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The Rewrite
Jamie Vanderknokke
14 episodes
1 week ago

A podcast about ditching the default, rewriting your story, and leading a life that actually feels like yours. Real conversations, mindset shifts, and identity rewrites to help you stop settling and start living on purpose. The pen is in your hand, and the next chapter is up to you. This is The Rewrite.

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Entrepreneurship
Business
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All content for The Rewrite is the property of Jamie Vanderknokke and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

A podcast about ditching the default, rewriting your story, and leading a life that actually feels like yours. Real conversations, mindset shifts, and identity rewrites to help you stop settling and start living on purpose. The pen is in your hand, and the next chapter is up to you. This is The Rewrite.

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Entrepreneurship
Business
Episodes (14/14)
The Rewrite
EP 14 - Your Holiday Rewrite: How to Take Back Control and Bring Joy Back to Christmas

Let's be honest - the holidays can be magical AND stressful.

Between burnt cookies, mall meltdowns, and the pressure to make everything perfect, it's easy to lose the joy in the season. But what if you could rewrite your holiday experience? Not by controlling every detail, but by controlling the one thing you actually can: how you respond to the chaos. In this solo episode, I'm sharing the simple PEN framework that will help you stay calm, present, and joyful this holiday season - even when your child is lying on the floor of the mall in their Christmas best, refusing to get up.

Because here's the truth: your family feeds off your energy. When you're frazzled and stressed, they become frazzled and stressed. When you're calm and intentional, everything shifts. The PEN framework stands for Pause (regulate before you react), Examine (get curious about the story you're telling yourself), and New Narrative (rewrite the story to support the experience you actually want). It's not about toxic positivity or pretending everything is perfect. It's about being intentional with your thoughts and responses so you can create the magical, memorable holiday season you actually want - not the stressed-out survival mode most of us default to. Because the pen is always in your hand. You're the author. And you get to decide what happens next.

Key Takeaways:

  • Your family feeds off your energy - when you're stressed, they become stressed
  • You can't control external circumstances, but you can always control your response
  • The pause is where the power is - creating space between trigger and response
  • Awareness is everything - you can't change what you're not noticing
  • Rewriting your story trains your brain to choose calm over chaos
  • "Doing less lets me be more present" - perfection isn't the goal, connection is
  • Every choice and word is an opportunity to be intentional
  • The PEN framework: Pause (regulate), Examine (get curious), New Narrative (rewrite)

Download the FREE Holiday Rewrite Mini Workbook:

This workbook walks you through the PEN framework with helpful prompts to shift your mindset and energy all holiday season long. Get intentional about creating the magical, memorable Christmas you actually want.

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1 week ago
16 minutes 16 seconds

The Rewrite
EP 13: From Chaos to Calm - Dr. Taylor Smeenk on Building a Soul-Led Wellness Practice

What happens when you realize you can help people, but you can't help them heal to the level you know is possible? Dr. Taylor Smeenk, chiropractor and founder of Empact Wellness, faced this exact moment after building what looked like a successful practice - full schedule, loyal patients, steady growth. But she felt capped. She was trying to be everything for everyone, which wasn't sustainable for her or truly effective for patients. That realization led her to build something radically different: a holistic wellness sanctuary with chiropractors, massage therapists, naturopaths, psychotherapists, reiki healers, IV therapy, and red light therapy - all under one roof, all communicating with each other to ensure no gaps in patient care. But getting here wasn't smooth. Her first attempt at opening her own space ended in eviction after signing a lease she shouldn't have signed with someone she barely knew. She admits she was "young and dumb," more comfortable living in other people's shadows than stepping into her own light. The crash and burn gave her three months to figure it out - and what she created in that pressure cooker moment blows her away to this day. Now she's in the middle of another rewrite: learning to thrive in peace instead of chaos. As someone who performs well under pressure, her physical body has had enough of that pattern. She's teaching herself to lead from a soul-led place instead of forcing and pushing. Her latest tool? Horseback riding. Because when you're galloping and panic, you lose your focus - just like in life and business. The only thing you can control is your inner environment, not all the external factors. This conversation is about recognizing when "successful" isn't sustainable, building teams that truly collaborate for patient care, and understanding that the next level requires releasing the limiting beliefs that got you here.


