In this episode of the Remote Work Tribe podcast, we chat with Liz Joly, Marketing Lead at Focus Lab. We discuss using AI systems for brand guidelines, distribution, and differentiation in a saturated, noisy environment, encouraging authenticity, and overcoming the cringe factor, among other topics.  

Episode timestamps:

• One of the most exciting things Liz is working on these days. (0:35).
• Her take on AI. (1:24)
• Examples of how Liz and her team use AI. (2:02)
• What are brand guidelines? (3:51)
• Brand guidelines as an AI engine. (5:52)
• Distribution and differentiation in an AI-saturated landscape. (9:21)
• Distribution that breaks through the noise. (10:32)
• Authenticity from a company account perspective. (11:42)  
• How to encourage authenticity as a company and for individual employees? (12:48) 
• Sharing valuable content vs. oversharing. (14:38)
• Cringe mountain and how to get past the fear of posting. (16:24)
• Lightning round questions. (18:15)

We hope you enjoy it!

Links mentioned on the podcast:

• linkedin.com/in/lizjoly
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast we discuss the five most common messaging mistakes founders make and how to fix them.

Episode timestamps:

• Mistake 1: No clear messaging wedge (1:49).
• Mistake 2: No social proof above the fold (3:13).
• Mistake 3: Using FAQs as filler instead of objection fillers (4:04)
• Mistake 4: Vague non-empathy language. (5:24)
• Mistake 5: Hiding your pricing in demos. (7:08)

We hope you enjoy it!

Podcast links

• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat Arik Hanson, social media consultant for mid-sized and large companies. We discuss the importance of advocacy programs, the power of authenticity, social media platforms that are vital for brands today, AI influencers, and more. 

Episode timestamps:

• One of the most exciting things Arik is working on these days. (0:32).
• Why is employee advocacy so vital now? (0:59)
• What makes up a good employee program? (2:04)
• How to work with teams to set up employees for success in advocacy programs? (3:49)
• Ensuring the brand is well presented by employees on social media. (5:31)
• What are big and mid-sized companies doing in social now that works? (9:16)
• Authenticity and how companies can showcase it. (9:45)
• How to gain influence when launching advocacy programs? (11:30)  
• Most important platforms today for brands. (14:44) 
• What is working on LinkedIn right now? (15:58)
• How can brands maximize success when partnering with influencers? (17:38)
• Finding influencers that are true partners. (19:24)
• Arik’s take on AI influencers. (21:49)
• The future of AI in the space. (23:07)
• Lightning round questions. (26:10)

We hope you enjoy it!

Links mentioned on the podcast

• linkedin.com/in/arikhanson
• arikhanson.com
• arikchanson.substack.com
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Colin Kendall, Chief Marketing Officer at SC&H. We talk about his experience managing a hybrid team, how to align and make sure everyone is in sync, how to improve collaboration across the board, and more. 

Episode timestamps:

• What does Colin team look like at SC&H? (0:33).
• How to create an environment where a hybrid marketing team can work in sync? (2:45)
• What topics or meetings are better in-person vs. online? (7:00)
• Example of a meeting that was invaluable in-person.  (10:43)
• Deep dive on in-person vs. remote culture. (14:22)
• What is the optimal amount of time to be in-office for a hybrid team? (20:38)
• What to do to get hybrid collaboration right? (25:05)    
• Aligning teams in a hybrid culture. (28:11)
• Lightning round questions. (31:38)

We hope you enjoy it!

Links mentioned on the podcast

• linkedin.com/in/ckendall4
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Jeff Large, owner of Come Alive Creative. We talk about tech advancements around podcasting, having meaningful and interesting conversations with guests, AI and its impact in the industry, and more. 

