The Revenue Room™, by H2K Labs

EXPLORE

Society & Culture

© 2024 PodJoint

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/26/ea/ed/26eaedf3-7059-d032-db1d-988b2b21ef02/mza_449912317125970612.jpg/600x600bb.jpg

The Revenue Room™, by H2K Labs

Heather Holst-Knudsen, CEO, H2K Labs

42 episodes

6 days ago

In this episode of The Revenue Room Podcast, Heather Holst-Knudsen sits down with Diana Florescu, Founder and CEO of Media for Growth, to unpack one of the most powerful alternative funding models reshaping consumer brand growth and media monetization today: Media for Equity. With more than 25 years of global precedent and recent expansion from Europe into the U.S., Media for Equity is gaining momentum as media companies and brands rethink capital efficiency, valuation, and long-term growth. ...

Show more...

All content for The Revenue Room™, by H2K Labs is the property of Heather Holst-Knudsen, CEO, H2K Labs and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

In this episode of The Revenue Room Podcast, Heather Holst-Knudsen sits down with Diana Florescu, Founder and CEO of Media for Growth, to unpack one of the most powerful alternative funding models reshaping consumer brand growth and media monetization today: Media for Equity. With more than 25 years of global precedent and recent expansion from Europe into the U.S., Media for Equity is gaining momentum as media companies and brands rethink capital efficiency, valuation, and long-term growth. ...

Show more...

Episodes (20/42)

The Revenue Room™, by H2K Labs

Media for Equity: How Media Companies Can Fuel Growth in Consumer Brands with Diana Florescu

In this episode of The Revenue Room Podcast, Heather Holst-Knudsen sits down with Diana Florescu, Founder and CEO of Media for Growth, to unpack one of the most powerful alternative funding models reshaping consumer brand growth and media monetization today: Media for Equity. With more than 25 years of global precedent and recent expansion from Europe into the U.S., Media for Equity is gaining momentum as media companies and brands rethink capital efficiency, valuation, and long-term growth. ...

6 days ago

54 minutes

The Revenue Room™, by H2K Labs

The Metric Obsession Quietly Weakening B2B Brands

In this episode of The Revenue Room™, Heather Holst-Knudsen sits down with Janice Liu, a seasoned media executive and transformation leader, to unpack what it really takes to modernize legacy media and data businesses in a world defined by constant disruption. Janice shares candid lessons from leading through acquisitions, restructuring operating models, and rebuilding growth engines across complex organizations. Together, they explore the intersection of leadership, culture, data, and AI — a...

3 weeks ago

49 minutes

The Revenue Room™, by H2K Labs

Data, Disruption, and the Future of Associations

In this episode of The Revenue Room™, Heather Holst-Knudsen sits down with Christine Shaw, CEO and President of Naylor Association Solutions, to explore how modern associations are transforming their business models in a data-driven, AI-accelerated world. Christine shares how her leadership was shaped in high-velocity environments at PennWell and Future PLC, why clean data is the ultimate stabilizer in disruption, and how she built the business analyst role that now powers insights and decisi...

3 weeks ago

44 minutes

The Revenue Room™, by H2K Labs

The Blind Spot Slowing Down B2B Media Growth

In this episode of The Revenue Room™, Heather Holst-Knudsen sits down with Sean Griffey, co-founder and former CEO of Industry Dive, one of the biggest B2B media success stories of the past decade. Sean shares the real playbook behind scaling Industry Dive from five scrappy newsletters into a multi-vertical powerhouse that reached millions of executives, generated $100M+ in revenue, and ultimately sold to Informa for over $500M. Heather and Sean unpack what made the model work—from niche-audi...

3 weeks ago

50 minutes

The Revenue Room™, by H2K Labs

The Strategic Shift Behind EndeavorB2B's Growth and Why It Matters for the Entire Industry

In this episode of The Revenue Room™, Heather Holst-Knudsen sits down with Amanda Landsaw, Chief Marketing Officer at EndeavorB2B, to unpack how one of the industry’s largest B2B media and intelligence platforms is transforming into a modern data-driven growth engine. From rebranding a legacy publisher into a full-scale intelligence business, to redefining audience value, to building privacy-first data systems that still unlock revenue—Amanda offers a candid, strategic look at what it really...