Key Takeaways:

  • Success without sustainability isn't real success - you can't be everything for everyone
  • Sometimes you need to crash and burn to build something truly aligned with your vision
  • Being comfortable in other people's shadows keeps you from stepping into your own power
  • Thriving in chaos is a strength, but your body will eventually demand you learn to thrive in peace
  • Perfectionism and imposter syndrome delay starting - messy action beats perfect inaction
  • The only thing you can truly control is your internal environment, not external chaos
  • Horseback riding teaches profound lessons about calm leadership under pressure
  • Building a soul-led business means prioritizing healing depth over schedule density

Connect with Dr. Taylor:

  • Personal Instagram: @drtaylorsmeenk
  • Personal Website: drtaylorsmeenk.com
  • Business Instagram: @empactwellness
  • Business Website: empactwellness.com
  • Services: Chiropractic, Functional Medicine, Massage Therapy, Naturopathic Medicine, Psychotherapy, Reiki, IV Therapy, Red Light Therapy
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2 weeks ago
38 minutes 32 seconds

The Rewrite
EP 12: From Corporate Smile to Authentic Life - Sarah Kinlin on Choosing Family Over Status

What happens when your coworker says "she's always smiling" and your husband looks confused because he doesn't recognize that version of you? That's the moment Sarah Kinlin realized her corporate job was getting the best of her while her family got the worst. After 20+ years following all the rules, leading teams of 70 people working 24/7 in manufacturing, she was the happy, smiling leader at work - and grouchy, stressed, exhausted at home. The wake-up call at that Christmas party changed everything. She took a lateral move from 70 people to 2, got paid the same money, and suddenly had TIME. Time to ask "who is Sarah Kinlin?" Time to put herself first. Time to build a business as a speaker and coach. She started with one mindset coach, then another for business strategy, another for speaking craft, and eventually a spiritual coach to trust her own intuition. Her original plan? Manufacturing consultant. But that wasn't what lit her up. What she really wanted was to be a world-renowned speaker - and now she's living it. She went from needing to qualify herself with "I used to work at Johnson & Johnson for 25 years" to simply saying "I'm Sarah Kinlin. I get paid to show up and light up rooms." The most profound part? Her vision for the future isn't speaking to 20,000 people in an arena - it's facilitating experiences outside, with people's bare feet in the grass, more silence than speaking. Because she's learned that getting outside, grounding herself barefoot before every speaking engagement, is her secret to showing up fully. This conversation is about recognizing when success is costing you what matters most, understanding that putting yourself first strengthens every relationship, and knowing that your best life comes from balancing grit (relentless pursuit) with grace (forgiveness and rest).

Key Takeaways:

  • When work gets your best self and family gets your worst, something needs to change
  • Taking a lateral move can buy you time to build what you actually want
  • Putting yourself first isn't selfish - it strengthens all your relationships
  • You might need multiple coaches for different aspects of your growth journey
  • Your business evolution might surprise you - trust what lights you up over what makes logical sense
  • Letting go of your corporate identity takes time, but eventually you just become YOU
  • Think "I get to do this" instead of "I have to do this" - reframe everything
  • Grit (relentless action) + Grace (loving yourself, taking breaks) = achieving big scary goals with ease
  • Your vision might need to evolve - if you can't hold it, it might not be the right one

Learn More About Sarah:

Sarah Kinlin is a professional speaker, coach, educator, and author who helps leaders move from overwhelmed to focused with the right balance of grit and grace. After 20+ years in corporate manufacturing and warehousing leadership, she left to build Pearl Performance Inc. (named after her daughter's middle name). She speaks to audiences about living their best lives, coaches on mindset and leadership, and works with youth hockey teams on mental performance. Her book "Grit, Grace, and Goals: Lessons from my Dad, Leader of Nine Kids and a Nuclear Station" published in April 2025. Sarah's unique grounding practice: taking her shoes off and walking barefoot outside before every speaking engagement. She lives just outside Guelph, Ontario with her husband Steve and three kids (ages 21, 18, and 11).


Connect with Sarah:

  • Website: sarahkinlin.com
  • Instagram: @pearlperformanceinc (active daily)
  • Book: "Grit, Grace, and Goals" available on Amazon and sarahkinlin.com
  • FREE: Audio of first chapter (read by Sarah): share.hsforms.com/1gYudCk_0Ri65WsbBsrdx6Qqwt29
  • Upcoming: Grit, Grace & Goals Workshop Series - November 18, 25 & December 2
Show more...
3 weeks ago
25 minutes 30 seconds

The Rewrite
EP 11: Building a Business That Grows With You - Motherhood, Ambition, and Aligned Success

