Justin Loncaric reveals how he reignited his purpose, transformed his business through authenticity and consistency, and discovered the deeper meaning of success that begins when you stop chasing deals and start serving people.
(00:00) - Welcome Back to The REI Agent Podcast
(00:08) - Introduction to Guest Justin Loncaric from Canada
(00:30) - Justin Explains His Niche and Market Focus
(01:45) - How 20 Years in Real Estate Led to Finding a True Niche
(02:27) - The Catalyst That Changed Justin’s Career Direction
(04:43) - From Being Uncoachable to Fully Coachable
(05:06) - Discovering Jesslyn Uvell and The Listings Lab
(05:35) - Marriage, Motivation, and Taking Life Seriously
(05:54) - Working with His Mother’s Team and Learning the Buyer’s Side
(08:10) - How Buyer Experience Builds Trust and Expertise
(09:30) - Handling Protective Parents and Skeptical Buyers
(11:03) - The Aluminum Wiring Home Inspection Disaster
(13:11) - Learning from Failure and Asking the Right Questions
(14:02) - Building Trust Through Integrity and Transparency
(14:45) - Creating Raving Fans Through Genuine Care
(15:51) - The Power of Simple Communication in Real Estate
(16:19) - Turning Buyer Knowledge into Seller Expertise
(17:16) - Small Fixes That Add Big Value Before Listing
(18:37) - Overlooked Details That Make or Break Home Sales
(19:23) - Justin’s Hot Take: Staging Is BS
(20:09) - The Problem with Modern Staging Trends
(22:19) - Matching the Staging Style to the Story of the Home
(23:40) - Helping Buyers Tell Their Own Story
(24:56) - The Art and Psychology Behind Home Presentation
(25:22) - The Story of Your Home Questionnaire
(27:17) - Why Storytelling Is More Powerful Than Facts
(27:55) - Integrating Storytelling into Video Marketing
(29:06) - Using ChatGPT to Craft Listing Scripts
(29:33) - The Three Buckets of Content Strategy
(31:43) - How Personal Content Builds Trust and Connection
(34:51) - Consistency: The Key to Social Media Success
(36:41) - Why Not Every Client Is the Right Client
(37:10) - Integrity Over Income: Staying Honest in Pricing
(38:59) - Action Beats Perfection in Real Estate
(40:50) - The Life-Changing Quote from Neil deGrasse Tyson
(41:10) - Applying Purpose and Humanity to Real Estate
(42:54) - Book Recommendation: More Money, Less Hustle by Jesslyn Uvell
(43:03) - Where to Find and Follow Justin Loncaric
(44:43) - Final Thoughts from Mattias and Erica
(45:03) - The REI Agent Outro and Disclaimer
Contact Justin Loncaric
https://www.karenpaul.com/team-member/justin-loncaric/
https://www.facebook.com/justin.loncaric
https://www.instagram.com/justinloncaric/
https://www.linkedin.com/in/justinloncaric/
https://www.youtube.com/@justinloncaric3140
If Justin’s story reminded you that purpose and authenticity create real success, take that next step toward your transformation, visit https://reiagent.com