4 weeks ago

52 minutes

The Revenue Room™, by H2K Labs

Patterns, People, and the Power of Authentic Leadership: My Conversation with Blair LaCorte

In this powerful and wide-ranging conversation, Heather Holst-Knudsen sits down with Blair LaCorte—Founder and Managing Director of LaCorte Ventures —to unpack what truly drives performance, transformation, and long-term success in business and in life. Blair has led and scaled companies across aviation, entertainment, AI, private equity, and tech. He’s built the world’s largest private charter airline, run the global leader in live event production, navigated major turnarounds, and coached s...

1 month ago

1 hour 5 minutes

The Revenue Room™, by H2K Labs

Unlocking the Untapped Power of Attendee Advocacy with InGo CEO, Michael Barnett

In this insightful conversation, Heather Holst-Knudsen sits down with Michael Barnett, CEO of InGo, and a leading expert in digital transformation and data-driven business strategies to explore the systems, processes, and leadership approaches that drive predictable revenue growth in complex B2B environments. Michael shares practical strategies for building revenue operating plans, aligning critical roles, and using data to uncover opportunities and measure impact—while also highlighting the ...

1 month ago

46 minutes

The Revenue Room™, by H2K Labs

The Future of Media Is Data-Fueled: How Future PLC & Bombora Are Rewriting the Rules of Revenue

In this powerful conversation, Heather Holst-Knudsen sits down with two industry innovators—Allison Markert of Future PLC and Jaime Schultheis of Bombora—to unpack how data, AI, and intent intelligence are redefining the future of media and revenue growth. Together, they reveal how Future PLC’s massive B2B portfolio is leveraging first-party and intent data to uncover hidden buyers, build audience intelligence, and measure real business impact—while also tackling the leadership and cultural s...

2 months ago

49 minutes

The Revenue Room™, by H2K Labs

From Startup to Scale: Jerry Li’s Playbook for the Next Economy

In this episode of Revenue Room™, Jerry Li shares his hard-won lessons on building, scaling, and thriving in the age of AI. From navigating the leap from startup scrappiness to sustainable scale, to reshaping work and leadership for the next economy, Jerry’s playbook is equal parts visionary and practical. You’ll learn how to: Rethink growth strategies beyond short-term winsLead teams through rapid innovation cyclesHarness AI without losing the human edgePrepare your business for the economy...

4 months ago

51 minutes

The Revenue Room™, by H2K Labs

Branded or Buried: Pete Pachal on Why AI Will Expose the Real Value of Media

In this episode of The Revenue Room™, Pete Pachal, founder of The Media Copilot and longtime tech journalist, joins Heather Holst-Knudsen for a sharp, future-forward conversation on how AI is reshaping the media landscape. From the decline of brand trust to the rise of zero-click content, Pete unpacks the brutal clarity that AI brings—and why it may force media companies to finally prove their real value. Key Topics Discussed: Why AI’s biggest disruption isn’t productivity—it’s radical transp...

5 months ago

56 minutes

The Revenue Room™, by H2K Labs

Owning the Room: Samantha Skey on AI, Imposter Syndrome, and Leading with Intention

In this episode of *Revenue Room™, Samantha Skey, CEO of SHE Media, shares her bold, human-centered take on leadership, AI disruption, and the future of digital publishing. From reframing imposter syndrome as a systemic issue to building a diversified media model grounded in authenticity, Samantha offers a masterclass in leading with courage, clarity, and purpose in a time of massive change. Key Topics Discussed: -How Samantha approaches leadership with a focus on ethics, empathy, and long-...

5 months ago

47 minutes

The Revenue Room™, by H2K Labs

Zero-Click Futures and AI Truths: How Tag Digital is Redefining Event Marketing

What do hamster photos, AI-powered marketing, and global event domination have in common? In this episode, Heather Holst-Knudsen sits down with Laura Davidson, CEO and co-founder of Tag Digital, to uncover how she turned a scrappy startup into a global performance marketing powerhouse for events. From their first client win with UBM to building AI-powered digital twins and tackling the zero-click future, Laura shares bold insights on data, creative, authenticity, and the leadership grit it ta...

