You've done the work. Built systems. Served clients with integrity. Built a reputation that didn't come cheaply.

But the moment you consider rebranding to match who you've become... there it is again. That whisper: "Who do you think you are?"

This episode explores the quiet version of imposter syndrome that creeps in when your growth outpaces your confidence — the ache of a soul expanding faster than the identity that carries it.

Many founders build their brands the same way they built their identities: to prove, to please, to perform. But eventually, that brand becomes too small for who you've become. You feel the tension: "I've grown — but my brand hasn't caught up."

What you'll learn:

• Why growth rarely feels like growth (the tree and the sky principle)
• The hidden cost of staying small — how undercharging and under-branding limit your impact
• Dr. Gabor Maté's lens on impostor syndrome: it's not incompetence, it's emotional residue
• Why "Who do you think you are?" is a frightened guardian, not your enemy
• The three proof questions that replace emotion with evidence
• Why a rebrand isn't a disguise — it's a reunion

Here's the twist most people miss: A rebrand, when done right, is not a new mask. It's a reunion. The outer expression finally meets the inner reality. The brand stops performing and starts aligning.

That's when the market encounters the truth — not the version of you designed to survive, but the version designed to lead.

📊 Take the C4 Brand Quiz: https://c4brandquiz.scoreapp.com/

🌐 Kenyan Grafik: https://www.kenyangrafik.com/