Growth in rental doesn’t come from flashy tactics. It comes from doing the basics well, consistently.In this episode, Don Hundley, founder and CEO of Iron Pulse, shares how rental companies should approach revenue growth in 2026. He breaks down why operational readiness has to come before marketing, what “blocking and tackling” really looks like, and how fundamentals like customer data, SEO, trade associations, and internal alignment drive sustainable growth.A practical roadmap for rental companies looking to grow the right way this year.
There are no shortcuts in building technology for the equipment industry.
In this episode, Charles Anderson, founder and CEO of Arrow, shares why persistence matters more than luck, how growing up as the youngest of 17 shaped his obsession with access to capital, and why he’s focused on making equipment transactions as simple as buying a book. He breaks down how data-driven pricing, integrated point-of-sale tools, and AI are changing the way dealers buy, sell, and manage heavy equipment.
Dot's Rentals has been family owned and women-led for 37 years. In this episode, Claire Torrans, Director of Operations, shares how her grandmother built the business from $500, why customer service is still their strongest advantage, and how Claire is modernizing operations with new tech while preparing to open their second location.
When Mike Rhima immigrated to the U.S. at 21, he didn’t speak English and hardly had any savings. Today, he runs EZ Equipment Rental in Dallas, built through customer obsession and steady growth.
In this episode of The Rental Roundtable, Mike shares how the ARA and TRA helped him enter the industry, the digital marketing strategy that drives his utilization, and the hands-on leadership style that keeps customers coming back.
In this episode of The Rental Roundtable, Dino Caparco, president of Taylor Rental in Rhode Island, shares how he transformed a struggling rental business through better equipment, stronger processes, and a team built on work ethic. He breaks down the steps behind his turnaround, what he would do again, and how he’s planning for future expansion.
In this episode of The Rental Roundtable, Kyle joins the Beyond the Build podcast to break down the future of rental software. He shares how AI agents, data migration improvements, and modern tools are transforming how rental companies operate and what teams should expect in the years ahead.
In this episode of The Rental Roundtable, Bekah Ware, Founder and CEO of NYAMARK, shares what makes marketing actually work for rental companies. From defining your ideal customer to aligning your team and measuring what matters, Bekah breaks down how clarity, consistency, and the right goals can turn marketing from frustration into profit.
In this episode of The Rental Roundtable, Dan Crowley, founder of Peer Executive Groups (PEG), shares what he’s hearing from hundreds of rental companies across the industry.
From AI adoption to strategic planning, Dan explains how technology, people, and community are shaping the next phase of growth, and why now is the time to start planning for 2026.
Every day, 14 to 18 construction workers die by suicide - a rate far higher than jobsite accidents.
In this episode, Dr. Vince Hafeli, President of Ajax Paving, shares his personal journey with depression and how it led him to champion mental health awareness across the construction industry. He explains why mental health has to start at the top, how leaders can use existing resources to make an impact, and what it means to truly lead with empathy.
Most rental companies try to serve everyone, but the smartest ones focus on the few who matter most.
In this episode, Nick Mavrick, CEO of BiltData.ai, shares how independents can use focus, data, and personalized service to outsmart national chains and build stronger, more profitable rental businesses. He explains why just 3% of customers can drive over 60% of your business, and how identifying and serving those top accounts can transform your growth strategy.
The global rental industry is evolving fast, and Australia offers a glimpse into its future.
In this episode, Rental Journal host Michael Larsen joins The Rental Roundtable to share lessons from Australia’s $6.5B rental market, where independents thrive by focusing on relationships, service, and specialty solutions. We also dive into what 200+ podcast interviews have taught him about leadership, authenticity, and the power of people in the equipment rental business.
Brandywine Rentals started as a small family business, but in the last decade, it’s grown from two employees to forty.
COO Haymond Meinhardt shares how learning every part of the business, from driving trucks to building a sales team, helped fuel that growth, and what it takes to scale a rental company in a competitive market.
Frustrated by poor service and outdated equipment, Jeff Van Dongen launched Econorent to raise the standard in equipment rental.
He shares how the company scaled quickly with young fleets, rural delivery, and a rental-first model, and why digital transformation in rental is accelerating fast.
Truck rental is exploding — and for good reason. Contractors are realizing that renting trucks offers tax advantages, predictable costs, and fewer headaches compared to owning.
In this episode of the Rental Roundtable, Chris Keys of Premier Truck Rental (PTR) explains why contractors are making the switch, how the AI-driven data center boom is fueling demand, and the culture and sales model that helped PTR scale to 15,000 trucks in just 11 years.
Rob Mayes, General Manager at Empower Rental Group, shares how he went from finance to running two rental branches, and what he’s learned along the way.
Hear how he navigated the shift from a scrappy independent to a national player and now a fast-growing regional company, why relationships are everything, how “scrappiness” gives smaller companies an edge, and where AI fits in without replacing people.
Mike LeMaster, CEO of Black Star Auctions, shares how rental companies can sell equipment faster and maximize returns through national and international buyers.
He explains why most traditional listings fail and how flexible auction strategies turn slow-moving or retiring fleet into profitable opportunities.
Video marketing is one of the most powerful yet underused tools in the equipment rental industry.
Dave Timpone, Marketing Director at Luby Equipment, shares how rental companies can capture authentic content with just a phone, repurpose it across LinkedIn, TikTok, YouTube, and Facebook, and use AI to save hours in content creation.
Learn practical strategies to boost engagement, generate leads, and turn everyday operations into high-impact marketing.
Most of the drilling industry still sees equipment ownership as the only option—but Rig Source CEO Jake Rockafellow is out to change that.
He shares how his team educates customers on renting vs. owning, builds a high-performance culture, and uses data systems to scale. Along the way, Jake reveals why in-person visits still win in a digital world and what the future holds for specialty rental.
This week’s Rental Roundtable features a rare insider perspective on one of the most influential companies in the rental industry. Joe Kondrup, co-founder of United Rentals and now CEO of Catalyst Strategic Advisors, joins Kyle alongside Josh Mosko, a 25-year rental veteran who recently joined Catalyst after helping build United’s early specialty business.In this episode:
Joe and Josh explain how technology, timing, and strategy shape the value of every rental business.
In this episode, Ben Bradshaw, Executive Vice President of North American Sales at Genie, shares insights from his 23-year journey from yard worker to executive leadership.
He explains why the days of casual drop-ins are over and how intentional, value-driven sales can set rental companies apart. You’ll learn:
How to build long-term, trust-based customer partnerships
Why deep knowledge of your customer’s business is your biggest sales advantage
Strategies for independents to compete against national firms
The power of focusing on a specific market niche
Career advice to bloom where you’re planted and excel in your current role
Hear stories, lessons, and practical strategies to strengthen customer relationships and grow in today’s competitive rental market.