The Responsible Marketing Podcast

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The Responsible Marketing Podcast

Jo Long

29 episodes

2 weeks ago

I was absolutely blown away when today’s guest agreed to take time out of his crazy busy schedule to join me on the podcast. You might have caught him on one of his many speaking events during the year or seen some of his own podcast and social content, but for the next 50 minutes or so, he is my guest, and I couldn’t wait until next season to release this recording. So I am delighted to gift you this bonus episode of Season 4 of The Responsible Marketing Podcast with Kennedy, Email Marketing...

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I was absolutely blown away when today’s guest agreed to take time out of his crazy busy schedule to join me on the podcast. You might have caught him on one of his many speaking events during the year or seen some of his own podcast and social content, but for the next 50 minutes or so, he is my guest, and I couldn’t wait until next season to release this recording. So I am delighted to gift you this bonus episode of Season 4 of The Responsible Marketing Podcast with Kennedy, Email Marketing...

Show more...

Episodes (20/29)

The Responsible Marketing Podcast

S4, Bonus Episode (8): Kennedy, Email Marketing Geek / Email Marketing Heroes

I was absolutely blown away when today’s guest agreed to take time out of his crazy busy schedule to join me on the podcast. You might have caught him on one of his many speaking events during the year or seen some of his own podcast and social content, but for the next 50 minutes or so, he is my guest, and I couldn’t wait until next season to release this recording. So I am delighted to gift you this bonus episode of Season 4 of The Responsible Marketing Podcast with Kennedy, Email Marketing...

2 weeks ago

54 minutes

The Responsible Marketing Podcast

S4, Episode 7 - Astley Fenwick, Astley Fenwick Consultancy

Today’s guest is Astley Fenwick, an energy management consultant based in the north east of England. Astley works with large organisations to discover their energy leaks, remedies and how to make their usage more efficient to help them save money, protect the business and positively impact the environment. Astley and I talk about 👷🏼‍♂️ his career from electrical engineer to energy management consultant, and how the engineer in him will never die 💡 some new projects Astley has up his sleeve th...

3 weeks ago

1 hour 1 minute

The Responsible Marketing Podcast

S4, Episode 6 - Suzanne Thomas, Mud and More

My guest in today’s episode is Suzanne Thomas from Mud and More, based in the north east of England, who took a break between classes to tell us more about how she started, why Mud and More, and what’s next for her and founding partner, Vicky Hindle. Suzanne and I discuss 🌳 Suzanne’s family legacy with nature 👩🏼‍🎨 how confidence is key to opening up creativity, as is failing. 🏺 would potters be our saviours in a zombie apocalypse 🪄 and the magical effects of working with clay And as a ...

1 month ago

49 minutes

The Responsible Marketing Podcast

S4, Episode 5 - Carly Payne, Moments Cafe, Barnard Castle

Today’s guest is cafe owner and super talented cake maker, Carly Payne, who runs Moments Café in Barnard Castle. From a background that has pretty much always incorporated some sort of baking or cooking, Carly’s reputation reaches far and wide in the north east for her fantastic food and her brilliantly inclusive menu. Carly and I discuss 🫂 the frustrations of an industry that doesn’t always take responsibility and care for its clientele 👭 Moments’ own social impact in the local area 🌳 t...

1 month ago

33 minutes

The Responsible Marketing Podcast

S4, Episode 4 - Louise Cooper, UGlow Ltd.

My guest in this episode is the phenomenal Louise Cooper, engineer, beautician and now founder of the revolutionary tanning product UGlow. I had the best time recording this episode because Louise is so full of inspiration, enthusiasm and drive, you just can’t help getting caught up with it. Louise and I discuss 💥 how a teenage bedroom disaster kicked off some reverse engineering 👩🏼‍💼 the revelation that when it comes down to it nobody loves your business like you do 💚 that sustainability isn...

