Roofing companies can now book more estimates without lifting a finger. Learn how AI automation can handle follow-ups, texts, scheduling, and help your sales team close more jobs without dropping the ball.
Tired of buying junk leads from lead vendors? This episode shows roofers how to run their own lead campaigns using Meta Ads and lead forms. We’ll show you how to fix your follow-up and turn clicks into booked inspections.
Most roofing companies rely on word of mouth — and wonder why they aren’t growing faster. In this episode, we break down what modern marketing looks like for roofing businesses: clear messaging, a strong web presence, paid ads that work, and lead follow-up systems. If you want more qualified leads and fewer wasted marketing dollars, this episode shows you where to start.
Scaling a roofing business isn’t about hustle — it’s about systems. In this episode, we walk through the core systems every roofing company needs: tracking leads, sending estimates, managing jobs, collecting payments, and asking for reviews. You’ll learn how to build scalable workflows that don’t fall apart when things get busy. If your business feels like chaos every time the phone rings, this episode will help you organize and scale.
Let’s talk leadership. In this episode, we shift the spotlight from the team to the business owner. Because sometimes the biggest bottleneck in a roofing business... is the person running it. You’ll hear what successful owners do differently — and why micromanaging, perfectionism, and burnout are often signs that your leadership style needs to evolve. If you’re working harder than ever but not seeing results, this episode will challenge you to grow yourself first.
Most roofing businesses hit a ceiling — not because of a lack of opportunity, but because they don’t have the right people around them. In this episode, we explore how the right team fuels serious growth in the roofing space. From the person answering the phones to the technicians and crews who do the work, we’ll show you how to hire the roles that matter — and avoid the ones that slow you down. If your company is stuck, it’s probably a people problem. This episode helps you fix it.
In this bonus episode of The Roofing Contractor Marketing Podcast, we highlight the shared traits of roofing companies that consistently grow. From financial discipline to smart delegation, these companies understand what it takes to win. Tune in to find out if your roofing business is truly built for the next level.
In this episode of The Roofing Contractor Marketing Podcast, we cover how roofers can use online booking tools to capture more leads and close more jobs. From syncing with your calendar to sending booking links by text, we break down how to automate the scheduling process and keep your team working — not waiting.
In this episode of The Roofing Contractor Marketing Podcast, we share how roofing companies can create video ads that stand out, build trust, and generate leads. From storm-season offers to roof replacement promos, video can position your company as the go-to expert. Learn how to do it right—on Meta and YouTube.
In this bonus episode of The Roofing Contractor Marketing Podcast, we discuss how roofing businesses can keep winning in uncertain times. Learn how to highlight essential services, manage your marketing budget wisely, and build lasting demand. Whether the economy’s up or down, this episode will help you grow with confidence.
In this episode of The Roofing Contractor Marketing Podcast, we explore how to rank in Google’s Local 3-Pack and grow your roofing business. Learn the importance of reviews, citations, and backlinks in boosting local SEO rankings. We’ll also cover how to optimize your Google Business Profile for success. Don’t miss this episode to improve your local visibility and attract more roofing customers.
In this episode of The Roofing Contractor Marketing Podcast, we explore how Google’s Local Service Ads can help roofing businesses generate more leads and calls. Learn how to set up your account, optimize your profile, and manage leads effectively. We’ll discuss budgeting strategies, the role of reviews, and how to track ROI for better results. Don’t miss these valuable tips to grow your roofing business with LSAs.
Join us in The Roofing Contractor Marketing Podcast, Episode 16, as we explore how email marketing can re-engage past customers, nurture prospects, and onboard new clients. Learn how to implement automated email sequences, send timely campaigns, and use CRMs effectively. We’ll also discuss how email marketing fits into the A-Z buying spectrum to keep your roofing business top of mind for customers. Tune in for actionable insights to grow your roofing business with email marketing.
In this bonus episode of The Roofing Contractor Marketing Podcast, we review the biggest marketing lessons from 2024 and provide strategies to prepare your roofing business for 2025. Learn how to overcome fierce local search competition, manage rising ad costs, and use referrals to drive growth. We’ll also explore the importance of measurable marketing and optimizing your campaigns for maximum ROI. Don’t miss this valuable year-end review tailored to roofing contractors.
Join us in this bonus episode of "The Roofing Contractor Marketing Podcast" as we explore the comprehensive marketing strategy that can drive 300% growth for roofing businesses. From initial planning and defining unique selling points to advanced marketing automation and SEO, we cover all the critical elements. Discover how to enhance your website, create a compelling print marketing package, and optimize local SEO. Learn about impactful ad campaigns and using a custom CRM to manage leads and follow-ups. This episode provides a roadmap to help your roofing company achieve substantial growth and market success.