What happens when you spend nine years building a business you love, only to have motherhood completely shake your foundation? Puja Malhotra, founder of Roop Creative Agency, thought she had it all figured out. Corporate dropout turned boutique branding expert, building beautiful brands for entrepreneurs - she was living the dream. Then came IVF during a pandemic, pregnancy hidden from clients out of fear they'd think her less ambitious, and a baby that shattered the Instagram fantasy of laptop-in-one-hand-baby-in-the-other success. The false advertising of motherhood hit hard. Suddenly she was falling out of love with the business she'd spent nearly a decade building - not because she lacked ambition, but because she'd lost sight of what she wanted that ambition to look like. Two years into motherhood, something had to change. She hired a coach, restructured her priorities (putting herself first for the first time), and made the bold decision to drop an entire service offering. Social media management was bringing in income, but it was draining her soul and keeping her from the design work that lit her up. Now she only works on branding and websites - the parts of her business that make her excited to show up. She's building systems that let her pick up her son from school every day (a non-negotiable inspired by her own grandmother), protecting her boundaries fiercely, and surrounding herself with a village of ambitious moms who get it. This conversation is about relearning what success means when your life changes, understanding that freedom is the real luxury of entrepreneurship, and discovering that saying "no" to good opportunities creates space for aligned clients who light you up. Puja's journey proves that you don't have to do it all - you just have to do what matters most.

Key Takeaways:

  • The false advertising of motherhood can shake even the most established entrepreneur's foundation
  • Capacity is something you have to learn to honor - sometimes saying "no" to the right opportunities is necessary
  • Your priorities must shift when life changes: self first, then partner, then kids, then businessBuild your life first, then build a business to support that life - not the other way around
  • Freedom is the real luxury of entrepreneurship that we often take for granted
  • Dropping services that drain you creates space for aligned work that lights you up
  • Process and boundaries aren't rigid - they're protective structures that honor your capacity
  • Going the extra mile for aligned clients matters more than discounting your services
  • Your clients' success becomes your success when you genuinely care about their growth


Learn More About Puja:Puja Malhotra is the founder and creative director of Roop Creative Agency, a boutique branding studio helping entrepreneurs and creatives build aligned, impactful brands through strategy-led design. With over 15 years of experience in marketing, branding, and web design, Puja blends clarity and creativity to help clients transform their ideas into timeless, intentional brands. A former corporate marketer turned entrepreneur, IVF mom, and passionate advocate for honest conversations around ambition and motherhood, she's built a business that grows with her life rather than against it. Her work focuses exclusively on branding and websites, allowing her to show up fully for both her clients and her son.


Connect with Puja:

  • Website: roopcreativeagency.com
  • Instagram: @roopcreativeagency & @thepujamalhotra (more unhinged on Threads!)
  • Services: Brand Kits, Website Intensives, Full Branding & Website Packages
  • New Offerings: Designer Dates (quick mentorship sessions) & The Corporate Dropout (3-month intensive mentorship)
  • Shop: roopcreativeagency.com/shop
Show more...
4 weeks ago
43 minutes 33 seconds

The Rewrite
EP 10: When Your Body Forces You to Rewrite - Ameera Virani on Burnout, Grief, and Designing a Life That Feels Safe

What happens when mysterious bug bites on a relaxing Mexico vacation turn into shingles, months of misdiagnosis, and a complete life unraveling? For Ameera Virani - who spent over two decades producing global events for icons like Oprah, Deepak Chopra, and Tony Robbins - it became the wake-up call that saved her life. After years of pushing through the "perfect" nine-to-five while building a side business, being the perfect mom, and stretching herself impossibly thin, her body finally said "enough." What doctors thought might be Lyme disease (but thankfully wasn't) sent Ameera into a spiral of doomsday thinking, especially given her history of losing loved ones young. But here's where her story gets profound: instead of just treating the physical symptoms, she went back to everything she'd learned from those spiritual mentors and started questioning her deepest beliefs. Why was she so afraid of dying? Where did that come from? And most importantly - what did she truly desire to feel in her life? The answer wasn't just "health" - it was safety, abundance, and peace. But when she dug deeper, she discovered that the very thing she wanted most (money for safety) conflicted with her subconscious belief that money was unsafe. No wonder she kept cycling through earning and spending, mounting debt she couldn't explain. Through this illness and later through the sudden death of her eldest brother (her symbol of safety and security), Ameera learned that rewriting isn't a one-time event. Old patterns resurface with new challenges. But when you know how to do the inner work, you collapse the timelines and create a life that feels peaceful, abundant, and fulfilling - not despite the challenges, but because you've learned to hold the success your nervous system once pushed away.

