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The Rebranded Teacher
Lauren Fulton - The Rebranded Teacher
210 episodes
5 days ago
Ready to replace guesswork with a game plan? We dive into TPT’s latest seller updates and unpack how to use them to drive real revenue: unique buyers, carts, and a fresh set of calculated metrics that turn raw numbers into clear steps. I share how I read earnings per cart, earnings per view, and units per cart to spot where money leaks and how to plug them with bundles, add-ons, and smarter pricing. We explore the Product Insights tab to separate traffic issues from conversion issues. You’ll...
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Ready to replace guesswork with a game plan? We dive into TPT’s latest seller updates and unpack how to use them to drive real revenue: unique buyers, carts, and a fresh set of calculated metrics that turn raw numbers into clear steps. I share how I read earnings per cart, earnings per view, and units per cart to spot where money leaks and how to plug them with bundles, add-ons, and smarter pricing. We explore the Product Insights tab to separate traffic issues from conversion issues. You’ll...
Show more...
Entrepreneurship
Education,
Business,
Marketing,
Courses
Episodes (20/210)
The Rebranded Teacher
NEW Features on TpT - And How to Use Them!
Ready to replace guesswork with a game plan? We dive into TPT’s latest seller updates and unpack how to use them to drive real revenue: unique buyers, carts, and a fresh set of calculated metrics that turn raw numbers into clear steps. I share how I read earnings per cart, earnings per view, and units per cart to spot where money leaks and how to plug them with bundles, add-ons, and smarter pricing. We explore the Product Insights tab to separate traffic issues from conversion issues. You’ll...
Show more...
1 week ago
18 minutes

The Rebranded Teacher
#1 Mistake TPT Sellers Make in January 2026
Stop setting random goals that look good on paper and build a plan that actually grows your TPT store. We dig into the quiet reason January resolutions fail for sellers: a lopsided focus on traffic while ignoring conversion and customer retention. Views matter, but without a store that converts and a system that brings buyers back, more clicks just multiply frustration. We break the cycle with a simple, repeatable framework you can use to shape your 2026 profit plan. First, we unpack traffic...
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3 weeks ago
8 minutes

The Rebranded Teacher
7 Strategies for $500 Months in 2026
Ready to break the $100 ceiling and build toward consistent $500 months on TPT? We walk through seven practical strategies that compound: building an email list that actually drives clicks, dialing in TPT SEO so buyers can find you, and transforming previews into guided tours that sell. Along the way, we show how to read your data, identify conversion gaps, and replicate wins across a product line so each successful resource becomes a template for growth. We start with traffic you control - ...
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1 month ago
16 minutes

The Rebranded Teacher
Why Some TPT Stores Explode (And Others Stall Out)
What if the real reason your TPT store isn’t scaling has nothing to do with effort or even product quality? We dig into the hidden growth lever most sellers miss: building a simple, coherent sales machine that turns one resource into many repeat purchases. Instead of chasing the algorithm or piling up a cold email list, we map a clear path from strategic product lines to value‑first marketing and trust that compounds. We start by reframing growth around a product line that serves a specific ...
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1 month ago
18 minutes

The Rebranded Teacher
The Fastest Way to Make Your First (or Next) Sale on TPT
Ready to stop feeling invisible on Teachers Pay Teachers and start making sales with confidence? We break down a simple, repeatable strategy that helps you pick the right product, target the right buyers, and build real momentum—starting with a timely seasonal approach that delivers quick wins. Rather than guessing, we use search data to validate demand, identify first-page openings, and choose keywords that align with how teachers actually shop during high-interest holidays. We walk through...
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1 month ago
22 minutes

The Rebranded Teacher
Let's Talk About Your TPT Product Pricing Strategy
Price isn’t just a number on Teachers Pay Teachers—it’s a signal that guides clicks, conversions, and the algorithm’s attention. We dig into how buyers scan search results, what “fair value” looks like in context, and why a $0.50 tweak can lift both earnings and rank without sacrificing trust. I walk through a live case study of a one-page, eight-problem function notation activity with a unique emoji puzzle angle. We compare it against search results in the same keywords, map where most offe...
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1 month ago
16 minutes

