Culture isn’t something you copy — it’s something you create.
In this episode of The Rural Sales Show, St John Craner sits down with Conrad Smith, former All Black and renowned leader, to explore what it really takes to build a team culture that lasts.
Drawing on his experience inside one of the most successful sporting teams on the planet, Conrad shares why authenticity matters more than imitation — and why the strongest cultures are those built deliberately, thoughtfully, and uniquely from the inside out. Instead of replicating what other teams do, the All Blacks invested in what genuinely aligned with their identity, values, and purpose.
This is a conversation about clarity, ownership, and choosing carefully where you put your energy — lessons that extend far beyond the rugby field into business, leadership, and life.
You’ll learn:
Conrad and St John unpack what separates world-class teams from the rest — the intentionality, humility, and identity that shape how people show up and perform, whether on the field or in the workplace.
🎧Listen now to discover how authenticity, clarity, and cultural ownership can transform the way your team works together and what they believe they can achieve.
📌Resources:
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Grab your copy of my new book "365 Rules to Master Rural Sales" from Amazon here.
Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here.
Connect with or Follow me on LinkedIn.
Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here.
To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here.
For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for managers with our Rural Sales Manager Mastery™ programme here.
For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
Leadership isn’t about doing more — it’s about leading better.
In this episode of The Rural Sales Show, St John Craner sits down with Jess Weiss, a leadership coach and organisational culture specialist, for a powerful conversation on what truly drives engagement, performance, and sustainable success inside teams.
Together, they unpack the rising issue of employee and manager disengagement — the silent cost to businesses everywhere — and explore how coaching, accountability, and clarity can transform how teams show up and perform. Jess shares her insights on how better conversations, smarter delegation, and stronger cultures create the conditions for people to thrive, not just survive.
They also dig into the importance of energy management over time management, a shift every modern leader needs to make to prevent burnout and maintain high performance for the long haul.
You’ll learn:
Jess and St John dig deep into what it really takes to build teams that care, leaders who coach, and cultures that consistently deliver — lessons that apply whether you're leading a rural sales team, a growing business, or a busy organisation.
🎧 Listen now to discover how better leadership habits can transform engagement, performance, and the wellbeing of both you and your team.
📌 Resources:
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Grab your copy of my new book "365 Rules to Master Rural Sales" from Amazon here.
Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here.
Connect with or Follow me on LinkedIn.
Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here.
To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here.
For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for managers with our Rural Sales Manager Mastery™ programme here.
For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
Understanding people isn’t a soft skill — it’s a sales skill.
In this episode of The Rural Sales Show, St John Craner sits down with Melina Palmer, an applied behavioral economist who has made it her mission to bring real-world behavioral science into everyday business and sales conversations.
Together, they explore Melina’s unexpected journey into behavioral economics and the powerful lessons it holds for anyone in sales, leadership, or customer-facing roles. From decision-making shortcuts to pricing psychology, Melina reveals why people do what they do — and how small tweaks in language and approach can shift the entire outcome of a conversation.
This is a masterclass in understanding human behavior, delivered in plain English, with practical applications for anyone selling in rural markets.
You’ll learn:
Melina and St John unpack the hidden forces behind everyday decisions, the science of influence, and how small behavioral cues can lead to big improvements in your sales results — whether you’re talking to farmers, teams, or customers.
🎧 Listen now to discover how behavioral economics can help you sell smarter, communicate clearer, and build stronger relationships in business and life.
📌 Resources:
What Your Customer Wants and Can’t Tell You: https://thebrainybusiness.com/what-your-customer-wants/
What Your Employees Need and Can’t Tell You: https://thebrainybusiness.com/what-your-employees-need/
The Truth About Pricing: https://thebrainybusiness.com/the-truth-about-pricing/
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Grab your copy of my new book "365 Rules to Master Rural Sales" from Amazon here.
Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here.
Connect with or Follow me on LinkedIn.
Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here.
To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here.
For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for managers with our Rural Sales Manager Mastery™ programme here.
For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
Sales success in rural markets isn’t about product — it’s about people, leadership, and knowing your patch inside out.
In this episode of The Rural Sales Show, St John Craner sits down with Trevor Dennis, Managing Director of Haifa Australia, for a grounded and insightful conversation on what’s really shaping rural sales performance today.
Together, they explore the fundamentals of great selling and great leadership — from mentoring and mindset to recruitment, relationships, and reading market dynamics. Trevor shares his journey through agribusiness and sales management, revealing why the best reps still win on trust, curiosity, and genuine customer connection.