Key Takeaways:

  • Your body will force you to stop when you won't listen to the subtle signs of burnout
  • The thing you desire most might conflict with your subconscious beliefs about that thing (like wanting money for safety while believing money is unsafe)
  • Affirmations alone don't work when your body doesn't believe them - you have to embody the feeling first
  • Rewriting limiting beliefs isn't one-and-done; life will test you again, but you'll collapse the timelines each time
  • Grief and loss can trigger all your old patterns, but the inner work you've done becomes your lifeboat
  • What you desire, what you value, and what you believe must align for your nervous system to feel safe holding success
  • Protect your energy during healing - consume only uplifting content and surround yourself with positivity
  • Celebrate others' success because in doing so, you're calling yourself higher and affirming your own worthiness

Learn More About Ameera:

Ameera Virani is a life and business design coach with over two decades in leadership, strategy, and entrepreneurship. She's produced and hosted global events featuring icons like Oprah Winfrey, Deepak Chopra, Wayne Dyer, Maya Angelou, and Tony Robbins. Through her personal journey of burnout, misdiagnosis, and profound loss, Ameera discovered that brilliant, accomplished women were excelling on paper yet quietly feeling overextended and unfulfilled. Now she teaches women how to magnetize success and wealth that doesn't cost their peace, guiding them to align mindset, energy, strategy, and action so they can design lives that feel clear, confident, abundant, and deeply fulfilling. Host of The Designed Life podcast.


Connect with Ameera:

  • Website: ameeravirani.com
  • Instagram: @ameeravirani
  • LinkedIn: Ameera Virani
  • Podcast: The Designed Life
  • FREE Workshop: Visioneering (November 19th with replay available) - visioneering.showit.site
Show more...
1 month ago
42 minutes 33 seconds

The Rewrite
EP 09: Get Back in the Ring - Britt Holmes on Rewriting After Loss, Divorce, and Starting Over

What happens when you check all the boxes life told you to check - school, marriage, job, house, kids - only to discover the script you were following wasn't meant for you? Britt Holmes knows this story intimately. After years of climbing the corporate ladder, enduring the thankless grind of agency life, and rushing through the "checkbox life" to hit arbitrary timelines, everything changed at 24 weeks pregnant. What was supposed to be a fun extra ultrasound turned into a devastating genetics appointment where she was told her unborn child had zero chance of survival - and she had to decide that day whether to continue the pregnancy. That traumatic experience delivering a stillborn baby while battling hyperemesis so severe she couldn't keep pain medication down, then leaving the hospital with an ugly painted box instead of a car seat, broke her wide open. But it also taught her that everyone is fighting an invisible battle. Four pregnancies, two living daughters, a loveless marriage where she did 90% of the parenting, the loss of her best friend (her dog of 13 years), and finally the courage to leave after 18 years together - Britt's story is about getting knocked down repeatedly and choosing to get back in the ring every single time. Now as a divorced single mom running Merit Media Inc., she's rewriting what success looks like by asking herself daily: "If I could do anything today, what would I do?" Her journey from corporate robot to loud, outgoing entrepreneur who refuses to dim her light is a masterclass in resilience, intentional living, and the power of choosing differently every single day.

Key Takeaways:

  • The "checkbox life" (school, marriage, job, house, kids, happily ever after) isn't a guarantee of happiness
  • Everyone is fighting an invisible battle - be kind, because you never know what someone is carrying
  • Child loss and pregnancy trauma change you at your core and teach profound compassion
  • Going from 100% time with your kids to 50% custody requires relearning your entire identity
  • Financial independence gives you the power to leave situations that no longer serve you
  • If you have the same problem for six months, it's not a problem - it's something you've accepted as your truth
  • Small daily choices about how you spend your time compound into a completely rewritten life
  • Build a life you don't need to escape from, rather than constantly planning your next vacation
  • Your mom's wisdom: "You're a fighter. Get back in the ring." - Ding, ding.


Learn More About Britt:

Britt Holmes is a loss mom, corporate dropout, and divorced single mom of two who's rewriting what success looks like. After walking away from the agency world where she spent years being told her work wasn't good enough while working 12-16 hour days, she built Merit Media Inc. from the ground up. Her agency specializes exclusively in advertising, using her corporate experience to cut out the BS and provide cost-effective solutions for small businesses - particularly in the health and wellness space. Juggling motherhood, healing, and entrepreneurship, Britt shows the unfiltered reality of building a business and life that doesn't fit the default script. Her ultimate dream? Building her business to the point where she can work as a recreational coordinator at a retirement home, planning pub nights and crafts with elderly people.


