In this episode of The Revenue Room Podcast, Heather Holst-Knudsen sits down with Diana Florescu, Founder and CEO of Media for Growth, to unpack one of the most powerful alternative funding models reshaping consumer brand growth and media monetization today: Media for Equity. With more than 25 years of global precedent and recent expansion from Europe into the U.S., Media for Equity is gaining momentum as media companies and brands rethink capital efficiency, valuation, and long-term growth. ...
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In this episode of The Revenue Room Podcast, Heather Holst-Knudsen sits down with Diana Florescu, Founder and CEO of Media for Growth, to unpack one of the most powerful alternative funding models reshaping consumer brand growth and media monetization today: Media for Equity. With more than 25 years of global precedent and recent expansion from Europe into the U.S., Media for Equity is gaining momentum as media companies and brands rethink capital efficiency, valuation, and long-term growth. ...
From Legacy to Tech-Enabled: How MEDQOR is Transforming Healthcare Media
The Revenue Room™, by H2K Labs
50 minutes
6 months ago
From Legacy to Tech-Enabled: How MEDQOR is Transforming Healthcare Media
In this episode, Heather sits down with Brian Weaver, the innovative mind behind Chronicle, MEDQOR's proprietary data platform that is redefining how B2B media companies deliver performance and prove ROI. Brian shares the story of acquiring MEDQOR in 2009—then a traditional print publisher—and turning it into a data-powered marketing engine that delivers buyer intelligence, real-time leads, and measurable outcomes. He pulls back the curtain on how Chronicle combines AI, CRM integration, and p...
The Revenue Room™, by H2K Labs
In this episode of The Revenue Room Podcast, Heather Holst-Knudsen sits down with Diana Florescu, Founder and CEO of Media for Growth, to unpack one of the most powerful alternative funding models reshaping consumer brand growth and media monetization today: Media for Equity. With more than 25 years of global precedent and recent expansion from Europe into the U.S., Media for Equity is gaining momentum as media companies and brands rethink capital efficiency, valuation, and long-term growth. ...
