@RitualsCosmeticsGlobal has opened its newest flagship at 297 Oxford Street, London. And it’s unlike anything the brand has built before.In this exclusive tour and interview, Alex Rezvan sits down with:
• Annemarie Forsyth — Managing Director UK & Ireland• Richard Lems — Executive Director Format & Design
Together, they reveal the design philosophy, customer-experience thinking, community strategy and the technology mindset that shaped this extraordinary store.
You’ll hear the story behind removing an entire floor to create a soaring atrium, how the Water Island anchors the brand experience, why the Mind Oasis is already fully booked for days, and how Rituals views the next five years of retail through wellbeing, community, and immersive physical spaces.
If you're in London, Rituals Oxford Street opens today.📍 297 Oxford St, London W1D 2JL
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--------⏱️ Timestamps00:00 – Welcome inside Rituals Oxford Street00:09 – Richard on the new flagship and design vision00:37 – Why this store is uniquely special01:07 – Removing floors, creating space & building the atrium01:33 – The Rituals tree and signature entrance experience01:39 – Designing the store path & creating constant discovery02:27 – Where the tour begins: Water Island02:48 – AnneMarie Forsyth joins the tour03:11 – Tourism vs local customers on Oxford Street03:30 – How Rituals activates community & loyalty03:50 – Mind Oasis demand and customer behaviour04:39 – The role of the Water Island in the customer journey05:03 – Demonstration of the Rituals three-step routine06:01 – How Rituals thinks about technology in-store06:41 – Empowering female leaders: AnneMarie’s advice07:48 – Returning to Richard for the second half of the tour08:14 – The energy shift when entering the Mind Oasis08:25 – Why the Mind Oasis matters for modern wellbeing09:06 – How design triggers a slower pace09:24 – Continuous improvement across 1400+ stores10:12 – Technology: invisible, supportive, never distracting11:13 – Community, relevance and premium hubs12:01 – Richard’s favourite parts of the store12:48 – Creating a home-like feeling through fixtures & lighting13:45 – Why lighting is undervalued in retail design13:55 – Invitation to visit the Oxford Street flagship--------#TheRetailPodcast #Retail, #Rituals, #RetailDesign, #OxfordStreet, #StoreOpening, #RetailExperience, #CustomerExperience, #RetailInnovation, #BeautyRetail, #LuxuryRetail, #Wellbeing, #MindOasis, #TheRetailPodcast, #RetailNews
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