Connect with Britt:

  • Website: meritmedia.com
  • Instagram (Personal): @britthomeslive - "the fun one that's really bright and colorful and says it like it is"
  • Instagram (Business): @meritmediainc
  • Specialization: Advertising for small businesses, particularly health and wellness
Show more...
1 month ago
48 minutes 23 seconds

The Rewrite
08: From Hobby to Mission - Binu Dhindsa on Rewriting Your Money Story

What if the thing blocking your business growth isn't your strategy, but your relationship with money? Intuitive and spiritual coach Binu Dhindsa spent years helping women with their relationships, only to discover that money blocks showed up in every single conversation. Despite running programs and coaching clients, she'd break even on her taxes year after year, spending thousands on her own growth while her bank account refused to match her energetic success. The breakthrough came when she finally spoke the truth out loud at an event: "I feel so successful energetically, but the money doesn't match." That vulnerable admission launched a complete rewrite of her money story. From binging books off her successful brother's shelf (including "The Science of Getting Rich" from the 1970s), to reprogramming her subconscious mind through YouTube videos, to having honest conversations with her accountant husband about her spending, Binu embarked on a journey to understand money as spiritual energy. Now in her fifties with three adult children, she's on a mission to help spiritually-inclined women leaders release their money blocks and understand that money in the hands of good women changes worlds. This conversation explores why we're conditioned to think talking about money is greedy, how childhood conditioning creates our money blueprint by age 10, and why the simple mantra "I love money and money loves me" can transform your entire relationship with abundance.

Key Takeaways:

  • Money blocks show up in every area of life, especially relationships and business growth
  • By age 10, your money blueprint has been set by childhood conditioning - but it can be rewritten
  • Talking about money is the first step to healing your relationship with it
  • Money is neutral energy meant to be used and circulated, not hoarded or given all away
  • The question "Are you running a hobby or a business?" can be a powerful wake-up call
  • Your "why" for making money doesn't have to be globally profound - it just has to be meaningful to you
  • Money in the hands of good-hearted women creates positive change in the world
  • When you make money, everybody benefits - this mantra shifts scarcity mindset

Learn More About Binu:

Binu Dhindsa is an intuitive and spiritual coach, inspirational speaker, podcast host of High Vibes with Binu, and certified hypnotherapist. A mom of three adults with a master's in epidemiology and biostatistics, her love for researching human behavior started in academia and evolved into helping spiritually inclined women leaders release self-judgment, shatter subconscious illusions, and open up to infinite possibilities. She specializes in helping women understand money as spiritual energy and teaches that abundance at an energetic level allows you to manifest and attract more wealth to help more people. Her mission: to be a leader of leaders and eradicate judgment while empowering women to live extraordinary lives.


Connect with Binu:

  • Instagram: @binudhindsa
  • Podcast: High Vibes with Binu
  • FREE: Spirituality & Money Group on Telegram - t.me/+pnnH0Yh73840Njlh
  • Signature Program: Limitless Mentorship & Mastermind (6 months, for spiritual entrepreneurs)
Show more...
1 month ago
51 minutes 57 seconds

The Rewrite
EP 07: From Suppressed Emotions to Seven Figures - Sarah Lambert on Breaking the Burnout Cycle

What if the physical pain you've carried for years isn't actually physical at all? Sarah Lambert discovered this truth the hard way when she realized her debilitating stomach issues - painful enough to make her faint in public - were actually suppressed emotions manifesting in her body. But this revelation came after watching her mother collapse from chronic fatigue at age 41, unable to lift her head from the pillow for 15 years. Growing up as the last child dropped off and picked up from the babysitter, Sarah witnessed firsthand what happens when you try to do it all without tools to regulate your nervous system. Her mother - a VP at a major ad agency going through divorce, grief, and a midlife crisis - simply burnt out. That moment became Sarah's "why" for building a business that prioritizes nervous system health alongside business growth. During maternity leave in 2018, she launched a photography course that made six figures in year one, allowing her to quit corporate and rewrite the script her mother's life had written. Now as a business mentor and embodiment strategist, Sarah helps other moms scale to seven figures without sacrificing their wellbeing. Her signature "fuck off Fridays," intentional calendar design, and emphasis on feeling emotions rather than suppressing them have created both financial success and the freedom to show up for her kids in ways her parents couldn't. This conversation explores the dangerous cost of being "strong" by hiding emotion, why burnout isn't just about needing rest, and how your biggest hardships become your greatest wisdom and life's purpose.