You’ll learn:
Trevor and St John unpack the realities of rural sales, the power of mentoring, and the human side of leading teams in today’s competitive agribusiness landscape — lessons that matter whether you’re managing a territory or developing a national team.
🎧 Listen now to learn how investing in your people, your coaching, and your customer relationships can transform the way you lead and sell.
📌 Resources:
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Grab your copy of my new book "365 Rules to Master Rural Sales" from Amazon here.
Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here.
Connect with or Follow me on LinkedIn.
Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here.
To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here.
For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for managers with our Rural Sales Manager Mastery™ programme here.
For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
Selling with confidence isn’t about being pushy — it’s about people, performance, and purpose.
In this episode of The Rural Sales Show, St John Craner heads across the ditch to Sydney to chat with Yvonne Hilsz, an award-winning sales trainer and coach who helps teams sell with confidence and leaders lead with clarity.
Together, they explore what really drives sales success — from mindset and motivation to coaching, connection, and confidence. Yvonne shares her journey from hospitality to high-performance sales training, revealing how trust, rapport, and great questioning underpin every successful sale.
You’ll learn:
Yvonne and St John unpack the psychology of selling, the art of coaching, and the human side of leadership — lessons that apply whether you’re leading a rural sales team or running your own business.
🎧 Listen now to discover how shifting your mindset and coaching approach can transform how you lead, sell, and build trust with every client.
📌 Resources:
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Grab your copy of my new book "365 Rules to Master Rural Sales" from Amazon here.
Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here.
Connect with or Follow me on LinkedIn.
Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here.
To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here.
For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for managers with our Rural Sales Manager Mastery™ programme here.
For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
Selling isn’t about pressure — it’s about positioning, psychology, and trust.
In this episode of The Rural Sales Show, St John Craner speaks with Blair Enns, world-renowned sales trainer and author known for helping creative professionals master the art of selling expertise.
Together, they unpack what truly drives sales effectiveness — and how mindset, framing, and confidence shape every client conversation.
You’ll learn:
Why mindset matters more than tactics in high-trust selling
How to sell your expertise instead of discounting your value
Smart strategies for pricing, packaging, and bundling services
The four conversations that define every successful sale
How to handle objections without losing authority or rapport
Why not everyone needs to be a “salesperson” — and what to focus on instead
Blair and St John explore how to lead better sales conversations built on clarity, trust, and curiosity — lessons that apply whether you’re selling creative services or complex rural solutions.
🎧 Listen now to learn how shifting your mindset can transform how you sell, price, and build long-term client relationships.
📌 Resources Mentioned:
Books by Blair Enns:
Connect with Blair on LinkedIn
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Grab your copy of my new book "365 Rules to Master Rural Sales" from Amazon here.
Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here.
Connect with or Follow me on LinkedIn.
Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here.
To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here.
For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for managers with our Rural Sales Manager Mastery™ programme here.
For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
What does it take to go from farm life to becoming a top rural sales performer?
In this episode of The Rural Sales Show, St John Craner talks with Jade Sklenars of Power Farming, New Zealand, who shares his inspiring journey from a dairy farming background to thriving in agricultural machinery sales.
Jade opens up about the lessons he’s learned along the way — from finding structure in routines to shifting from a traditional “product-pitch” approach to a service-first, customer-focused mindset.
You’ll discover:
Jade’s story is proof that with the right mindset, structure, and focus on serving rather than selling, anyone can rise to the top in rural sales.
🎧 Listen now to hear Jade’s journey — and the practical lessons you can apply to your own sales career.
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Grab your copy of my new book "365 Rules to Master Rural Sales" from Amazon here.
Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here.
Connect with or Follow me on LinkedIn.
Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here.
To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here.
For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for managers with our Rural Sales Manager Mastery™ programme here.
For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
CRM systems fail not because of the technology, but because sales teams never buy in.
In this episode of The Rural Sales Show, St John Craner talks with John Golden, Chief Marketing Officer at Pipeliner CRM and host of SalesPOP! podcast. John shares how sales leaders can successfully implement CRM systems, avoid common pitfalls, and turn them into true performance drivers.
You’ll learn:
John brings decades of experience in sales enablement, coaching, and marketing leadership — making this episode a must-listen for anyone struggling with CRM adoption or looking to sharpen their sales process.
📌 Resources:
🎧 Listen now to discover how to make CRM work for your sales team, not against it.