2 months ago

1 hour 2 minutes

The Responsible Marketing Podcast

S4, Episode 3 - Kelly Smith, Spelk Studio

Today’s guest is Kelly Smith, founder of award-winning Spelk Studio, based in the north east of England. Spelk Studio specialise in bespoke and small batch furniture and kitchen design, championing sustainability and responsible sourcing. Kelly and I discuss: 🧑🏼‍🎓 some of the misinformation within the furniture industry and why education is key 🥉 Spelk Studio's progress in attaining the Investors Environment Bronze accreditation 🔢 the challenge of ‘fast furniture’ with some terrifying stats 🔗...

2 months ago

51 minutes

The Responsible Marketing Podcast

S4, Episode 2 - Julia Dietmar, Open Wardrobe

My guest today is Julia Dietmar from Open Wardrobe, based in California, a web based app and platform driving mindful dressing and responsibility within the garment industry. Julia and I talk about 📊 stats and facts about the garment industry and us consumers 🛍️ AI versus high street shopping and who wins in the least harmful impact stakes 🚀 Julia’s plans to drive change in the industry from the bottom up 🚧 the challenges of growing a tech business at speed, with authenticity and the stigma ...

3 months ago

43 minutes

The Responsible Marketing Podcast

S4, Episode 1 - Josh Troche, Pedal Stomper Productions

I am super excited about today’s guest, not just because he is a brilliant podcaster producer and has two of his own, but because he is my first international guest. Josh Troche is based near Cleveland in the US and offers all aspects of videography, podcasting and creative marketing. (Quick aside – apologies for the slightly glitchy sounds towards the beginning. Tech isn’t always perfect, but it does prove we’re live and we're real!) Josh and I discuss: 📖 storytelling with intention an...

3 months ago

55 minutes

The Responsible Marketing Podcast

S3, Episode 7 - Sarah Thackray, Beacon House Events

Today’s guest is Sarah Thackray from Beacon House Events based in the north of England. Beacon House Events is causing a real stir in the events industry, as well as the SME sector, leading the way in event sustainability and responsibility. Sarah and I talk about 🙃 the forward thinking ways Beacon House Events measures the impact of the events they organise and host, as well as the revelation as to what the biggest contributor is. 🧠 the psychology of humans not wanting to stand out from the ...

3 months ago

56 minutes

The Responsible Marketing Podcast

S3, Episode 6 - Steve Messam, Installation & Creative Environmental Artist

Today, I am joined by Steve Messam, an incredible and humble artist creating temporary art installations around the world that bring together culture, landscape and narrative. Steve and I discuss 🙃 the enjoyment of provoking discussion, 🧠 the conundrum of ‘corporate memory’ in the growth and success of sustainability and responsibility, 👩🏼‍🏫 the old adage of failure is learning, 🍻 and Steve gives us a brilliant pub quiz fact! The book Steve recommends is The Architect Of Ruins – Herbert...

4 months ago

53 minutes

The Responsible Marketing Podcast

S3, Episode 5 - Miles Watkins, Founder of Stuff4Life and Xeroc

Today, I am joined by Miles Watkins, one of the founders of Stuff4Life and Xeroc, both incredible propositions addressing the circular economy in two of arguably the toughest industries out there. I totally geeked out about tech, legislation and the human psychological influence on behaviours and attitudes to responsibility and the circular economy in this episode, plus while it’s vital to have welfare and environment at the core of a business, profit is equally as important. Miles and I disc...

4 months ago

57 minutes

The Responsible Marketing Podcast

S3, Episode 4 - Annie Soulsby, The Sustainable Life Coach

Today, I am joined by Annie Soulsby, founder of The Sustainable Life Coach. Annie had no choice, she was born into sustainability by default and ever since has studied, worked in corporate or founded organisations with sustainability as an underlying thread. She prides herself on being an educator, a facilitator and an explainer for how to and what we can gain from embracing sustainability both in a work and personal environment. Annie and I talk about 🤑 the relationship between materialism, ...

5 months ago

1 hour 4 minutes

The Responsible Marketing Podcast

S3, Episode 3 - Barrie McDermid, The Punctuation Show & About Small Business Podcast

This time I am joined by Barrie McDermid, star of The Punctuation Show and fabulous host of the About Small Business Podcast. Barrie’s background in the education sector resulted in him launching The Punctuation Show to support children, their parents and schools in learning and enjoying the English language, not necessarily an easy feat! Passionate about people’s backgrounds and how they have found their purpose, Barrie uses podcasting as a way to showcase small businesses and their owners t...