Key Takeaways:

  • Your body keeps the score - suppressed emotions manifest as physical illness and pain
  • Burnout isn't just about rest; chronic fatigue and illness can result from years of nervous system dysregulation
  • The strongest thing you can do is feel your emotions, not suppress them behind a mask of strength
  • You can love your parents and honor their struggles while consciously choosing to do things differently
  • Movement creates momentum - too much space without purpose can drain energy just as much as overwhelm
  • Being in "state" (aligned nervous system energy) matters more than the number of hours you work
  • Marketing is shifting from pain-focused to desire-focused as people become more proactive about wellbeing


Learn More About Sarah:

Sarah Lambert is a business mentor and embodiment strategist for successful coaches, healers, and course creators who want to scale without sacrificing their lifestyle, flow, or alignment. She built her business during nap times on maternity leave in 2018 - proof that big visions don't need perfect timing, they need bold decisions. Through her signature frameworks and intuitive strategy, she helps established entrepreneurs build 7-figure offer ecosystems, collapse launch pressure, and sell in a way that feels as good as it converts. Her work turns content into currency and authority into autopilot sales, without hustle or high-stakes strategy. When she's not supporting clients in creating freedom-based income, she's being mom to her two kids and living a spacious lifestyle with her husband.


Connect with Sarah:

  • Instagram: @thesarahlambert
  • Current Offer: Big Fucking Deal Program ($33 - three trainings plus daily audio activations)
  • Special Training: $22 training worth thousands
Show more...
1 month ago
49 minutes 25 seconds

The Rewrite
EP 06: Rewriting the Family Story - Alex Street on Breaking Generational Patterns

What do you do with a childhood that gave you incredible creative parents who pursued art fearlessly, but also showed you the devastating impact of addiction and industry collapse? If you're storytelling coach Alex Street, you learn to take what serves you and intentionally rewrite the rest. Growing up with British immigrant parents who boldly left home as teenagers to chase their artistic dreams - his father becoming Canada's top photographer and his mother performing on West End stages - Alex inherited both their creative passion and their struggles. But here's where his story gets interesting: he's not rejecting his past, he's consciously choosing which parts to carry forward. From his father's battle with alcoholism and bankruptcy when photography went digital, to his mother's feeling of being caged while raising kids instead of performing, Alex witnessed the beautiful and the broken. Today, as a father of three and successful coach, he's actively rewriting the parenting manual - bringing intentionality to everything from emotional awareness to daily mantras like "today's a great day." This conversation explores how we inherit more than we realize, how rewriting isn't a one-time event but a daily choice, and why becoming aware of old patterns is the first step to choosing new ones. It's a masterclass in acknowledging your story while refusing to let it write your future.


Key Takeaways:

  • Why your Story Matters, to building your confidence and your brand
  • What storytelling really is
  • How to start sharing your story in a simple and clear way


Learn More About Alex: Alex Street knows the power of one clear story. From performing on stage as an actor to spending 15 years as a pastor, he’s seen how the spoken word can move people to action. Now, as the creator of the StoryArc Method™ and author of StoryArc, he helps impact-driven leaders craft messages that inspire teams, engage customers, and build unforgettable brands.When he’s not helping brands find their voice, Alex drinks a lot of coffee, watches a lot of Survivor, and plays a lot of board games, his wife of 20 years and their three Gen Z kids in Midland, Ontario. And he’s just getting started.


Connect with Alex:

  • Instagram: ⁠Connect directly ⁠(he promises no robots!)
  • Podcast: ⁠No Boring Stories⁠
  • Upcoming: One-day live speaking workshop in Newmarket, Ontario "Make Speaking Magical LIVE". Learn more here: ⁠www.alexstreet.ca/makespeakingmagical⁠
Show more...
2 months ago
43 minutes 30 seconds

The Rewrite
05: From ICU to Forest Sanctuary - Jody Heffren's Journey to Nature-Based Healing

What do you do when your soul whispers "this is ours" about a 42-acre forest property you weren't even looking for? If you're Jody Heffren, you listen. After 18 years as a registered nurse working in intensive care units as an organ donor coordinator, Jody found herself standing on forest trails saying words she didn't plan: "I have to share it." That intuitive moment launched a complete life transformation that would see her leave traditional healthcare to create Rooted Woodland, a nature-based sanctuary for nervous system healing.


But the real rewrite began in 2020, when the pandemic forced her to question everything she thought she knew about education, safety, and following the norm. The decision to pull her daughter out of online kindergarten and begin homeschooling became the first chip off the block of conventional thinking. From there, Jody and her family discovered alternative education, moved to their forest property, and built a business around cold plunge therapy, breathwork, and community gathering. Her story is a powerful reminder that our most profound transformations often begin with a single decision to stop doing what everyone else says we "should" do and start listening to what feels right for our family.