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Grab your copy of my new book "365 Rules to Master Rural Sales" from Amazon here.
Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here.
Connect with or Follow me on LinkedIn.
Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here.
To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here.
For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for managers with our Rural Sales Manager Mastery™ programme here.
For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
What does it really take to succeed in rural sales?
In this feature episode of The Sales Podcast with Wes Shaeffer, St John Craner shares his journey from a corporate marketing background to becoming one of Australasia’s leading rural sales trainers. He explains why rural selling demands a different mindset, one grounded in psychology, consistency, and service over pushy sales tactics.
You’ll learn:
Why referrals are the lifeblood of rural business growth
How to build daily sales routines that create consistency and resilience
The psychology behind selling in rural markets — and why mindset matters most
Why the most important sale is the one you make to yourself first
How to move from selling to serving, and build trust that lasts
Practical strategies for finding clients and deepening relationships
If you’re in rural sales, agribusiness, or B2B markets, this episode gives you a clear blueprint for building a referral-driven, service-led business that thrives long term.
🎧 Listen now to discover how routines, psychology, and service can transform your rural sales success.
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Grab your copy of my new book "365 Rules to Master Rural Sales" from Amazon here.
Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here.
Connect with or Follow me on LinkedIn.
Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here.
To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here.
For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for managers with our Rural Sales Manager Mastery™ programme here.
For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
In this podcast episode, I share 54 valuable lessons I wish I had learned in my 20s, covering a wide range of topics including personal development, health, resilience, sales strategies, time management, and the importance of relationships. We emphasize the significance of continuous learning, self-awareness, and creating a supportive environment for success. Each lesson is designed to provide insights and practical advice for listeners to apply in their own lives.
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Grab your copy of my new book "365 Rules to Master Rural Sales" from Amazon here (or join our Facebook Group below to get a free online copy).
Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here.
Connect with or Follow me on LinkedIn.
Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here.
To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here.
For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for managers with our Rural Sales Manager Mastery™ programme here.
For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
In this conversation, Steve Benson, CEO of Badger Maps, shares his journey from a field salesperson to an entrepreneur, discussing the challenges faced in territory management and the inefficiencies in field sales. He highlights the importance of technology in optimizing sales routes and improving productivity. The discussion also covers the significance of fair territory distribution and how Badger Maps addresses these issues through its software solutions.
If you want to connect and find out more about Steve, do it here in LinkedIn.
To know more about his product Badger Maps , click here.
Also, make sure you follow his podcast, Outside Sales Talk, on Apple as well.
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Grab your copy of my new book "365 Rules to Master Rural Sales" from Amazon here (or join our Facebook Group below to get a free online copy).
Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here.
Connect with or Follow me on LinkedIn.
Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here.
To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here.
For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for managers with our Rural Sales Manager Mastery™ programme here.
For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
In this conversation, David Brock, author of the "Sales Manager Survival Guide", discusses the evolving role of sales management, emphasizing the importance of maximizing team performance over merely hitting numbers. He explores the challenges faced by sales managers today, including time pressures and the impact of AI on sales strategies. David advocates for integrating coaching into daily activities and highlights the significance of human connection in coaching, warning against outsourcing critical thinking to AI. The discussion also touches on the use of OKRs to clarify objectives and the necessity of stopping outdated practices to enhance productivity.
If you want to connect and find out more about David, do it here in LinkedIn.
Also, get his book "Sales Manager Survival Guide" on Amazon to help you become a great sales manager.
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Grab your copy of my new book "365 Rules to Master Rural Sales" from Amazon here (or join our Facebook Group below to get a free online copy).
Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here.
Connect with or Follow me on LinkedIn.
Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here.
To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here.
For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for managers with our Rural Sales Manager Mastery™ programme here.
For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
In this conversation, exercise scientist Ben Nevares shares his journey from a small town in Texas to becoming a powerlifter for Team USA. He discusses the importance of limiting options in fitness routines, the significance of habit formation, and the role of reflection in self-accountability. Ben emphasizes the influence of mentors in his life, particularly Dr. Lightfoot, who taught him kindness and patience. He also shares his motivation to succeed in powerlifting, driven by a desire to prove others wrong and find personal fulfillment.
Ben shares his journey from a small town to competing for Team USA, emphasizing the importance of self-belief and mentorship. He delves into exercise science, discussing the significance of maintaining physical activity to prevent muscle atrophy and improve quality of life. The discussion highlights the 'Core Four' elements of health: sleep, exercise, nutrition, and hydration, and how to incorporate fitness into busy lifestyles, especially for those in rural sales. Ben offers practical nutritional hacks for travelers and stresses the importance of sleep for energy and overall well-being. He concludes with actionable advice for listeners to make immediate changes in their health routines.