6 months ago

46 minutes

The Revenue Room™, by H2K Labs

Reinventing Event Revenue: Michelle Troop on Customization, AI Tools, and Selling Beyond the Booth

In this episode of The Revenue Room, host Heather Holst-Knudsen speaks with Michelle Troop, Chief Revenue Officer of Ai4, the world’s largest artificial intelligence event. Michelle shares how she helped scale Ai4 from boutique gatherings into an 8,000+ attendee juggernaut—and how her entrepreneurial mindset has led to multiple successful event acquisitions. She breaks down the playbook behind Ai4’s revenue transformation, including: How to enable your sales team to go beyond square footageWh...

6 months ago

49 minutes

The Revenue Room™, by H2K Labs

From Legacy to Tech-Enabled: How MEDQOR is Transforming Healthcare Media

In this episode, Heather sits down with Brian Weaver, the innovative mind behind Chronicle, MEDQOR's proprietary data platform that is redefining how B2B media companies deliver performance and prove ROI. Brian shares the story of acquiring MEDQOR in 2009—then a traditional print publisher—and turning it into a data-powered marketing engine that delivers buyer intelligence, real-time leads, and measurable outcomes. He pulls back the curtain on how Chronicle combines AI, CRM integration, and p...

6 months ago

50 minutes

The Revenue Room™, by H2K Labs

The Revenue Room™ with Anne Lafère, Group CEO, Easyfairs

In this episode of The Revenue Room Podcast, Heather Holst-Knudsen sits down with Anne Lafère, Co-CEO of Easyfairs, to explore how the company is transforming the events industry through deep digital integration, centralized technology, and a fiercely data-driven culture. Anne shares how Easyfairs uses AI to improve personalization, predict attendee no-shows, and enhance both customer and employee experience. They discuss the company’s transition from family-owned to private equity-backed, th...

8 months ago

42 minutes

The Revenue Room™, by H2K Labs

The Revenue Room™ with Orson Francescone, Managing Director, FT Live

In this episode of The Revenue Room, host Heather Holst-Knudsen sits down with Orson Francescone, Managing Director of FT Live—the global events division of the Financial Times. Under Orson’s leadership, FT Live has delivered record-breaking growth, producing over 240 events in 2024 alone. Join us as we explore Orson’s 20-year journey in the B2B events industry, from his early days as a conference producer to running massive global trade shows, and now leading one of the most innovative event...

9 months ago

55 minutes

The Revenue Room™, by H2K Labs

The Revenue Room™ with Tina Hannagan, EVP/GM, Fusable

In this episode, Tina Hannagan, EVP & GM of Asset Intelligence at Fusable, shares how she led the transformation of Fusable from a traditional media business into a data powerhouse. Tina discusses the journey from siloed brands to a unified data strategy, the importance of strategic partnerships, and how data integration enhances customer value. She also dives into the role of AI, sales transformation, and leadership development in building a modern revenue organization. 🔹 Key Topics: Bre...

10 months ago

54 minutes

The Revenue Room™, by H2K Labs

The Revenue Room™ with Narisa Wild, CDO, Clarion Events North America

Narisa Wild, Chief Digital Officer at Clarion Events North America, joins The Revenue Room to share her expertise in leading digital transformation and championing AI-driven initiatives in the events and media industries. From building customer-centric experiences to leveraging cutting-edge technologies, Narisa provides actionable insights on how businesses can future-proof themselves while creating value for customers and employees alike. This episode is a must-listen for leaders navigating ...

11 months ago

1 hour 3 minutes

The Revenue Room™, by H2K Labs

The Revenue Room™ with Constance Sayers, President & CRO, GovExec

Constance Sayers, President and Chief Revenue Officer of GovExec, joins The Revenue Room to share her journey of transforming a traditional media company into a data-driven intelligence platform. From managing 16 acquisitions in one year to pioneering innovative AI-driven solutions, Constance offers invaluable insights on redefining revenue streams and scaling businesses in the information and media industry. This episode is a must-listen for leaders navigating the challenges of transitioning...

11 months ago

1 hour 1 minute

The Revenue Room™, by H2K Labs

The Revenue Room™ with Will Lee, CEO, Adweek

Welcome to another episode of The Revenue Room™ Podcast! This week, Heather Holst-Knudsen sits down with Will Lee, CEO of Adweek, to discuss his journey from traditional media to leading one of the most influential brands in marketing and advertising. Will shares his vision for transforming Adweek from a trade publication into a cutting-edge business intelligence platform, and the role AI, data, and innovative thinking play in that journey.Key Takeaways:Will Lee's impressive career trajectory...

1 year ago

55 minutes