Key Takeaways:

  • Sometimes you have to say no to what everyone expects to discover what actually serves your family
  • The first step in rewriting often feels like the scariest, but it opens doors to possibilities you never imagined
  • Building community through vulnerability and shared experience creates profound healing
  • You don't need formal qualifications to provide exactly what the world needs from you
  • Cold water isn't about getting good at cold - it's about getting good at handling life's inevitable stressors
  • Preserving childhood innocence and following your children's natural development is a radical act of love


Learn More About Jody:
Jody Heffren is a former registered nurse turned breathwork and cold plunge facilitator who founded Rooted Woodland, a 42-acre forest sanctuary in Ontario's Blue Mountain region. After 18 years in intensive care as an organ donor coordinator, she now creates transformative experiences through nature-based healing practices. Jody and her husband homeschool their children using alternative education approaches, and she's passionate about building authentic community where people can be vulnerable and supported. She offers retreats, workshops, and an off-grid cabin rental, plus is launching her first closed container program for women seeking consistent community and nervous system healing.

Grab Jodie's Freebie - Five Ways to Mindfully Unwind
Newsletter Sign Up for first access to all offerings at Rooted Woodland
Connect with Jody:

  • Website: rootedwoodland.com
  • Instagram: (check bio for handle)
  • LinkedIn: Jody Heffren - Rooted Woodland


👉 Come say hi on Instagram: @vandercreativeco and tell me what you’re rewriting next.
⭐️ If you loved this episode, please rate & review - it helps more than you’d think.
👀 If you didn’t love it… maybe just don’t rate it.

Show more...
2 months ago
51 minutes 1 second

The Rewrite
04: From Control to Creation - Tiffini Jacobs' Journey to Authentic Leadership

What happens when your child's autism diagnosis triggers your deepest trauma response? For former teacher Tiffini Jacobs, it became the catalyst for the most profound rewrite of her life. After spending 20 years in the education system - first as a student, then as a teacher - Tiffini found herself trapped in patterns of control that were slowly destroying her wellbeing. When her daughter was diagnosed with autism at three and a half, Tiffini's need to "fix" and manage everything spiraled into a two-year period she describes as debilitating. But sometimes our greatest breakdowns become our biggest breakthroughs. Through breathwork, Reiki, and eventually discovering Human Design, Tiffini began to understand that her controlling nature wasn't a character flaw - it was a trauma response learned early in childhood. Now a registered psychotherapist, Human Design expert, and Reiki master, she helps women heal from the exhausting cycle of people-pleasing and self-abandonment. Her story is a powerful reminder that we don't have to wait for permission to become who we're meant to be - and that sometimes the most radical act is choosing to embody your future self right now.


Key Takeaways:

  • Control is often a trauma response learned early in life as a survival mechanism
  • Teaching can become a "trauma bond" for those who learned to seek approval through being "good"
  • Your future self doesn't have to be an unreachable goal - you can start being her today
  • Receiving is a muscle that needs to be strengthened, especially for natural givers
  • Success isn't just about reaching goals - it's about understanding what you're truly seeking through those goals
  • Investing in others' joy (through hiring support) creates an economy you want to live in


Learn More About Tiffini:

Tiffini Jacobs is a registered psychotherapist (qualifying), Human Design and Gene Keys Coach, Reiki Master Teacher and special needs advocate who helps women heal from fawning, people-pleasing, and self-abandonment. She blends nervous system repair, Human Design and trauma-informed care to guide clients back to their bodies, boundaries and power. Her work is rooted in embodiment, emotional truth, and sacred self-leadership.

Connect with Tiffini:

  • Instagram: @tiffini.jacobs
  • Website: tiffinijacobs.com
  • Services: Psychotherapy, Human Design readings, special needs advocacy
  • Upcoming: "Unmask Her" networking events in Port Perry, Ontario

👉 Come say hi on Instagram: @vandercreativeco and tell me what you’re rewriting next.
⭐️ If you loved this episode, please rate & review—it helps more than you’d think.
👀 If you didn’t love it… maybe just don’t rate it.

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2 months ago
49 minutes 46 seconds

The Rewrite
03: Rewriting From Good to Great - Renee Walker's Journey of Intentional Evolution

Sometimes the hardest rewrites aren't born from crisis - they're born from courage. Renee Walker, wellness entrepreneur and host of the Spiritually Wired podcast, shares her journey of letting go of something good to create something extraordinary. After building a thriving yoga-centered business during COVID, Renee faced a pivotal choice: stay comfortable in what was working, or trust her calling to step into bigger spiritual leadership. Her story reveals the unique challenges of rewriting when life is already good, and why sometimes the most important transformations require us to leave people behind who can't come with us to the next level. From discovering her voice through yoga to creating sacred spaces for women's authentic connection, Renee's evolution shows us that rewriting isn't always about fixing what's broken - sometimes it's about honoring what we're becoming.


