In this episode of the REDX Podcast, returning guest Shannon Quagliata, visionary CEO and founder of Open Houses Direct, shares how her innovative open house management and lead conversion platform is transforming the way real estate agents attract, verify, and follow up with leads. With over 20 years in real estate, Shannon dives into how agents can leverage data, technology, and consistency to turn open house visitors into ready-to-buy clients. Listeners will gain actionable strategies for increasing safety, professionalism, and conversion at every open house.

Here’s what you will discover in this episode…

• How to use verified digital check-ins to eliminate fake leads and ensure safer, more efficient open houses.
• Why consistency, preparation, and data tracking are the secret weapons of high-converting agents.
• How market shifts and buyer behavior changes have made open houses more powerful than ever for lead generation.

JUMP TO THESE TOPICS

00:45 – 💡 The Inspiration Behind Open Houses Direct: Solving Agent Pain Points

03:50 – 🏡 Why the Traditional Open House System Is Broken (and How to Fix It)

06:20 – 📈 Why Open Houses Are More Relevant Than Ever in 2025

09:40 – 🤝 The Power of a Personal Greeting and Verified Check-Ins

12:10 – 🔒 Safety, Verification, and Building Trust With Sellers

17:00 – 📝 Taking Personal Notes for Powerful Follow-Ups That Convert

21:30 – 💬 Tracking Open House Data and Understanding Conversion Ratios

26:10 – 📊 Using Data and Timing to Optimize Open House Success

29:50 – 🗓️ Consistency and Preparation: The Weekly Routine of Top Agents

34:40 – 🚀 The Future of Open Houses With AI and Emerging Technology

39:10 – 💭 Final Advice: The Mindset Shift Agents Need in the Next 90 Days

REACH SHANNON

⚡️ Website: https://openhousesdirect.com

⚡️ Facebook: https://www.facebook.com/shannon.endsleyquagliata/