6 months ago

1 hour 8 minutes

The Responsible Marketing Podcast

S3, Episode 2 - Laura Norman, Founder of Chroma Marketing

This time, I am joined by Laura Norman, owner and founder of Chroma Marketing. Chroma Marketing specialise in creating and delivering sustainable marketing strategies, bringing clarity, direction, confidence and infectious fun to her clients’ marketing activity. Highly passionate, Laura holds some high values and is dedicated to learning and educating both our industry and her client base in how sustainability has to be in the mix for organisational longevity. Laura and I talk about 🪄 the mea...

6 months ago

45 minutes

The Responsible Marketing Podcast

S3, Episode 1 - Helen Neal, Founder of HN Communications

Today I am joined by Helen Neal, Founder of multi-award-winning sustainability communications consultancy, HN Communications. HN Communications works globally with corporates and NGO’s crafting comms to authentically and honestly talk about sustainable business practice and progress. Sometimes, a particularly difficult arena to navigate with the fear of green washing, blue rinsing and social washing, communicating about progress and achievements is important not just for brand reputation and ...

7 months ago

55 minutes

The Responsible Marketing Podcast

S2, Episode 7 - Jo Long, Founder of Jo Long Consulting and The Responsible Marketing Podcast

Today it’s me in the hot seat! I feel so proud of how this podcast has been received and wanted to thank you, my lovely listeners and YouTube watchers, for all your support, so I thought I’d complete Season 2 with a bit of a round up of why I started the podcast in the first place, what I hope it will give back, and some super easy tips to start your own organisation’s journey into becoming more responsible and how it can be used for truly impactful marketing. Highlights (in my humble opinion...

8 months ago

34 minutes

The Responsible Marketing Podcast

S2, Episode 6 - Richard Linsley, Priors Mills C of E Primary School, Billingham

This time I am joined by Richard Linsley, Head Teacher at Priors Mill C of E Primary School, based in Billingham in the north east of England. Richard has been in education for over 25 years, moving from teaching to leadership roles, and just before this recording, I was lucky enough to take part in careers week at the school, talking with Year 4 pupils about their aspirations for their future as well as the pro’s and con’s of being employed versus self-employment and what to consider when se...

8 months ago

37 minutes

The Responsible Marketing Podcast

S2, Episode 5 - Tony Underwood, Believe Solutions Ltd.

My guest on this episode is Tony Underwood, Co-founder of Believe Solutions Ltd. an organisation championing positive outcomes for all stakeholders through social action and impact. You might know Tony from his previous careers as an England Rugby Union player turned pilot, but now is bridging the gap between communities and the private sector through a new enterprise, Believe Solutions alongside business partner Liz Byrne, reinforcing the importance and benefits of fierce care. I can’t deny ...

9 months ago

1 hour 5 minutes

The Responsible Marketing Podcast

S2, Episode 4 - Mollie Nathan, redpill Marketing Agency

Midway through Season 2, my guest for this episode is Mollie Nathan, Creative Lead & Art Direction for Creative Projects at redpill marketing agency. redpill is a market leading and groundbreaking influencer marketing agency, setting the industry alight with a more conscious and impactful project creation and delivery. Influencer marketing hasn't always had the best reputation but redpill's outlook and values are definitely turning that on its head. We chat about: 🤝 how culture has ...

9 months ago

42 minutes

The Responsible Marketing Podcast

S2, Episode 3 - Simon Raybould, Presentation Genius

And here we are already at episode 4 of Season 2! In this episode, I talk with Simon Raybould, known as the Presentation Genius and total guru for effective communication. We had such a lot of fun recording this episode, not least of all due to a little furry friend of the canine type who kept us on our toes. See if you can spot any references to her 🤣 We chat about: 🔬how Simon’s career in human science research led him into heightening communication, 📖 storytelling and how to use it more eff...

10 months ago

1 hour 3 minutes