peek at what I’ve been working on for Black Friday — and how it ties right back into who you are, not just what you sell.
It’s quick.
It’s raw.
It’s real.
Come sit with me.
Let’s talk about identity, integrity, and leading with conviction and obedience — even when it would be easy not to.
Xo,
Randa
Okay so… this episode is one of those “you’ll say you heard her here first” moments. 🙌🏼
From Live Selling to Legacy: How Caitlin Foster Built an 8-Figure Brand Before 20 years old!!! And now, she's on track to do 10 million THIS YEAR ALONE - as a 20 year old!!!
Yes, you read that correctly!!!
Caitlin Foster is TWENTY. And she’s already built an 8-figure business through live selling. Not marketing funnels. Not courses. Not influencers.
Literally:📦 Old clothes.📱 A phone.🎥 A live video.And a whole lot of hustle.
Oh, and Gary Vee just flew her out to NYC last week to feature her. (Like what?!)
We cover:
How she started selling her closet on Poshmark with her Nana 💖
The exact moment things clicked into a real business
What people get SO wrong about live selling
The backend systems most people don’t see
How she’s navigating new partnerships with QVC + talent managers
And what she wishes more women knew about building early and building smart
This girl is sharp, humble, strategic, and honestly one of my favorite people I’ve interviewed yet.
She didn’t wait for permission.She didn’t wait for followers.She just got to work, and now she’s redefining how products are sold in real time!
If you’ve ever thought:👉🏼 “Could I really start something from nothing?”👉🏼 “Is live selling even legit?”👉🏼 “What if I’m young / late / underqualified?”
You need to hear this one. Start to finish. No skipping.
And once you do.....
Then DM me or drop and review and tell me your favorite takeaway.
Find Caiti on instagram HERE or check out her live selling on the WhatNot App!
I know this one’s gonna fire you up.
xo,Randa
THIS ONE HAS ME UGLY CRYING IN IT, Y'ALL!!!
For too long I tied my worth to my bank account, especially
as a business owner. In the hardest seasons and the slowest sales is when I was forced to not only heal my relationship with money, but truly learn who I was in Jesus Christ. That's my REAL identity, and the same goes for you!
Because you are not your bank balance.
You are not your slow month.
And you are definitely not the number in your business account this morning.
This episode is a heart-to-heart from my mic upstairs (bulldogs snoring in the background, per usual) — and it’s one of the most important identity resets I’ve ever recorded.
We’re talking:
The real stats behind slow seasons and success stories (you’re not the only one!)
My own money healing journey and how God rewired my beliefs around wealth
What the Bible actually says about abundance, stewardship, and legacy wealth
Why pruning doesn’t mean punishment — it’s preparation for your next level
Plus… a lil celebration because 🎉 THE ICONCAST IS IN THE TOP 20% GLOBALLY. 😭😭😭
IYKYK. Thank you for being here.
You’re not behind — you’re being refined.
God doesn’t call you by your income. He calls you by your obedience.
You can’t multiply what you secretly hate — and that includes money.
You were never meant to bury what He gave you.
Faithful stewardship matters more than flashy success.
📖 Matthew 25 — The Parable of the Talents
📖 Proverbs 13:22 — “A good person leaves an inheritance to their children’s children.”
📖 Proverbs 10:22 — “The blessing of the Lord brings wealth, without painful toil for it.”
📖 Matthew 6:21 — “Where your treasure is, there your heart will be also.”
📖 John 15:2 — “He prunes the branches that do bear fruit so they will produce even more.”
📖 Psalm 66:10 — “You refined us like silver.”
📖 Romans 5:3–5 — “Suffering produces perseverance; perseverance, character; and character, hope.”
“You’re still called. You’re still chosen. God’s not done. And neither are you.”
“God’s not judging your spreadsheet — He’s watching your stewardship.”
“It’s not greedy to grow — it’s disobedient not to.”
“A healed money mindset doesn’t hoard. It multiplies.”
“You are not your Stripe dashboard. You are the woman God trusted to build something eternal.”
🎥 “Your Business Slowed Down , but You Didn’t”
You were never just a bank account. You’re a builder. A carrier of legacy. This season is pruning, not punishment.