The Rebranded Teacher
Your First $100 on TPT - A Step-by-Step Guide
Ready to make your first $100 on Teachers Pay Teachers without a big audience or ads? We walk you through the exact three-step plan that launched sales in a saturated pre-K niche: build one purposeful product you truly believe in, duplicate that winning structure across new themes, and time smart seasonal resources to test demand fast. Along the way, you’ll hear how a month-long, low-prep dinosaur unit outperformed cut-and-paste competitors by solving real classroom and homeschool pain points...
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2 months ago
18 minutes

The Rebranded Teacher
Fixing Low-Converting Listings on Teachers Pay Teachers
Ever wonder why a product with steady views still stalls at the checkout page? We walk through a live teardown of a fall pre-K morning work resource and show exactly how to pinpoint whether thumbnails or the preview are killing conversions. Using simple ratios—view to preview and preview to purchase—we turn a fuzzy problem into a clear plan, then apply it step by step with real numbers and an easy framework you can copy for any TPT listing. First, we map the buyer journey and explain why thu...
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2 months ago
18 minutes

The Rebranded Teacher
3 Types of TPT Emails You Should be Sending
Ready to turn a quiet list into a revenue engine? We break down a simple three-email rotation that builds connection, boosts deliverability, and drives confident purchases—without feeling pushy. After nine years on TPT and six-figure annual sales from email alone, Lauren shares the playbook that keeps subscribers engaged and eager to buy. First, we unpack engagement that actually matters: clicks, replies, and forwards. You’ll learn how these actions do double duty—cementing your brand in a s...
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2 months ago
11 minutes

The Rebranded Teacher
Balancing the Holidays and Your TPT Business
Holiday breaks can either recharge you or leave you scrambling—and for TPT sellers, the difference is planning. We dig into a simple framework for turning scattered days off from October through December into less stress now and more sales later, without sacrificing time with family. You’ll hear three clear paths—take the time fully off, create a balanced 50-50 split, or run a short, intentional sprint if you have a major goal—and how to choose the one that fits your season and personality. ...
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2 months ago
21 minutes

The Rebranded Teacher
How to Grow Your TPT Email List From Scratch
You don’t need a giant following to build a powerful email list—you need a clear plan, the right tool for your stage, and a freebie your audience actually wants. We walk through a practical, teacher-focused roadmap to get from “mom + 50” to thousands, with real numbers, platform trade-offs, and a system you can set up in a weekend. If you’ve been stuck wondering whether Flowdesk or ConvertKit fits your workflow and budget, we compare simplicity versus automation, how pricing changes impact gr...
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2 months ago
19 minutes

The Rebranded Teacher
How to Make TPT Products Fast!
What if you could turn one solid template into two profitable products—again and again—without burning out or blowing your budget? That’s the engine behind our 30-resources-in-under-10-hours sprint, and we’re pulling back the curtain on the exact system: build evergreen first, then smartly clone into seasonal versions with minimal, thoughtful changes. We start with the economics that drive better decisions for TPT sellers: seasonal items often sell in a short window and take longer to break ...
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3 months ago
19 minutes

The Rebranded Teacher
TPT Maternity Leave: My Prep Plan
Stepping away from your TPT business—whether for maternity leave or any planned absence—requires thoughtful preparation and realistic expectations. Drawing from my experience across three pregnancies while running a teacher-entrepreneur business, this episode walks you through the practical steps to ensure your store continues thriving while you focus on what matters most. First, establish your timeline and identify your non-negotiable tasks. For me, six weeks is my sweet spot—that period wh...
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3 months ago
22 minutes