If you want to find out more about Ben and what he and his team offers go to: https://iehealth.co/
Also, make sure you follow his podcast, Ben Thinking, on Apple and Spotify.
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Grab your copy of my new book "365 Rules to Master Rural Sales" from Amazon here (or join our Facebook Group below to get a free online copy).
Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here.
Connect with or Follow me on LinkedIn.
Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here.
To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here.
For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for managers with our Rural Sales Manager Mastery™ programme here.
For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
In this conversation, Stuart Austin shares his extensive journey in agriculture, from his upbringing on a beef cattle farm to his entrepreneurial ventures in Canada and Australia. He discusses the importance of financial acumen in agriculture, the significance of natural capital, and the lessons learned from his experiences at Wilmot Cattle Company. Stuart emphasizes the role of curiosity and listening in personal growth and the challenges of holding a mirror to oneself in decision-making processes.
Stuart Austin and St John Craner delve into the importance of self-reflection, personal growth, and the evolving role of salespeople in agriculture. They discuss the significance of understanding technology in solving real problems, the necessity of building relationships in sales, and the fundamentals of business that drive success. The dialogue emphasizes the need for authenticity, the value of personal development, and the impact of effective communication in professional settings.
If you want to find out more about Stuart and what he and his team offers go to: https://www.audaciousag.com.au/
To connect with Stuart do it here LinkedIn.
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Grab your copy of my new book "365 Rules to Master Rural Sales" from Amazon here (or join our Facebook Group below to get a free online copy).
Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here.
Connect with or Follow me on LinkedIn.
Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here.
To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here.
For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for managers with our Rural Sales Manager Mastery™ programme here.
For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
In this conversation, Mike Simmons discusses the misalignment often found in sales processes and the importance of understanding buyer needs. He emphasizes that sales should be viewed as an act of leadership and service, where the salesperson helps the buyer make informed decisions. The discussion covers the significance of curiosity, the alignment of sales processes with buyer journeys, and the evolution of sales techniques over time. Mike advocates for a shift in perspective, encouraging sales professionals to focus on problem-solving and genuine engagement with customers.
Mike Simmons and St John Craner delve into the complexities of leadership and sales management. They discuss the inevitability of problems in leadership, the pitfalls of micromanagement, and the importance of effective coaching. The dialogue emphasizes the need for leaders to serve as guides rather than micromanagers, fostering an environment where team members can thrive. They also touch on the significance of setting clear expectations and the role of curiosity in coaching. The conversation concludes with legacy advice for sales reps and managers, highlighting the importance of being useful and helping others.
If you want to find out more about Mike and what he and his team offers go to: https://www.findmycatalyst.com/
To connect with Mike do it here LinkedIn.
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Grab your copy of my new book "365 Rules to Master Rural Sales" from Amazon here (or join our Facebook Group below to get a free online copy).
Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here.
Connect with or Follow me on LinkedIn.
Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here.
To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here.
For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for managers with our Rural Sales Manager Mastery™ programme here.
For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
In this episode, Natalie, a profit expert, shares her insights on common pricing mistakes, the importance of understanding one's salary as a business cost, and the need for effective communication of value to clients.
St John and Natalie delve into the critical aspects of pricing and profitability for businesses such as:
- Psychological barriers that prevent business owners from pricing confidently and the strategies to avoid discounting while still providing value, emphasising the importance of planning for profitability and understanding the client's perspective to establish a successful pricing strategy
- Intricacies of pricing strategies, emphasising the importance of understanding client value, the role of commitment in pricing, and the power of language in sales conversations
- Effective proposal strategies and the necessity of documenting discounts and assumptions to ensure clarity and maintain profitability
The conversation highlights actionable insights for business owners to enhance their pricing models and client engagement.
If you want to start your journey of pricing profitably and find out more about Natalie and what she offers go to: www.NatalieCoombe.com
To connect with Natalie do it here LinkedIn.
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Grab your copy of my new book "365 Rules to Master Rural Sales" from Amazon here (or join our Facebook Group below to get a free online copy).
Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here.
Connect with or Follow me on LinkedIn.
Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here.
To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here.
For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for managers with our Rural Sales Manager Mastery™ programme here.