Episode timestamps:

• What are the most surprising advancements in podcasting in the last 10 years? (1:07).
• AI and how it impacts podcasting. (2:42)
• How does Jeff think AI will impact AI in the next 10 years? (7:14)
• What has he learned about people and how they react once the mic is on? (9:29)
• How does Jeff work with hosts to make them feel more confident as interviewers? (12:08)
• Most common feedback for new podcast hosts. (16:03)
• Coming in underprepared or overprepared to a podcast recording. (17:56)   
• Jeff’s opinion about scripted vs. unscripted podcast episodes. (19:38)
• Understanding guests and how compelling they can potentially be. (22:45)
• What to do when you realize mid-recording your guest isn’t right for the show? (25:41)
• Non-obvious tips to show up authentically for podcast guests. (28:01)
• What psychological lessons has he learned after years of doing podcasts? (30:56)
• Lightning round questions. (33:26)

We hope you enjoy it!

Links mentioned on the podcast

• linkedin.com/in/jefflarge
• comealivecreative.com
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Lesley Pyle, founder and owner of HireMyMom.com. We discuss her backstory and what led her to start the business, hiring styles and onboarding, admin roles, and the impact of AI, using PR effectively, and more. 

Episode timestamps:

• Most interesting project Lesley is working on right now. (0:39).
• What inspired her to start this business? (1:13)
• What has not changed much with her niche since 2010? (3:23)
• What has changed in hiring styles in the last 10 years? (5:41)
• When did she know she needed a VA, and how did she train this person? (7:04)
• The impact of AI. (10:08)
• Common roles posted on hiremymom.com (12:03)
• Focus on North American markets. (13:10)   
• Are admin roles being replaced by AI? (14:38)
• What are some of the differences admin roles require today? (15:58)
• Are business expectations changing when it comes to hiring talent today? (17:47)
• Onboarding mistakes. (19:33)
• Onboarding lessons and updates. (20:51)
• Non-negotiables with SOPs. (22:47)
• SOPs in depth. (24:01)
• How her PR background has helped her grow her business. (26:05)
• How she applies her PR background to get HireMyMom in front of people. (27:00)
• Lightning round questions. (38:54)

We hope you enjoy it!

Links mentioned on the podcast

• HireMyMom.com
• HireMyMom.com/podcast
• linkedin.com/in/lspencerpyle
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with April Dunford, a practical positioning expert who helps teams accelerate marketing and sales. We discuss some of the mindset shifts she's had since writing her book, category creation, internal alignment and friction, positioning in the AI era, and more.

Episode timestamps:

• What inspired her to write Obviously Awesome? (0:52).
• Mindset shifts she’s had since the book came out? (3:25)
• Category creation. (7:53)
• Signs you actually need to create a category. (13:23)
• How to handle the lack of agreement of internal teams? (15:40)
• Internal agreement between teams in depth. (22:52)
• Non-obvious ways to align teams around positioning. (24:21)
• How often should you think about positioning updates? (28:50)   
• Evolving positioning around AI. (31:47)
• Lightning round questions. (37:20)

We hope you enjoy it!

Links mentioned on the podcast

• aprildunford.com
• linkedin.com/in/aprildunford
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we discuss the top 5 mistakes that AI SaaS businesses make when creating their homepage. From messaging problems to pricing and social proof, we walk through the most common mistakes we have found in our Clarity Jam sessions.

Episode Timestamps:

• Mistake 1: No clear messaging wedge. (1:30)
• Mistake 2: No social proof above the fold.  (3:03)
• Mistake 3: FAQs that fill space instead of killing objections. (4:18)
• Mistake 4: Vague non-empathetic language. (4:41)
• Mistake 5: Hiding your pricing. (6:38)

We hope you enjoy it!

Links mentioned on the podcast

• Clarity Jam Playlist
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Barrett Brooks, Executive Coach to World Class Creators. We discuss some of the most common challenges creators face, burnout, how to get more out of work, hiring well, delegating to grow and succeed as a creator, and more. 

Episode Timestamps:

• Common challenges highly successful creators face. (0:48)
• How do creators tackle burnout effectively? (3:22)
• How does Barrett help creators rethink their assumptions around work? (6:48)
• Burnout as an emotional problem vs. chronic overwork. (9:30)
• Rethinking delegation and rest. (11:23)
• Practical tips to reduce burnout. (13:55)
• Sabbatical and why they matter. (15:40)
• How to restart work after a sabbatical. (20:02)
• Is burnout a result of wrong hires or hiring avoidance? (23:09)
• Finding the right people for your company. (29:26)
• Lightning round questions. (40:40)

We hope you enjoy it!

