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The Rebranding Masterclass
Ben Mukoma | Kenyan Grafik
15 episodes
2 days ago
The Rebrand Masterclass is for founders and executives of growing service businesses who feel held back by how they're perceived. You deliver great work. But bigger clients choose competitors who just look more credible. Hosted by Ben Mukoma of Kenyan Grafik, this masterclass unpacks why perception often beats performance β€” and how to close the gap. For service business leaders ready to position themselves where they truly belong. 🌐 https://www.kenyangrafik.com/ πŸ“Š C4 Brand Quiz: https://c4brandquiz.scoreapp.com/
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Entrepreneurship
Business
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All content for The Rebranding Masterclass is the property of Ben Mukoma | Kenyan Grafik and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Rebrand Masterclass is for founders and executives of growing service businesses who feel held back by how they're perceived. You deliver great work. But bigger clients choose competitors who just look more credible. Hosted by Ben Mukoma of Kenyan Grafik, this masterclass unpacks why perception often beats performance β€” and how to close the gap. For service business leaders ready to position themselves where they truly belong. 🌐 https://www.kenyangrafik.com/ πŸ“Š C4 Brand Quiz: https://c4brandquiz.scoreapp.com/
Show more...
Entrepreneurship
Business
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Don't Let AI Confusion Make You Look Outdated
The Rebranding Masterclass
10 minutes 15 seconds
1 month ago
Don't Let AI Confusion Make You Look Outdated

The internet is flooded with AI slop β€” low-effort, mass-generated content that looks impressive until you read twice. Your competitors are posting flashy AI demos while you stay silent, thinking, "We do real work, not gimmicks."

But here's the uncomfortable truth: in this season, silence can look like confusion. And confusion, in business, feels like risk.

This episode explores how to signal digital maturity without losing your humanity. Clients are quietly sorting firms into two categories: those who are learning and adapting, and those who look lost. The difference isn't in what tools you use β€” it's in what signals you send.

What you'll learn:

  • Why perception of digital maturity is now a trust signal
  • The Swahili proverb that captures AI adoption perfectly: "Mchagua jembe si mkulima" (He who is choosy about tools is no good farmer)
  • How to use AI for speed, not soul β€” automation without losing your voice
  • Why over-automation makes you forgettable (clients hire reassurance, not robots)
  • The three questions wise leaders ask before adopting new tools

You don't need a banner that says "AI-powered." You just need the small things to make sense: proposals that open beautifully on mobile, emails with smart follow-ups, dashboards that match your visual identity.

Use AI to become machine-efficient but human-authentic. The harvest belongs to those who read the season well.


πŸ“Š Take the C4 Brand Quiz: https://c4brandquiz.scoreapp.com/


🌐 Kenyan Grafik: https://www.kenyangrafik.com/

The Rebranding Masterclass
The Rebrand Masterclass is for founders and executives of growing service businesses who feel held back by how they're perceived. You deliver great work. But bigger clients choose competitors who just look more credible. Hosted by Ben Mukoma of Kenyan Grafik, this masterclass unpacks why perception often beats performance β€” and how to close the gap. For service business leaders ready to position themselves where they truly belong. 🌐 https://www.kenyangrafik.com/ πŸ“Š C4 Brand Quiz: https://c4brandquiz.scoreapp.com/