The Rebranded Teacher
TpT Blinders On: 5 Things You Should NEVER Give Your Energy To
Finding yourself wasting precious hours scrolling through Facebook groups, comparing your TPT store to others, or stressing about platform changes that are completely outside your control? You're not alone. The TPT seller community is filled with noise that can easily derail your focus and drain your limited energy reserves. In this no-nonsense episode, I tackle the five most common distractions that prevent teacher-entrepreneurs from making meaningful progress in their businesses. From the ...
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3 months ago
15 minutes

The Rebranded Teacher
TpT Then & Now: Old Advice to Ignore
Remember when TPT felt like the promised land of passive income? When a feature in their newsletter could skyrocket your downloads overnight? Those days are behind us, but that doesn't mean you can't thrive as a teacher-seller in today's marketplace. The teaching resources landscape has fundamentally transformed. What worked brilliantly in 2018 might be holding you back in 2023. As someone who's navigated these changes while maintaining a successful business, I'm pulling back the curtain on ...
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3 months ago
20 minutes

The Rebranded Teacher
2 Alarming TpT Product Tech Trends to Get Ahead Of!
The educational technology landscape is shifting dramatically, and two alarming trends are reshaping how teachers can use TPT resources in their classrooms. If you've invested time creating digital materials or incorporating QR codes into your teaching resources, these changes could significantly impact your product's usability and your TPT sales. The first major shift involves statewide cell phone bans, with Texas leading this movement and other states following suit. While many teachers we...
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4 months ago
16 minutes

The Rebranded Teacher
3 Things TpT Sellers Waste Time On (and What to Do Instead)
If you've been pouring endless hours into your Teachers Pay Teachers business without seeing meaningful growth, you might be falling victim to one of the three biggest time-wasters plaguing TPT sellers. As someone who's navigated the TPT marketplace for nine years (five of them full-time), I've witnessed countless talented educators spinning their wheels on activities that simply don't drive results. The first culprit? Obsessive product revision. While quality matters, constantly updating yo...
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4 months ago
14 minutes

The Rebranded Teacher
3 Seasonal Product Strategies to Maximize Earnings
Ready to transform your seasonal TPT resources from potential time-wasters into profitable assets? This episode reveals the strategic difference between seasonal products that generate substantial income and those that simply drain your valuable time. As teacher-entrepreneurs, we face a unique challenge with seasonal resources - a short window to capitalize on seasonal traffic and limited time to optimize underperforming products. I'm sharing three data-driven strategies that eliminate guess...
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4 months ago
12 minutes

The Rebranded Teacher
The #1 TpT Growth Strategy That No One Talks About
Ready to revolutionize your approach to TPT success? This eye-opening episode challenges the common misconception that creating more products is the only path to growth. Instead, Lauren Fulton reveals the powerful strategy of "creating for views" – an algorithmic approach that helps your resources work smarter, not harder. Discover three game-changing tactics that can transform your product creation process. First, learn how combining two resource types into one product (like task cards acti...
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4 months ago
12 minutes

The Rebranded Teacher
Fix Your Product Descriptions & Make More Sales On TPT!
Is your TPT product description turning potential buyers away? As teachers scroll through countless resources, your description is often the final deciding factor before they hit "add to cart." In this episode, I reveal the secrets to crafting product descriptions that actually convert browsers into buyers. Drawing from my nine years of TPT selling experience (including outearning my teaching salary), I take you behind the scenes to show exactly how I transform lackluster product description...
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5 months ago
32 minutes

The Rebranded Teacher
Ready to replace guesswork with a game plan? We dive into TPT’s latest seller updates and unpack how to use them to drive real revenue: unique buyers, carts, and a fresh set of calculated metrics that turn raw numbers into clear steps. I share how I read earnings per cart, earnings per view, and units per cart to spot where money leaks and how to plug them with bundles, add-ons, and smarter pricing. We explore the Product Insights tab to separate traffic issues from conversion issues. You’ll...