Links mentioned on the podcast

• barrettbrooks.com
• goodworkshow.com
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Dev Basu, CEO at Powered by Search. We discuss the impact of AI in performance marketing, the importance of thinking beyond traffic when measuring success, team structure and evolution at PBS, executive presence, and more. 

Episode Timestamps:

• How is AI impacting search today, and what do they call it at PBS? (1:14)
• What changes has Dev noticed in the marketing space lately? (2:11)
• Why is traffic a problematic metric? (4:16)
• How does Dev stay on top of AI and encourage his team and clients to use it? (7:23)
• What is the most impactful AI agent they have built internally? (12:02)
• Has he seen any increase in the number of meetings or calls nowadays? (14:40)
• How has the PBS team structure evolved? (17:57)
• What are the growing pains when switching to a consultancy model? (19:58)
• 3 tips to develop your executive presence right away. (23:12)
• What does he look for when hiring people at PBS? (26:57)
• Go-to questions to improve your hiring screening process. (30:36)
• Lightning round questions. (35:39)

We hope you enjoy it!

Links mentioned on the podcast

• x.com/earthlingworks
• linkedin.com/in/devbasu
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Ruben Gamez, Founder at Bidsketch and SignWell. We discuss his work implementing and encouraging his team to use AI, the journey of finding and hiring a CEO, learnings from hiring a COO, delegating meaningful tasks, and more. 

Episode Timestamps:

• The most exciting project Ruben is working on these days. (0:45)
• Ruben’s work and implementation of AI. (2:22)
• Implementing AI with purpose. (8:24)
• Encouraging teams to use AI while meeting compliance standards. (10:20)
• How to ensure teams are not underrelying or overrelying on AI? (12:00)
• Using AI to empower your team. (15:45)
• How to hire a CEO? (21:36)
• What was Ruben looking for when hiring a COO? (30:15)
• What´s the most surprising thing Ruben has learned in hindsight by hiring for this role? (33:18)
• Lightning round questions. (36:36)

We hope you enjoy it!

Links mentioned on the podcast

• x.com/earthlingworks
• signwell.com
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode, we go into a selection of our favorite shows, showcasing diverse insights from a variety of engaging guests.

Our discussions range from effective marketing strategies that captivate audiences to tactical implementations that drive results, along with the fascinating role of artificial intelligence in shaping modern business practices. We provide a comprehensive overview of each show, highlighting key takeaways and what makes them worthwhile listens.

Shows discussed in this episode:

• Episode with Jason Cohen (1:40)
• Episode with Ryan Robinson (6:38)
• Episode with Mercer (9:32)
• Episode with Lexi Grant (13:17)
• Episode with Mallory Randall (16:52)
• Episode with Eric Doty (18:59)
• Episode with Sandra Rand (21:30)
• Episode with Chris Cunningham (23:54)
• Episode with Bernard Huang (26:51)
• Episode with Andy Crestodina (29:54)
• Episode with Brian Clark (32:55)

We hope you enjoy it. 

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Amanda Goetz, two-time founder, four-time CMO, and author. We discuss her new book, the writing and editing process, utilizing AI in a meaningful way, prioritizing tasks, and more. 

Episode Timestamps:

• Toxic Grit, Amanda’s book. (0:35)
• How did Amanda realize it was time to write this book? (1:20)
• What was it like ideating and writing the book? (3:50)
• Editing a book and working with an editor. (5:05)
• Does short-time writing make it harder to write a book? (6:55)
• Does AI help you think deeper? (8:53)
• How does Amanda use AI? (10:16)
• Using AI as a second brain. (13:59)
• Where do marketers go wrong when it comes to AI? (14:43)
• How does she get everything done and prioritize her work? (17:22)
• How to prioritize tasks? (21:06)
• Lightning round questions. (23:11)

We hope you enjoy it!

Links mentioned on the podcast

• amandagoetz.com
• toxicgrit.com
• linkedin.com/in/amandagoetz
• instagram.com/theamandagoetz
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Jacob Bank, founder and CEO at Relay.app. We discuss AI agents, creating a marketing setup with AI tools, the importance of taste and editing skills, founder-led marketing, future-proofing your career, and more.