🎥 “I Got Healed in My Own Money Mindset”
You’re not greedy. You’re gifted.
And burying what God gave you? That’s not humility, it’s fear dressed up as obedience.
🎥 “Most People Never Build Wealth Because of This”
A wealth mindset isn’t about chasing riches.
It’s about letting God trust you with more, and using it well.
🎥 “Refined, Not Defined”
Slow seasons aren’t your identity. They’re your invitation to deeper faith and sharper vision.
🎥 “You’re Not the Only One”
James Dyson. Daymond John. Walt Disney. Steve Jobs.
They all failed , publicly, painfully, and on the way to their calling.
This episode IS FOR YOU IF:
You’ve been tying your identity to your income
You feel weird or guilty about wanting more
You’re in a slower season and wondering if it means you’re not good enough
You’re craving a faith-filled view of money, business, and wealth
You know God’s got something bigger, but the wait is testing your belief
📥 Grab my Iconique Guide HERE.
Your brand deserves to convert. $67. Power-packed. Already changing lives in the first 10 pages.
Why the Digital Space Feels Slower and What Wise Founders Do About It before it's too late....
But first, grab my ICONIQUE GUIDE HERE!
Okay sis, let’s talk.
Because if it feels like something’s off in the online space right now... you’re not imagining it.
Like — you’re showing up, posting the content, doing the work, trying to stay positive and obedient and keep the needle moving... but the engagement is flat, the sales feel softer, and honestly? It’s just weird out here.
And if you’ve caught yourself thinking:
“Is it just me?”
“Did I lose my spark?”
“Is this even working anymore?”
...I need you to hear this: You’re not broken. The space is shifting.
In this episode, I’m being super honest about what I’ve been hearing behind the scenes...
From my high-level clients
From women in my mastermind
From voice notes, DMs, IRL convos at events...
And the pattern is clear:
Even the seasoned, strategic, been-doing-this-for-years women are saying it’s slower.
We get into:
The economy and why your audience is more hesitant — not because they’re mean, but because they literally have less margin.
The trust gap that’s grown from years of marketing over-promising and under-delivering.
And the real opportunity that comes when most people back out, but you decide to plant deeper and lead better.
This isn’t about hustle harder or pretending it’s all okay.
This is about being honest and smart.
This is about NOT SPIRALING!!!
So if your content feels like it's falling flat...
If you’re doing all the right things but it still doesn’t feel aligned...
If you feel like you're carrying your business solo and questioning whether you’re even called to grow it this big...
This episode is the mirror moment you didn’t know you needed. 🪞
We talk about:
Why scale isn’t selfish, it’s obedience.
And how to make sure you’re not the one bottlenecking the next level God is literally trying to hand you.
I even open up about what’s happening in my own businesses right now, because I refuse to be the girl who only shares when it’s shiny.
💬 It’s real. It’s raw. And I held nothing back.
Want more??? Follow me on instagram @randacarrabba
The Iconique Guide is your next step to uncover your Signature Content Style & Your Next Right Step to Scaling Your Business - completely customized to YOU!!!
Okayyyy I went there today.
Welcome to my first ever Friday Episode!
Moving forward, Wednesday Episodes will be more business strategy and Friday will be identity activation and personal growth - especially in becoming the woman God called you to be.
If you've been feeling like you're showing up online but wondering if it even matters... like you're posting and posting but still kinda battling that “what am I even building?” feeling... this one's for you.
This episode is not some perfectly packaged TED Talk, it’s me telling the truth about building a business that actually lasts and how God has used visibility not to stroke my ego, but to shape my character.
I’m talking about:
what really shifted in me 2 years & 2 months ago when someone left my life publicly without a word (and I’ve never told that full story on air… until now)
how I’ve been learning that sometimes God removes what you thought you needed to reveal what you’re really made of
why I no longer need the loudest voice in the room. I want the most grounded one
and how we confuse content with calling and what to do about it
I also talked about how our kids aren’t listening to what we say, they’re watching who we are. That reel hit different today and it fit perfectly.
This one’s honest, emotional, and might make you feel a little exposed in the best way.
But if you’re building something with real impact, this is your reminder that legacy often looks quiet… until the harvest comes.
