The SaaS Growth Lab delivers sharp, tactical insights for SaaS founders, GTM operators, and growth marketers who want real strategies that work. Each episode is a compact 3-minute breakdown covering the exact playbooks behind scaling revenue, winning enterprise deals, building content systems that convert, and structuring outbound that actually gets replies.
Instead of bloated theory or endless interviews, you’ll get direct, battle-tested lessons from someone who’s spent 10+ years in SaaS growth — working across venture-backed startups, billion-dollar acquisitions, and scaling content-led go-to-market engines.
Topics span SaaS marketing strategy, outbound sales tactics, demand gen frameworks, ABM, positioning, content marketing, newsletters, CRO, pricing, product marketing, customer expansion, and more. Each episode is designed to be short, actionable, and immediately useful — the kind of advice you’d normally only get in private operator circles or inside high-ticket consulting calls.
If you’re building or scaling SaaS in 2025, this is where you’ll learn how to get traction, close deals faster, and grow lean without wasting cycles on noise. Subscribe and get the raw playbooks that drive revenue.
Hosted on Acast. See acast.com/privacy for more information.
The SaaS Growth Lab delivers sharp, tactical insights for SaaS founders, GTM operators, and growth marketers who want real strategies that work. Each episode is a compact 3-minute breakdown covering the exact playbooks behind scaling revenue, winning enterprise deals, building content systems that convert, and structuring outbound that actually gets replies.
Instead of bloated theory or endless interviews, you’ll get direct, battle-tested lessons from someone who’s spent 10+ years in SaaS growth — working across venture-backed startups, billion-dollar acquisitions, and scaling content-led go-to-market engines.
Topics span SaaS marketing strategy, outbound sales tactics, demand gen frameworks, ABM, positioning, content marketing, newsletters, CRO, pricing, product marketing, customer expansion, and more. Each episode is designed to be short, actionable, and immediately useful — the kind of advice you’d normally only get in private operator circles or inside high-ticket consulting calls.
If you’re building or scaling SaaS in 2025, this is where you’ll learn how to get traction, close deals faster, and grow lean without wasting cycles on noise. Subscribe and get the raw playbooks that drive revenue.
Hosted on Acast. See acast.com/privacy for more information.
Twilio is one of the clearest examples of expansion revenue driving enterprise value. In this episode, I break down how Twilio’s developer-first GTM, usage-based pricing, and broad product catalog produced dollar-based net expansion rates of 170% in its early years, held 120–130% at scale, and sustained net negative churn for over a decade.
We’ll look at the mechanics behind usage-aligned billing, why a $20 free trial could scale into $10M+ accounts, how cross-sell into email and data shifted margins, and how Twilio’s valuation swung from $60B at peak to 3.5x forward revenue as net retention cooled.
If you’re building SaaS, this is a clear case study in how pricing models and retention metrics dictate growth and market cap.
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📒 Resources
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📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞𝗦
🔗 CONTENT CAPITALIST: https://michaelbecker.org/product/content-capitalist-how-to-create-a-content-business-so-exclusive-customers-beg-to-buy-and-never-want-to-leave/
🔗 PRACTICES FOR SOVEREIGN LIVING: https://www.amazon.in/PRACTICES-SOVEREIGN-LIVING-Essays-Game-ebook
🎓 𝗛𝗜𝗥𝗘 𝗠𝗘
🔗 http://michaelbecker.org/services/
📌 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - 𝗕𝗟𝗢𝗚
🔗 http://www.michaelbecker.org
🌐 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 - 𝗦𝗢𝗖𝗜𝗔𝗟
🔗 https://www.instagram.com/officialmbecker
🔗 https://www.linkedin.com/in/mjbecker
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