This will either make you feel seen — or slightly attacked.
If your business is growing but your brand still looks like your first year, there are clear signs. This episode walks through a 12-point checklist: from hesitating to share your website link, to your logo looking dated, to cringing when you open your own company profile.
If 5 or more of these hit home, your brand's probably not broken — just behind. And that gap between your reality and your reputation? That's The Credibility Gap.
What's covered:
📊 Take the C4 Brand Quiz: https://c4brandquiz.scoreapp.com/
🌐 Kenyan Grafik: https://www.kenyangrafik.com/
You've built a good business. You deliver real results. But when you go after bigger opportunities, clients choose someone else — even when their work isn't as good as yours.
This episode unpacks why perception often wins before performance gets the chance to speak. You've grown, your work has evolved, but your brand hasn't kept up.
You're playing at a higher level while still dressed for your first match.
What you'll learn:
📊 Take the C4 Brand Quiz: https://c4brandquiz.scoreapp.com/
🌐 Kenyan Grafik: https://www.kenyangrafik.com/