And yes, WealthGen is still open this week, but this isn’t a pitch. This episode is a mirror. For the woman who knows she’s called to more, and is finally ready to stop performing and start becoming.
Why building for legacy doesn’t actually require applause
What happened the day God removed someone I never thought I’d lose
The real reason we get addicted to being seen
Why visibility isn’t the goal, but alignment is
How to use attention without needing validation
And how to walk in obedience when it costs you approval
And if you know WealthGen is your next step?
DM me “WEALTH” on instagram (@randacarrabba) to get in before the doors close.
Or watch the masterclass replay here: www.randacarrabba.com/wealthgen-masterclass/
Okay, so this episode is… different. It’s not a strategy breakdown or a launch roadmap — it’s a heart check. One I didn’t plan to record, but felt completely pressed to share after cardio the other morning. 🫣
I’m five and a half weeks out from my show. Physically, I’m transforming. Business-wise, we’re mid-launch. But emotionally? Spiritually? This season is stretching me in ways I didn’t expect… and I know I’m not the only one.
This episode is for the woman in refinement.
The one who’s been obedient, faithful, consistent… and still wondering why the breakthrough hasn’t hit yet.
Let me tell you: you’re not behind. You’re just becoming.
Becoming her.
Inside this episode, I’m sharing:
The emotional rollercoaster of prep (yep, full transparency)
How business, body, and belief are connected in ways I didn’t fully understand until now
What God’s been teaching me about obedience vs. striving
Why this “quiet” season might be the most important one you’ve ever walked through
And if you’re someone who’s been circling WealthGen, feeling the nudge, but low-key scared to jump? I see you. And this episode might be the exact clarity your spirit needed.
💬 If this episode hit you in the gut (or the heart), DM me the word “wealth” on instagram (@randacarrabba) or join in on the WEALTHGEN launch here: https://www.randacarrabba.com/wealthgen-method/#pur
Hope you loved today's convo where we talk about what this next level really looks like for you — without burnout, without overthinking, and without apologizing for the ambition you’ve been carrying.
You’re not just building a business.
You’re building the woman who can hold it.
And that? That’s what lasts.
🎧 Listen now & share it with the one friend who needs this reminder, too.
To learn more about working with me in either of my businesses, check out my websites here:
www.powher.fit
www.randacarrabba.com
Okay soooo this episode is kind of a personal one... but also a powerful one.
But first, we are SO CLOSE to my WealthGen launch!!! Join my FREE Masterclass on October 14 at 12pm CST here: https://www.randacarrabba.com/wealthgen-method/
0R YOU CAN DM ME THE WORD WEALTH ON INSTAGRAM @randacarrabba
We just got back from the Ryder Cup — VIP crypto guests, first class flights, zero stress over money.
And I’m not saying that to brag. I’m saying it because 3 years ago… we were stressed over a $1500 dinner bill for my husband’s birthday and wondering how we were going to fund the next round of app development.
And now?
Now I can invest. Give. Travel. Rest. Multiply.
Not because I’m working harder… but because I finally stopped trying to do business the world's way.
This episode is for the woman who is exhausted by hustle culture and wondering if she can really build something that works without burning out.
Here’s what we’re getting into:
Why the real flex is when your business runs while you rest
A peek into what really happened behind the scenes in our marriage and money dynamic
The exact systems that let me be the wife and the wealth builder
How crypto and Kingdom finance are connected (yes, really!)
What Scripture taught me about building a business with God’s blueprint — not the world’s
And the reel truth on what wealth means when it’s built by women of God
This one is faith-forward, but also super strategic.
It’s about wealth without worry.
Marriage without pressure.
And business that doesn’t break you.
If you’re building legacy and you're tired of feeling like you have to pick between faith or finance,
taking care of your family or building a business,
being soft or being smart — then this episode is going to meet you right where you are.
And remember, if this stirred something within you to finally build wealth and plug into a business system that can MULTIPLY even bigger than you can....
We are ONE WEEK AWAY from my FREE Masterclass on October 14 at 12pm CST here: https://www.randacarrabba.com/wealthgen-method/
0R YOU CAN DM ME THE WORD WEALTH ON INSTAGRAM @randacarrabba
Love you big.
xo,
Randa