Episode Timestamps:

• What excites Jacob the most about AI? (0:56)
• What is Jacob’s content marketing setup? (2:09)
• What is an AI agent? (4:53)
• How do you ensure whatever you do with AI is on brand and meets your standards? (7:14)
• Reconciling AI as a tool that facilitates life as well as the difficulties of clarity that are unlikely to be automated. (10:59)
• Content marketing's current and future state. (13:21)
• Scaling personalized founder-led marketing? (18:32)
• Ensuring brand equity across your organization. (19:50)
• Ensuring cultural alignment in your company. (22:36)
• Why does founder-led marketing come naturally to Jacob? (23:37)
• Are SaaS tools at risk given the barrier to creating tools is so much lower? (26:55)
• Why do product marketers generally start by trying to create their own CRM? (29:52)
• Skills that may increase in value in the near future. (31:20)
• What will happen to entry-level jobs now that we have AI? (33:33)
• What keeps Jacob up at night regarding AI? (37:14)
• How to level up your skills and future-proof your career? (40:02)

We hope you enjoy it!

Links mentioned on the podcast

• linkedin.com/in/jacobbank
• Relay.app
• youtube.com/@relayapp
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Carol Cox, Founder of Speaking Your Brand. We discuss the key ingredients to becoming a speaker, how to find the right event for you, how to get started as a speaker, the importance of LinkedIn and your network, and more.

Episode Timestamps:

• Choosing your niche. (0:44)
• Handling pushback when applying to be a speaker (3:15)
• Getting your first few appearances. (5:16)
• Underrated ways to get in front of the right event. (6:53)
• What to do and avoid when doing outreach? (8:12)
• Leveling up your speaking engagements. (10:34)
• When to speak for free vs. when to charge. (12:45)
• Leveraging network when you speak for free. (15:00)
• Finding the right event for you. (16:15)
• The pitching process and statistics. (18:11)
• Importance of social media for speaking engagements. (20:31)
• Optimizing your LinkedIn. (22:12)
• Importance of a focused personal brand vs. posting about a few topics that you know work. (23:30)
• The line between personal stories and oversharing. (28:53)
• Navigating self-doubt and imposter syndrome. (25:58)
• Common mistakes and how to prevent them. (30:51)
• Lighting round questions. (33:24)

We hope you enjoy it!

Links mentioned on the podcast

• speakingyourbrand.com/podcast
• speakingyourbrand.com/quiz
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Sal Abdulla, Founder at NixSheets. We talk about choosing to bootstrap vs. raising money, avoiding blindspots while growing, hiring, the importance of LinkedIn to grow a business and more. 

Episode Timestamps:

• How did Sal come up with the idea for Nixsheets? (0:35)
• Why go bootstrapped instead of raising funds? (2:15)
• What’s his approach to goal setting for the company? (2:53)
• How to avoid blindspots when building a product? (4:28)
• Balancing the service side of the business with the software side. (6:36)
• Prioritizing time and energy. (7:38)
• First hire at NixSheets. (8:35)
• How does Sal approach hiring? (9:29)
• What has he learned about delegating? (13:13)
• Delegating sales and marketing. (14:59)
• How to make sure you don’t become a bottleneck? (17:21)
• Keeping SOPs updated. (20:48)
• LinkedIn for a founder-led organization. (22:03)
• How to make time to create thoughtful content for LinkedIn? (23:15)
• Lighting round questions. (25:12)

We hope you enjoy it!

Links mentioned on the podcast

• linkedin.com/in/salabdulla
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Kyle Racki, Co-Founder and CEO of Proposify. We talk about his journey as a founder, leadership and coaching strategies, the importance of having the right people in the right roles, AI, and more.