Key Takeaways:

  • The most challenging rewrites often happen when we're called to let go of something good to create something great
  • Your nervous system will resist change even when it's aligned with your purpose - expect the discomfort of the in-between
  • Not everyone will come with you on your rewrite journey, and that's okay - growth sometimes requires saying goodbye
  • Constantly choosing your new story is required - identity shifts aren't one-time decisions but daily practices
  • Creating spaces for authentic connection and vulnerability is more needed now than ever

Learn About Renee

Renée Walker is the founder of Renée Walker Wellness, a wellness company dedicated to empowering women to achieve optimal well-being and fulfillment. She is the host of the Spiritually Wired Podcast and leads the Spiritually Wired Membership, supporting members in elevating their mindset and spiritual connection through daily practices, coaching, and a soul-led community.

A certified meditation teacher, NLP practitioner, spiritual life coach, and Reiki master with a focus on mindset, Renée brings over 20 years of personal growth and transformation experience to her work. Her holistic approach helps clients cultivate self-awareness, release limiting beliefs, and is connect deeply with their intuition.

Connect with Renee:

  • Website: reneewalkerwellness.com
  • Instagram: @reneewalkerwellness
  • Podcast: Spiritually Wired
  • Membership: Use code "ELEVATEHERE" for your first month free
  • Upcoming Event: Manifest Her Event - February 6th in Oakville

👉 Come say hi on Instagram: @vandercreativeco and tell me what you’re rewriting next.
⭐️ If you loved this episode, please rate & review—it helps more than you’d think.
👀 If you didn’t love it… maybe just don’t rate it.

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2 months ago
36 minutes 47 seconds

The Rewrite
02: From Crisis to Circles - Kim Basler's Journey to Authentic Living

After 28 years in the fitness industry, Kim Basler found herself juggling it all - until her body and mind demanded she stop. What looked like failure from the outside became the foundation for her most meaningful work yet. Kim shares how leaving her management career during a mental health crisis led her to discover her true calling: coaching women to heal their relationships with food, their bodies, and themselves.

From that pivotal Thanksgiving moment when she could barely hold it together to now hosting transformative women's circles in a yurt, Kim's story proves that sometimes our biggest breakdowns are actually our greatest breakthroughs. Her journey reminds us that surrender isn't defeat - it's the doorway to becoming who we're meant to be.


Key Takeaways:

  • Sometimes what feels like failure is actually your unraveling into who you're meant to become
  • Healing isn't about becoming someone new - it's about stripping away what was never truly you
  • The conversations we need most often happen when we create safe spaces for authentic connection
  • Our struggles can become our greatest tools for helping others through similar journeys

Learn About Kim

After spending decades battling disordered eating and self-worth struggles, Kim Basler turned her pain into her purpose. Today she coaches women to find peace with food, confidence in their bodies and freedom in their lives. Through her speaking, event hosting and coaching, Kim is on a mission to remind women that they are enough, exactly as they are.

Connect with Kim:

  • Website: kimbasler.com
  • Instagram: @kimbasler_foodfreedom
  • Women's Circles: Hosted twice monthly in Kitchener, Ontario (DM Kim for details)

👉 Come say hi on Instagram: @vandercreativeco and tell me what you’re rewriting next.
⭐️ If you loved this episode, please rate & review—it helps more than you’d think.
👀 If you didn’t love it… maybe just don’t rate it.

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3 months ago
43 minutes 42 seconds

The Rewrite
01: Ditch the default & Lead your life

Welcome to the very first episode of The Rewrite.

In this raw and unfiltered episode, I’m sharing my story—my rewrite. From growing up in chaos and survival mode to becoming a wife, mom, business owner, and accredited neuroscience coach, I’ve rewritten my life more than once.

You’ll hear about the reality of my childhood, losing my mom at 16, starting life on my own without a diploma, and the many chapters that followed. Most importantly, you’ll hear how I realized I was holding the pen—and how every single one of us has the power to rewrite our own story.

If you’ve ever felt stuck in your circumstances, trapped in the “default life,” or wondered if it’s too late to change your path—this episode is proof that your past doesn’t get to decide your future.

This is your reminder: the pen is in your hand.

👉 Come say hi on Instagram: @vandercreativeco and tell me what you’re rewriting next.
⭐️ If you loved this episode, please rate & review—it helps more than you’d think.
👀 If you didn’t love it… maybe just don’t rate it.

Show more...
3 months ago
37 minutes 39 seconds

The Rewrite

A podcast about ditching the default, rewriting your story, and leading a life that actually feels like yours. Real conversations, mindset shifts, and identity rewrites to help you stop settling and start living on purpose. The pen is in your hand, and the next chapter is up to you. This is The Rewrite.