Join us in "The Roofing Contractor Marketing Podcast," Episode 13, to explore how AI can elevate your roofing business marketing. Understand the basics of AI and machine learning, and discover how they can save you time and money. We’ll discuss AI tools like chatbots for customer service, and AI-driven content creation for personalized marketing. Learn about optimizing SEO and social media campaigns with AI. Get insights on quick AI implementation and practical learning tips. Tune in for answers to common questions and leverage AI to enhance your roofing business marketing strategy.
In Episode 12 of "The Roofing Company Marketing Podcast," join Matt Law as he guides roofing business owners through the process of setting up a simple yet effective follow-up system for roofing customers and prospects. Discover how automation and strategic communication can help you nurture roofing customer relationships, retain customers, and attract new prospects.
Matt Law emphasizes the key elements of a successful follow-up system. Learn how automation extends beyond just emails, incorporating SMS messages, direct mail, and more to engage with your roofing audience effectively. Discover the power of email autoresponders, utilizing tools like Zapier to connect your CRM with other platforms seamlessly. This episode also explores the importance of communicating your unique selling points to roofing prospects, showcasing the value and benefits of your roofing service.
Additionally, Matt Law shares strategies for fostering strong roofing customer relationships, providing insights on how to effectively communicate with roofing customers to help them stay loyal and become customers for life. "The Roofing Company Marketing Podcast" equips roofing business owners with the knowledge and confidence to implement a streamlined follow-up system. By leveraging automation tools, email autoresponders, and strategic communication, you'll be able to build strong roofing connections, retain customers, and attract new business.
In Episode 11 of "The Roofing Company Marketing Podcast," Matt Law explores the game-changing impact of a custom CRM (Customer Relationship Management) system for roofing companies. Join Matt as he delves into the reasons why a tailored CRM can significantly boost your total revenues and transform your roofing business operations.
Matt Law highlights the key elements of custom CRMs. Discover platforms like knack.com and WYSIWYG database builders that empower roofing business owners to create a CRM system that perfectly aligns with their unique needs. Explore the benefits of connecting automation tools such as SMS messaging and emails to streamline communication and enhance roofing customer interactions.
This episode also emphasizes the versatility of a CRM for roofing companies. Learn how a custom CRM can be utilized for scheduling, keeping track of roofing jobs, notes, and invoices, ensuring all aspects of your roofing business operations are seamlessly managed in one centralized system.
"The Roofing Company Marketing Podcast" equips roofing business owners with the knowledge and confidence to unlock the full potential of a custom CRM. By leveraging platforms like knack.com and utilizing automation tools, you'll be able to enhance roofing customer relationships, streamline workflows, and ultimately drive higher revenues for your business.
Join Matt Law in Episode 10 of "The Roofing Company Marketing Podcast," as he explores the power of coupons and free offers in generating more leads for your roofing company. Discover how to effectively use these incentives to attract new roofing customers and increase your lead conversion rates.
Matt Law delves into the key elements of leveraging coupons and free offers. Learn what constitutes a compelling offer and how to instantly deliver it to roofing prospects via text or email, ensuring a seamless and engaging experience. Understand the importance of utilizing a secure database to store roofing prospect information, enabling you to build a valuable roofing customer base for future marketing efforts.
This episode also highlights the significance of offering something for free to roofing prospects and the psychological impact it can have on their decision-making process. Matt Law explains how these free offers can serve as powerful lead magnets, capturing the attention and interest of potential roofing customers.
"The Roofing Company Marketing Podcast" equips roofing business owners with the knowledge and confidence to increase leads through coupons and free offers. By incorporating the strategies discussed in this episode, you'll be able to optimize your lead generation efforts and foster roofing customer relationships that drive long-term business growth.
In Episode 9 of "The Roofing Company Marketing Podcast," Matt Law delves into the strategies and tactics to generate a steady stream of referrals and boost reviews for your roofing company. Join Matt as he reveals the power of thank you packages, yard signs, and effective customer appreciation methods. Matt Law highlights the key elements of generating referrals and boosting reviews.
Discover how to create impactful thank you gifts for new roofing customers, leaving a lasting impression and encouraging them to share their positive experiences with others. Explore the use of review cards with QR codes, making it easy for satisfied roofing customers to leave reviews and testimonials. This episode also addresses the importance of reputation management, providing insights on how to prevent bad reviews from happening and effectively handle any negative feedback.
Matt Law discusses the benefits of yard signs for active roofing projects, leveraging them as a powerful marketing tool to attract attention and generate new leads. "The Roofing Company Marketing Podcast" equips roofing business owners with the knowledge and confidence to drive referrals and boost their online reputation. By implementing the strategies discussed in this episode, you'll be able to foster roofing customer loyalty, track referrals effectively, and express gratitude to customers who refer your roofing business with gift cards.