Episode Timestamps:

• What is the most exciting thing Kyle is doing right now? (0:32)
• How has his role as a co-founder evolved? (1:20)
• What led Kyle to delegate less and jump back into the business? (2:46)
• How did COVID and the tech boom impact Proposify's growth? (4:46)
• Knowing what he knows today, what would Kyle do differently today, looking back to 2020? (6:35)
• The transition between running an agency vs. Proposify. (7:52)
• How did he realize he needed to go full-time into Proposify? (10:12)
• What roles did Kyle hire for at the start of Proposify? (13:00)
• Kyle's leadership style. (14:20)
• What does he look like when hiring managers and execs? (16:25)
• How do you ensure the right people have the right roles? (20:30)
• The manager myth and what to do about it. (23:05)
• Coaching strategies for managers and executives. (24:37)
• How to run 1:1? (26:51)
• How is AI shaping culture at Proposify? (28:28)
• AI today and in the future. (33:08)
• Lightning round questions (36:45)

We hope you enjoy it!

Links mentioned on the podcast

• linkedin.com/in/kyleracki
• proposify.com
• youtube.com/@ProposifyInc
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Jason Cohen, Founder of WP Engine and Smart Bear. We discuss his writing and overall process for Smart Bear, the importance of vulnerability and looking for the truth, strategy and clarity, note-taking processes, and more. 

Episode Timestamps:

• How did Jason’s voice evolve? (0:47)
• Publishing processes, drafts, and vulnerability. (5:13)
• What’s the line between vulnerability vs. oversharing? (9:17)
• Are there any ideas Jason keeps circling back to but has not quite nailed yet? (12:33)
• Is strategy a waste of time? (16:45)
• What’s Jason’s note-taking system? (24:40)
• Jason's drafts. (26:37)
• Mental models and beliefs Jason had to reconsider. (30:56)
• Lightning round questions. (33:13)

We hope you enjoy it!

Links mentioned on the podcast

• x.com/asmartbear
• bsky.app/profile/asmartbear.com
• smartbear.com
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Colleen Schnettler, founder of SaaS Marketing Gym. We talk about marketing momentum, repurposing, AI and content use cases, marketing as a competitive advantage, the opportunity to build your tools, outbound, and more. 

Episode Timestamps:

• How did Colleen get comfortable with marketing as a technical founder? (0:44)
• Keeping accountable when marketing feedback takes longer. (2:14)
• Systems that have helped her keep momentum. (2:57)
• Content repurposing. (3:52)
• How to ensure repurposed content is effective? (5:30)
• Using AI to repurpose content. (7:20)
• Use cases for AI. (8:18)
• Using custom GPT tools. (9:53)
• Using custom GPTs or other people’s custom AI tools. (11:42)
• The reason marketing matters more in the era of AI creation. (12:44)
• Are we all going to build our personalized tools? Is that the future? (14:00)
• When does she build an app vs. pay for a subscription? (15:02)
• What types of products won’t be as disrupted with AI? (16:29)
• AI agents. (19:12)
• Should you start building your personalized agents or try to build a SaaS? (21:40)
• The most significant shift she has seen is in SaaS with AI tools. (22:41)
• How to do outbound effectively. (25:50)
• Lightning round questions. (28:15)

We hope you enjoy it!

Links mentioned on the podcast

• linkedin.com/in/colleen-schnettler
• http://saasmarketinggym.com
• x.com/leenyburger
• bsky.app/profile/did:plc:jzl44daijmfmuvjhvk3vopax
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Mallory Randall, Head of Marketing at Interlaced. We discuss the importance of prioritizing the correct type of work, how to align internally and with other teams, becoming a financial partner, using AI, and more. 

Episode Timestamps:

• How does Mallory approach her day-to-day work? (0:54)
• How to figure out your priorities? (1:48)
• Alignment towards North Star goals. (3:09)
• How to have great conversations with stakeholders for collective success. (4:30)
• Positioning the marketing department as essential to the business. (6:30)
• How to delegate to ensure great work gets done. (8:32)
• The importance of seeing the big picture. (10:42)
• Managing your time effectively. (12:47)
• Meetings vs async work. (14:12)
• How to create a meeting agenda. (17:35)
• Using AI notetakers for meetings. (19:12)
• Using AI for marketing tasks. (20:02)
• Competitive analysis and AI. (22:03)
• Lightning round questions. (24:30)

We hope you enjoy it!

Links mentioned on the podcast

• instagram.com/masiler
• linkedin.com/in/mallorysiler
• mallory.randall@interlaced.io
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.