For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
In this conversation, Ty R. Brady shares insights on sales and marketing training, emphasizing the importance of understanding the psychology of selling, building rapport, and effectively handling objections.
He discusses the significance of serving the customer and focusing on their needs rather than the salesperson's agenda. The dialogue explores various techniques for effective questioning and the role of self-awareness in sales success. Ty also highlights the value of role-playing in training sales teams to improve their skills and confidence.
In this conversation, Ty R. Brady and St John Craner delve into effective sales strategies, focusing on handling objections, the importance of integrating sales and marketing, identifying top sales talent, and providing key advice for success in sales. They emphasize the need for a structured approach to sales, the significance of perseverance, and the necessity of understanding customer needs to close deals effectively.
Make sure you follow and subscribe to his podcast show Ty Brady Way.
Connect with Ty, through the following channels:
LinkedIn, Tiktok, Instagram
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Grab your copy of my new book "365 Rules to Master Rural Sales" from Amazon here (or join our Facebook Group below to get a free online copy).
Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here.
Connect with or Follow me on LinkedIn.
Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here.
To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here.
For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for managers with our Rural Sales Manager Mastery™ programme here.
For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
It’s here! After months of writing, refining, and packing in everything I’ve learned, my new (second) book 365 Days to Rural Sales Mastery is finally out!
In this episode, I break down what’s inside, why I wrote it, and how it will help you sell more in rural markets—without being pushy or salesy.
Listen in and start mastering rural sales, one day at a time!
Grab your copy from Amazon here (or join our Facebook Group below to get a free online copy).
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Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” Ebook here.
Connect with or Follow me on LinkedIn.
Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here.
To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here.
For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for managers with our Rural Sales Manager Mastery™ programme here.
For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
In this conversation, Patrick discusses the principles of behavioural science and ethical persuasion, understanding human decision-making processes and the influence of social proof and authority on human behaviour. We delve into the seven principles of persuasion as identified by Dr. Robert Cialdini. They discuss the importance of authenticity, building relationships through shared values, and leveraging consistency in persuasion and the importance of reciprocity, liking, unity, social proof, authority, consistency, and scarcity in shaping relationships and driving sales. The conversation also delves into ethical considerations in persuasion, emphasizing the significance of intent and the long-term consequences of unethical practices. Through engaging anecdotes and case studies, they illustrate how understanding these principles can lead to more effective communication and decision-making.
Enjoy this one.
Chapters:
00:00 Introduction to Behavioural Science and Persuasion
02:35 Understanding Human Decision-Making
08:43 System One vs. System Two Thinking
15:18 The Role of Attention Span in Decision-Making
21:40 Ethical Persuasion and Its Importance
26:07 The Power of Association in Marketing
30:00 Exploring the Seven Principles of Persuasion
36:00 The Importance of Authenticity in Relationships
42:12 Building Connections Through Shared Values
48:00 Leveraging Consistency for Persuasion
51:58 Recap of Persuasion Principles with Practical Examples
52:59 The Power of Reciprocity in Consumer Behaviour
54:11 Understanding Liking and Unity in Relationships
56:42 The Influence of Social Proof and Authority
01:00:11 Consistency and Scarcity: Motivators in Decision Making
01:01:10 The Impact of Scarcity: A Case Study in Beef Sales
01:07:04 Ethics in Persuasion: Navigating the Fine Line
01:12:12 The Importance of Intent in Persuasion
If you want to find out more about Patrick and what he and his team offer go to: https://ethicalpersuasion.com.au/
To connect with Patrick do it here LinkedIn.
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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here.
Connect with or Follow me on LinkedIn.
Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here.
To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here.
For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for managers with our Rural Sales Manager Mastery™ programme here.
For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
In this episode, Simon Bowen shares valuable insights on sales, emphasising the importance of understanding human behaviour. He advocates for a noble approach to selling that prioritises value and understanding over pressure tactics.
Simon discusses using models to enhance communication and highlights the difference between being a vendor and a customer hero. He also addresses how sales are evolving in our AI-driven world and the significance of wisdom in the process.
He encourages a future-proofing approach by simplifying complexity, maintaining calm, and helping clients become the heroes of their own stories. Finally, Simon underscores the importance of embracing AI to stay competitive in the changing market.
Make sure you watch Simon and me chat as he draws his wonderful and powerful selling models on our new YouTube Channel: https://www.youtube.com/watch?v=yC4AbZvx4kE
To find out more about Simon and his models visit: www.modelsmethod.com and make sure you sign up for his 20min teachings.
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